Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
-
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible?
I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally.
Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
-
I don't have much knowledge about GTM. I will have to test the way you've recommended and see it would work for us in order to track this type of traffic. Huge appreciated for investing time on this issue and provide valuable recommendations. Thank you so much.
-
You would be able to set up a custom segment using the defined Event Label, Action, and/or Category you set up. Then to see how many convert, you just change the segment to that new segment you made and look at conversions.
That sounds a little vague, but does it make sense to you?
-
Yes, you are right, many be URL builder is not the right way to track this traffic. So If I use GTM to tag this traffic, where exactly I can see the report for London page in Google Analytics? Any idea?
-
Sorry for my delay in replying.
The URL builder is meant for external campaigns. I would be worried about using that and losing the actual referral data. Are you going to need to see where the traffic came from before they got to the homepage? If not, you can use this. Make sure there is a canonical on the London page if you do to ensure the URL Builder URL isn't indexed. If you do need that data, we will need to explore another area.
In that instance for tag manager, I'm suggesting using the current setup to pull in specific click tracking, not pageview like you showed. Something like here: https://support.google.com/analytics/answer/6164470?vid=1-635804359701533130-3696063864
-
So, you meant to say that to track this type of specific event or promotion, I need to create new tagging through GTM and send all clicks to Google Analytics. (I'm not much educated about GTM, have basic knowledge though). Let's say according to attached screenshot will create new tagging based on type of triggers I want to track and I can view/receive that report or metrics into GA under the any of the segment or >Event section? That's what it is?
Is there any alternate way to track this type of traffic? Like, using URL builder for custom campaign parameters?
-
Okay, you should be able to use Tag Manager to track this.
I would recommend tagging the traffic that click on the one link to London from the homepage. Using that tracker, you can see any conversions that happen over time from anyone that ever clicked on that link. That means those that convert immediately or those that convert later. Anyone that clicks that link.
Is that what you're looking for? If it is, I'll help you with instructions for the tag; or I'll try to. I'm not a Tag Manager major user, but happy to work you through this or get someone that is better with it. What I am hoping is if you tag the click, then you might be able to segment using that tag.
-
Yes! We are.
-
I see code for Google Tag Manager, are you using that?
-
Appreciated Kate for your positive response. Yeah! you got me right. We’re promoting this page on our homepage - so I need to see how many people went to the homepage, then went to london page, and then converted (enquired or booked.) Is that possible? What I can’t see is how many people did that and navigated there and then converted.
We have already setup two goals to track these conversions:
Goal 1 Booking flights: /flights/booking/confirmation with funnel steps
Goal 2 Enquiry: /enquiry/travel-enquiry-successThose are working fine at this moment for us. Please let me know if you need to see the admin setup so I'll send the screenshot for them.
-
Hi Marty,
There seems to be some miscommunication going on. Let me see if I can help. If you don't mind, I am going to summarize the problem here. Can you confirm if I have that right? Then we can move to a solution.
You have a page you want to track clicks from the homepage to that and then to conversion (enquire or book). The pages in question are: flightcentre.ca (calling this home) and flightcentre.ca/flights/london (calling this london).
You have 2 goals: booking and enquiry. I assume those are set up as goals and are reporting correctly?
If that's the whole problem, I might have a solution for you.
-
Thanks Dmitrii for your generous reply. Here's not the issue of funnel. I'have been asking very specific question in order to track any specific sub-page or promotional page and that I was asking to SEO engineer. Anyways thanks for your time and help. Huge appreciated.
-
Here is a video you can watch about how funnels work and how they should be set up to achieve what you need: https://www.youtube.com/watch?v=6IzxqN0WLjM
Please, read through links I've sent, do some self-education if you want to use Google Analytics. GA team has full course for free on how to use their products - https://analyticsacademy.withgoogle.com/explorer
Or hire a professional to do it for you. This is easy work and can be done in several minutes, so it won't cost you much at all.
-
Yes, We've already setup a funnel. (that works great) Please see the image 2. It's combined with three images.
-
So, the "Booking-Flights" is destination goal. Therefore you can set up a funnel to see how many people are going through index page first. Google for videos or guides on how to setup funnels - there are tons of them.
-
Thanks Dmitri. So what am I supposed to do now? Can you please see the screenshot for all Goal types. Do we need to change them?
-
I assume you guys don't have a tech SEO person. You really should have one.
https://support.google.com/analytics/answer/1012040?vid=1-635799114555282202-2288293858#goal_types
https://support.google.com/analytics/answer/1032415#goal_types
-
Oh! It's a two type of goals, one is online booking and another is email enquire.
For online booking, start with http://www.flightcentre.ca/flights/london/book and then select flight and then credit card confirmation and last itinerary details.
For email enquire http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Toronto this is just a simple form that works separately. We just looking for online booking goal. Most probably we have setup a goal correctly but we need to find the goal completion and visits for specific this /london promotional page. Hope this helps.
-
What I meant was how is it setup technically. What's the type of a goal? how exactly it works?
