Mismatch between analytics and webmaster tools

[CommT]

Hi,

I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives?

Which would you use?

Thanks,

Amelia

[CommT]

Oh absolutely. I never take any data as being 100% accurate. I was just surprised by the huge difference in both places - I thought they would be the same and I wonder why Google doesn't just pull webmaster tools data into analytics (which is what I assumed they were doing)...

Curiouser, and curiouser!

[T0BY]

I find it odd that Google use two different methods for generating these figures, particularly when you consider how large their data set is and how many customers they serve.  It is always worth taking any metric data with a pinch of salt as it can clearly be skewed.  I think that many see Google's data as absolute but this discrepancy clearly demonstrates that it isn't.

[CommT]

Thanks for answering

[Snoogle]

I would also try StatCounter - it's Free and always provides slightly different data compared to Analytics.

[WeAreDigital_BE]

Hi there!

There are some differences in how both tools handle the different metrics. I think this article will help you understanding some of the differences.

Hope this helps,

Sander

[EGOL]

I'd use clicky.   I find it superior to GA.