Google Page Speed
-
Is it worthwhile going after a good score on Google page speed?
Had prices but a LOT of money, and don't know if it's worth it or not.
Also to add to the complication it is a new site.
Does anyone have any experience if it helps rankings?
Thanks
-
So, I don't totally agree with the statement "it's not worth it, UNLESS you have fixed every other SEO issue," although I totally see where Josh is coming from. From a purely "how well will this affect how my site ranks in Google" perspective, Josh is right, there are usually a lot of other things that you could be spending time or money on that would have bigger bang for your buck - but there are other reasons to want your site to load quickly (such as that users like it and it makes it easier to access your site using mobile devices).
In my experience/testing, page load time doesn't start to affect your rankings unless your site is really, really, really slow, well over 10 seconds of page load time. So anything under around 15 seconds on average, you're not going to see a negative SEO affect. From there, it's just a matter of making things as fast as you can, for your users, in ways that make sense for you.
Whenever I make recommendations to speed up a site there are always things where I'm like "this is not going to make that much of an impact so if it's going to cost a lot of money to do, you shouldn't do it." What those things are and how much time/money they'll take to fix will be different for everyone. I would say, fix the things that you can fix cheaply and easily (this is usually things like compressing images, inlining resources, and changing cache expiration). Save the stuff that's going to take more time and money and keep it in mind for the next time you want to make other substantial updates to your site.
-
I would like to point out I am not green to SEO, but explicit answers do help
The site is brand-new and built-in WordPress, I'm not aware of any major issues impacting.
-
Could you elaborate what you mean by 'every other SEO issue'
Thanks
-
It surprises me that it would cost a lot of money. It can be costly if you want to get 100% score - but most of the time things like optimising your images, gzip & minify your content, caching ... shouldn't cost a fortune.
Don't forget to also check tools like Webpagetest.org - which are checking the actual load time.
These are complimentary to Page speed insights. As an example: if you serve a 5 1000KB images that are compressed and optimized Google Page Speed insights will be quite happy - however - on Webpagetest.org you will see the impact of these heavy images on load time.
As Matt is saying - speed is important - and will probably become more important in the future (increasing number of visits on mobile devices with slower network connections)
Dirk
-
Yes, pagespeed is a confirmed Google ranking factor. You should try to optimise as much as possible. Depending on what's currently wrong this can be anywhere from a half hour job to a full site rebuild. If you had multiple high quotes, it's probably leaning toward the latter. Happy to take a look if you leave a domain here or drop me a PM. But yes, site speed does matter. The more difficult & competitive the keywords, the more it matters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Please help us undertsand the things we need to improve so that google crawler visit us more often to reindex pages from our domain
we are currently in the process of a massive project which involves us migrating our domain, we realised that Google crawlwer has not been crawling our pages Quiet often. i have observed some cases where google crawled these pages about 6 months back and then never visited the pages again
Intermediate & Advanced SEO | | bhaskaran
and we had to manually submit these pages for reindexing in some geographies. can you please help us undertsand the things we need to improve so that google crawler visit us more often to reindex pages from our domain0 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Does Google give weight to the default measurement units (metric / imperial) on pages?
Hi, We run a series of weather websites that cater for the units (feet, metres, Celsius, Fahrenheight etc.) for the users by means of detecting their geo-location. So users in the US see the site in feet, Fahrenheight and pretty much the rest of the world gets metric units. My concern is that if we view the cached version of our pages as seen by the Googlebot out of Mountain View, California, it shows that our geoIP switch to imperial units has been activated for every location in the World. The question is, does the fact that we appear to cater for countries who use metric units by showing (in Google's eyes) Imperial units by default count against us from an SEO point of view? Thanks in advance for any comments, Nick
Intermediate & Advanced SEO | | nickruss0 -
Is it a problem that Google's index shows paginated page urls, even with canonical tags in place?
Since Google shows more pages indexed than makes sense, I used Google's API and some other means to get everything Google has in its index for a site I'm working on. The results bring up a couple of oddities. It shows a lot of urls to the same page, but with different tracking code.The url with tracking code always follows a question mark and could look like: http://www.MozExampleURL.com?tracking-example http://www.MozExampleURL.com?another-tracking-examle http://www.MozExampleURL.com?tracking-example-3 etc So, the only thing that distinguishes one url from the next is a tracking url. On these pages, canonical tags are in place as: <link rel="canonical<a class="attribute-value">l</a>" href="http://www.MozExampleURL.com" /> So, why does the index have urls that are only different in terms of tracking urls? I would think it would ignore everything, starting with the question mark. The index also shows paginated pages. I would think it should show the one canonical url and leave it at that. Is this a problem about which something should be done? Best... Darcy
Intermediate & Advanced SEO | | 945010 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2