-
We have setup goal for http://www.flightcentre.ca/flights/ section, not for /flights/london so how do we track the behavior for particular this destination? Please see the screenshot.
-
Uhm.. I'm very confused. How is your goal setup?
-
I've checked reverse goal path, but in there,it shows all completion steps, it doesn't show the page path that how many users entered through that page and complete the goal. We haven't setup a separate goal for this /flights/london landing page though.
In regards to add the parameter to main index link only it means to http://www.flightcentre.ca/flights/london page only? Correct? And if we want to see the goal flow, do we need to setup a separate goal for this destination page?
Please let me know.
-
Actually, have you looked into reverse goal path? if it takes a user less than three pages to visit to complete that goal, then you gonna see it there.
If you do use campaign tracking parameters, then you'd need to add parameter to main index link only. About destination goal - is the type of goal destination type? Otherwise it won't be accurate at all.
-
Thanks Dmitrii for your quick response.
Nope, we're not using any campaign tracking to track this promotion. We have multiple sub-page urls to see the user behavior like main page It’s http://www.flightcentre.ca/flights/london though the completions would happen at http://www.flightcentre.ca/flights/london/deals and http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Vancouver and http://www.flightcentre.ca/flights/london/book
So do we need to add the parameters only to main page i.e. http://www.flightcentre.ca/flights/london ? In addition, at the moment we don't have setup any separate goal for this destination page. Do we really need to do that to track this campaign accurately? Or we can see all goal flow from custom campaign?
-
Hi there.
So, you want to see how many people converted by clicking on "ad" on home page?
If so, use campaign tracking. https://support.google.com/analytics/answer/1033867?hl=en
Add parameters to url from index page, then you would be able to go to GA campaigns section and see all the data you need.
P.S. if you have your goals setup as destination types, then you can use goal funnels.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Shopify attribute conversions?
I'm trying to resolve a number of conversion discrepancies found in Google Analytics. I discovered that Shopify also provides its own 'conversion details'. In some cases they correlate, which is awesome! But in many cases they do not. Anyone know why this is? And which is more reliable (remembering that Shopify is an actual, real order)? Does anybody know how Shopify attributes conversions (ie. last click, first click, or some hybrid of the two)?
Conversion Rate Optimization | | muzzmoz0 -
Suggestions to Improve Worst Conversion Form Ever Designed?
My commercial real estate web site has about the worst conversion form ever designed (http://www.nyc-officespace-leader.com/visitor-details). The form appears whenever a visitor does a property search. If they do not release their phone number and email address they don't get results. The form only gets completed 25% of the time and often the contact details are wrong. The visitors either exit the site at that page or go to the listing or neighborhood pages to view listings without doing a filtered search. In an attempt to increase conversions we are softening the form and not making completion mandatory. After entering an inquiry the visitor will be shown three property listings before the form pops up, The idea being that once they have seen product they will be more inclined to release contact info. Also, the form will appear once they have viewed three listings anywhere on the site, not just for search results. Unlike the existing conversion form (http://www.nyc-officespace-leader.com/visitor-details) we are trying to keep the text very concise. The new form will be Java script rather than a URL. Can anyone offer some ideas on how to make the text of these new forms more enticing? The forms are listed below. We will probably show the first one after the visitor views 3 listings and the variation of it after the visitor views another 3 listings. ** FORM #1** Quit wasting time searching for listings. (watch icon) Call me to discuss available space. Yes No --------------------------------------------------------------------------------------------------------- FORM #2 Don’t search for listings, we will do it for you. We have off market listings that no one knows about. Contact us now about off market listings. Yes No ----------------------------------------------------------------------------------------------------------- Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Time spent downloading a page increased drasticly
Hi Guys, We have found increased "Time spend downloading a page" drastically. Our website: www.learnenglishindublin.com Our company is located in Ireland, so we moved our servers from US to Ireland at the beginning of December. Also before increasing 'Time spend downloading a page" I did: I have installed plugins JCH Optimize (plugin is optimizing CSS and Javascripts [merging them]) I have installed ScriptsDown - which is moving all scripts to bottom of site. Pingdom tools shows that site is loading average of 2.7 secs. Pages are cached. Gzip is used. Our SEO rankings dropped from 1 page to 2 page. We have gone up in Google Maps search. Image sizes are about 1.7MB Any idea how things have actually gotten worse after this “improvement”? Thanks, Olivia increased.jpg
Conversion Rate Optimization | | Olivia_led0 -
Create better conversion at checkout?
I'm getting extremely poor conversion rates at checkout..would like to hear some ideas to increase checkout. Last month we had 60 users who added to cart, and only 7 who converted. We offer merchant CC, PayPal, and GCO, so I don't believe payment options is the reason for the exit. Any ideas?
Conversion Rate Optimization | | William.Lau0 -
Landing Page for High Ticket Items
Hi Everyone 🙂 We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start. Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information? Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try. Thanks!
Conversion Rate Optimization | | kylesuss0 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0