Lost Rankings Late April Even Though We Have A Mobile Site
-
I have noticed a significant drop in rankings since late April. It is about a 30% drop in organic from Google.
This is despite the fact that we launched a mobile site before the update. What gives?
Any thoughts or suggestions would be appreciated.
-
If it is a drop in organic desktop traffic, then that won't be caused by the mobile change (as Andy said). Out of curiosity, what are your percentages of organic traffic by device? Does mobile account for a sizable amount of your organic traffic? I'm wondering if mobile is being mis-reported as desktop?
While I'm doubtful that mobile usability issues would cause a drop in desktop traffic (assuming it is legitimately desktop traffic not being mis-reported), one easy way to test this would be to take a page that get lots of organic traffic that has mobile usability issues reported, fix those mobile usability issues. This ranking factor is real time and page by page (see Search Engine Land), so you should see some results quickly if that is the factor.
Another question for you - what exactly did you change about your product descriptions? Meta description, on-page text, both? Are those the pages that lost traffic? Maybe try reverting back and see what impact that has.
I'm guessing you don't want to share your domain here, but feel free to connect with me privately with the website URL and I'd be happy to take a look at your domain more specifically to see if I can spot anything else that might be causing this issue.
-
Hi There,
The drop in traffic was for desktop organic.We do have a mobile site.
In WMT, I see 365 errors under mobile usability (viewport, font size, elements too close). We have over 100K pages.
The traffic we get is for long-tail keywords. Most of which we are not tracking because the volume for each keyword would be so low. It seems too much of a coincidence that all of our competitors would move up at once for the same terms, causing a drop in our traffic.
The last actions we took as far as link building was about 4 months ago:
-
It was removing some links with exact match anchor text via outreach
-
Added a couple of links via broken link building method
We also added some product descriptions.
Other than that we haven't really done much on the site. The traffic drop was around the same time the mobile algo update rolled out.
Thanks for your help.
-
-
Hi There,
The drop in traffic was for desktop organic.
We have never had a manual penalty. The last actions we took as far as link building was about 4 months ago:
-
It was removing some links with exact match anchor text via outreach
-
Uploaded a disavow file with a number of links
-
Added a couple of links via broken link building method
We also added some product descriptions.
Other than that we haven't really done much on the site. The traffic drop was around the same time the mobile algo update rolled out.
Thanks for your help.
-
-
Hi there, and thanks for your question! Did you see Hector and Matthew's responses? We'd love to help you sort this issue out. But first, we need some details. Please let us know if you are able to answer Hector and Matthew's questions or not. Thanks!
Christy
-
Sorry to hear about the drop in traffic. Like Hector said, it is really tough to know what caused the drop without more information. A few questions to clarify on this...
-
Like Andy said, are you referring to mobile organic traffic or overall organic traffic? What is the decrease in organic traffic per device (desktop, tablet, mobile)?
-
Let's go with it maybe having something to do with Google's mobile changes. Do you pass Google's mobile friendly test? I have seen a number of sites that had mobile sites, but they didn't fully pass Google's criteria. Do you see any errors listed in Google Search Console (Search Traffic -> Mobile Usability)?
-
If it isn't something with mobile, what other changes have you made to your site lately? Removed any pages? Removed any redirects? Blocked pages from Google's crawlers due to a code upgrade? Have you run a crawl test on your site - it can sometimes be the most basic of things that happened accidentally. Have you also checked for errors in Search Console?
-
Looking outside of your site, have any of your competitors made changes and/or gained rankings? Maybe the decrease in traffic doesn't have anything to do with you, just a competitor moving up quickly. I'd check the rankings report in Moz as well as the Search Analytics report in Google Search Console to see if you notice any changes.
Hope those questions give you some help in figuring out what is up.
-
-
This is despite the fact that we launched a mobile site before the update. What gives?
The mobile algorithm would have nothing to do with desktop results, unless you are referring to mobile SERPs?
-Andy
-
There are a lot of factors which could have caused this. Without a background of your last actions, links, changes... or at least the domain name, it is impossible to give any valid answer.
