We want to move Content from one domain to another
-
We have a large amount of unique content on a domain we are no longer using/promoting.
Its been sat there for a couple of years. Its literally wasted content on a non used or promoted domain.
We want to move it to a busy site of ours. Are there any best practices or pitfalls we should be aware of?
-
Hi there
I would put the content through a content audit. What's relevant? What's not? What can be updated? What can be consolidated? Going through this exercise will help you prioritize your plan of action.
From there, I would make sure you take a look at Moz's migration guide, as it can help you set up the transfer of your content to the other website - this includes URL mapping, redirects, sitemap considerations, as well as measurements.
Hope this all helps! Good luck!
-
The first question I would ask is why the new site? why no 301 redirects originally? Was it because of the panda update? Is the old content - old school so "keyword stuffed". The main issue is duplication and keyword stuffing. Is penguin at play because of bad links to the old site? Is that why moved and nothing transferred.
If 100% certain penguin and panda not in play then is not an issue to transfer and then kill off the pages you are transferring from. Eliminate the old URLs from Google's index in Webmaster Tools. That ensures google is clear on what to index.
In a big transfer of content there can be a lot of manual labor depending on the CMS. Hope you have a good CMS.
Hope that answers your query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Content - Make changes to current URL or create a new one?
I'm working with a content team on a job search guide for 2019. We already have a job search guide for 2018. Should we just edit the content of the job search guide for 2018 to make it current for 2019, which means the job search guide for 2018 would not exist anymore or should we keep the 2018 guide and just create a new web page for the 2019 guide that way both exist. We currently rank very well for the 2018 job search guide.
Content Development | | Olivia9541 -
How to Submit a Sponsored Content Submission?
Hi, I have some content related to our services and I want to know how to submit or post this content to some online publishers like yahoo, business insiders, etc.. I would appreciate your suggestion on this. Thank you.
Content Development | | Lry880 -
Are press releases that could end up being published with duplicate content links point back to you bad for your site ?
With all the changes to the seo landscape in the resent years im a little unsure as to how a press release work looks in the eyes of Google (and others). For instance, you write up a 500 word press release and it gets featured on the following sites : Forbes Techcrunch BBC CNN NY Times etc ... If each of these cover your story but only rewrite 50% of the article (not saying these sites wouldn't re write the entire artcile, but for this purpose lets presume only 50% is rewritten) could it be negative to your backlink profile, ? Im thinking not, as these sites will have high authority, but what if once your press release is published on these sites 10 other smaller sites re publish the stories with almost no re writing, either straight from the press release or straight from the article in the mainstream news sites. (For clarification this Press release would be done in the fashion of a article suggestion to relevant journalists, rather than a blanket press release, via PR Newswire, mass mail out etc. Although i guess the effect with duplicate content backlinks is the same.) You now have c. 50 articles online all with very similar content with links pointing back at you, would this have a negative effect or would each link just not carry as much value as it normally would. By now we all understand publishing duplicate content on our own sites is a terrible idea, but dose have links pointing back to your self from duplicate (or similar) content hosted on other sites (some being highly authoritative) effect your site 's seo ?
Content Development | | Sam-P1 -
Video content sites
In addition to you tube are there any other video sites worth uploading content to? Such as Vimeo? Are these any good or is you tube the only place worth publishing
Content Development | | Hardley1110 -
Content building: Ratio of blog messages?
What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?
Content Development | | wellnesswooz0 -
Ecommerce site content upgrade timescale.
I have been upgrading my sites content and structure and I have been wondering how long I should wait for a traffic increase before I should think it has been a failure and try a new plan of attack?
Content Development | | mark_baird0 -
URL structure on moving from old nukedit site to Drupal
I am currently rebuilding a site in Drupal. The old site was in Nukedit and all the urls end in .asp. Given the new urls will not end in .asp is there any point in matching the rest of the url or will using 301 redirects (to better seo'd pages) be sufficient to minimise any (temporary) ranking loss?
Content Development | | chunki0 -
Press Releases and Duplicate Content on Event Related Site
I have a site that lists events. I ask those submitting events to submit original content if possible, but frequently they submit press releases which are already published elsewhere. I rewrite some of the press releases, but do not have time to rewrite every press release that comes my way. I want my users to get a comprehensive list of events, but I don't want get a penalty for duplicate content. What is the best solution?
Content Development | | andywozhere0