Practical steps to increase Domain Authority
-
Having read the Neil Patel's guide to DA, I am still at a loss as to practical steps, I can do to help improve my Domain Authority.
This is a summary of findings / action plan so far:
1. Building quality incoming links by producing excellent content that people will love!
2. Having "related articles" to keep users on site for longer, and provide more information
I am certain I am missing some more steps? More worryingly my DA has gone down from 8 to 5! I do not know how to improve it?
Please help with real practical steps that I can use.
-
I used to try different methods to increase the Domain Authority but i still didn't get the exact reason why the DA of a page will increase a decrease.
So what i do now if keep building quality links and use the social signals as well. I have noticed that the DA of my page has increased gradually. But i do not really care about increasing the DA now.
-
Hi Saddat
This is a pretty loaded question. Focus on your on-site SEO, content, local SEO, and link building.
Moz offers extremely comprehensive guides and has a great Academy area to help you learn more about how you can enhance your site and visibility.
I would also suggest you look into:
Local SEO Audit
Content Audit
Backlink Audit
Information Architecture for SEOThese resources will help you engage your audience better, as well as help you find pain points on your website and optimization.
There's no blueprint answer from the Q+A forum - this will heavily depending on learning the above resources and testing your theories.
Hope this helps! Good luck!
-
I have seen the resources. Apart from all theoretical stuff, how do you put it into steps?
-
Hi there,
Many, many factors go into determining DA. You might find these Moz resources helpful:
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating to a new domain
Hi The company I work for are planing to re-brand & come under our parent company name. This means the whole site will be moved to a new domain. Does anyone have any experience with this and can give me some useful docs to read/any advice? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
301 process, migration to new domain
Hi all! We have an old site wordpress based, with great ranking and PR 7, called www.europe-internship.com which is going to be migrated into our new Django site www.eurasmus.com (specifically eurasmus.com/en/europe-internships)
Intermediate & Advanced SEO | | Eurasmus.com
The new one is a much more advanced version that we will keep developing. We have been migrating the information already but we are planning to apply the 301s in the next weeks to start passing the SEO value to our new site and traffic. We have all the url structures and everything checked and technically we are ready for it.
Therefore, we are almost ready. I have 2 questions: The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value... 2)Should we point all the urls at the same time to the new site? Home, vacancies, blog pages, etc... or start gradually doing it to see how it goes till we make it to all the pages including the home? The old site still makes some money and I am not sure how quick will be to pass the SEO value, so in the way we may loose few thousand euros...We understand that, but we want to check what would be the best in your opinion. Let me know what you think and your opinion! Thank you in advance!0 -
Slug best practices?
Hello, my team is trying to understand how to best construct slugs. We understand they need to be concise and easily understandable, but there seem to be vast differences between the three examples below. Are there reasons why one might be better than the others? http://www.washingtonpost.com/news/morning-mix/wp/2014/06/20/bad-boys-yum-yum-violent-criminal-or-not-this-mans-mugshot-is-heating-up-the-web/ http://hollywoodlife.com/2014/06/20/jeremy-meeks-sexy-mug-shot-felon-viral/ http://www.tmz.com/2014/06/19/mugshot-eyes-felon-sexy/
Intermediate & Advanced SEO | | TheaterMania0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Help needed for a domain
I have a small translation agency in Brazil (this website), totally dependent on SEM. We are in business since 2007, and we were on top position for many relevant keywords until the middle of 2011, when the ranking for the most important keywords started dropping. In that time, we believed that we needed to redesign the old static website and replace it by a new modern one, with fresh content and with weekly updates, which we did, and it's now hosted on Squarespace. I took care to keep the old links working with 301 redirections. When we made the transfer from the static site to Squarespace (Mar/2012, see the attachment), the ranking dropping became even more serious. Today, we have less than 50 unique visitors per day, in a total desperate situation! To make things worse, we received an alert from Google on 23/September/2012 talking about unnatural inbound links, but Google said that "As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole", so we thought we didn't need to worry about. Google was correct, I worked many hours to register our website in web directories, I thought there would be no problem since I was doing this manually. My conclusions are: Something happened prior to Mar/2012 that was making us losing territory. I just don't know what! The migration to Squarespace was a huge mistake. I lost control over the html, and squarespace doesn't do a good job optimizing the pages for SEO. We also were also blasted by Penguin on September, but I believe this is not the main cause of the drop. We were already running very badly at this time. My actions are: a) I generated a DTOX report and I'm trying to clean up the links marked as toxic. That's a hard work! After that I will submit a reconsideration request. b) I'm working on the site: Improving internal link building for relevant keywords Recently I removed a "tag cloud" which I believe was hurting my SEO. Also, I did some redirections that were missing. c) I trying to generate new content to improve link building to my site. d) I'm also considering to stop putting all my coins on this domain, and maybe start a fresh new one. Yes, I'm desperate! 🙂 I would appreciate a lot to hear from you guys, expert people! Thanks a lot, MWcEdPa.png?1
Intermediate & Advanced SEO | | rodrigofreitas0 -
Local TLD Domain and languages.
Hello all, I have a local tld domain in spanish for .es. Now i want to translate the site content to english and german. What do you advice? 1.1 www.domainname.es/en/ and www.domainname.es/de/ 1.2 en.domainname.es and de.domainname.es Or buy a new .com domain and set it like this: 2.1. www.domainname.com and www.domainname.com/de (english will be main language) 2.2. en.domainname.com and de.domainname.com Or the last option ( the one i think it's better) Local TLDs 3.1 www.domainame.es , www.domainname.co.uk , and domainname.de In this last case , the domain name is KW + Brand , should i also translate the KW? For example: www.heladosolimpia.es , www.icecreamolimpia.co.uk Thanks for your help.
Intermediate & Advanced SEO | | Barbio0 -
The SEO process...step by step
In what order do you carry out your SEO? do you start with keyword research or competitor analysis or is it on-page and then on to link building, do you concentrate on article submissions and then move on to social networking? List your step by step process here.
Intermediate & Advanced SEO | | IPIM0