Too generic question, sorry
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to make changes, in my site's visual appearence
As we are getting more user to our site. We decided to improve its visual appearance. As of now our site ranked higher around 1 - 5 in google. Does the visual changes affect SEO rank and what about adding subdomains?
Web Design | | FhyzicsBCPL0 -
Is this a good WP template for this site?
I need some advice, please. My cousin wants to take his site; http://www.gaport.com/ and move it to this wordpress theme http://themeforest.net/item/elvyre-retina-ready-html5-template/6639095. I have two reservations about this, but before I say anything I'd like the community's feedback, please. 1. It's a brand new theme. It's not even out for two weeks. That strikes me as a giant red flag. ** Just to clarify, i's not a new theme; it's new for WP. 2. It only costs $15. I can't tell what's wrong with this theme, but "you get what you paid for" is a cliche for a reason, and that price seems way too low for something quality. Are these legitimate concerns? Do you all have any recommendations for a theme that might suit him better? I'd appreciate any and all feedback. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Affected by the Penguin 2.0...Lost Rankings!! Which one from the following causes did that?
Hi Moz Community, we lost our rankings for almost all of our keywords due to penguin 2.0 I'm trying to rectify the situation by getting our rankings back and better. Here are the potential causes for our rankings drop. 1. My Company has the exact same site (in English) on different country-specific domains. companyname.com, companyname.ch, companyname.ca, companyname.nl etc.. We are using link rel="alternate" hreflang="en" href="http://companyname.com" **Would this solve the duplicate content issue? ** 2. All the international domains have footer links in the homepages, pointing to our main .com site. Google webmaster tools shows that every page on these international domains as a backlink source. Would that be a problem? Should I ask our web designers to remove those footer links from the international domains? 3. In the past, our company had a partnership with forum...Like the forum promotes our company's services. I don't know how did that forum promoted our site, But Google webmaster tools shows that we have some 25K backlinks from that forum!!! But when I try to visit those backlinks, none of those pages have any links to our site....Could they be hidden? Or Some thing wrong with GWT? I'd appreciate your valuable suggestions to help us understand the situation better... Thank you.
Web Design | | hninformer0 -
How does a Responsive Site kill SEO?
How does a Responsive Site poentially kill SEO? I've seen a few feeds on twitter how a website took a rankings dive after implementing a Responsive theme; yet, it's not clear to me what is actually going on within a Responsive site that would cause the SEO rank to tank? I can only speculate that it introduces a bunch of 404 errors, or that it changes all of the URLs into gibberish, so you loose all of the links coming into your website if not 301'ed? Can someone clarify, what are the actual mechanical issues on a Responsive website that becomes a concern to SEO? Thanks.
Web Design | | ExploreConsulting1 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Visits to Site and Serps?
Do google and bing factor in how many people visit your site per month to determine your serps rankings? If so, does it matter if they visit your site by searching a keyword phrase or by typing in the name in the search bar? My instinct tells me that if the search engine sees 1000 hits per month for a site by keyword phrase and that is high for the industry then they might rank that site higher in the serps. I was wondering if the same would be true if the site is designed and coded properly for a keyword phrase but receives the same 1000 hits per month from visitors typing in the sites name in the search field rather than the search phrase, would that then translate to higher rankings for the keyword phrase? Thanks for your help.
Web Design | | bronxpad0 -
Aged .com domain or brand new .co.uk for UK site?
Should i buy a 2 year old .com domain or brand new .co.uk domain for a site i am making for UK (google.co.uk optimisation). I am struggling to find good aged .co.uk domains, there are loads of nice .com's that are old, any thoughts? thanks
Web Design | | SamBuck0 -
Mobile Accessibility?
How can I check whether my website is accessible on mobile phones? Is there a tool that allows you to check if your website is opening on different mobiles? Also, is it better to have a dedicated website for mobiles or the original developed in a manner that it appears ok on mobiles as well? Cheers!
Web Design | | RishadShaikh590