How to increase Page Authority
-
Hi All,
I have had some free time lately and have wanted to try and figure out how Moz calculates page authority and what I can do to increase page authority.
For instance, I have a real estate site (As some of you may know already) and of course there are places like Zillow.com who have amazing Domain Authority and even page authority for a certain address. So this is just some random address to where most of the local sites I compete with have a PA of 1. Is there a way to get that PA up? Would it be sharing it on Social Media, or writing a blog post about it (which I of course would not want do do with every listing (hundreds) but was curious how Zillow could have such a high page rank on a property that maybe came up a day or two ago.
Examples: zillow: http://goo.gl/99A57C my site: http://goo.gl/K6xmW6
Thanks for any guidance!
-
Great insight again Dirk. So my thoughts here from what you said:
Right now you saw that my content and video's are a bit dry and generic. That is very true. I have actually had no time to go in and get deep with it, until now, which I have a plan set out to enrich the content greatly.
also, it was interesting that you said that the youtube video had no sound. Does that raise cause for concern to you because it's a video and most films aren't silent anymore?
If so, this brings me to a super important question in my mind. A lot of these videos have a lot of views. **This question is for any and all that have knowledge on this subject. **Would you recommend I scrap this one? Or keep it up and shoot another one, but put the better video on it's respective neighborhood page and the other one (Stale one) just keep it out in cyber space? As many of those videos actually do rank.
Thanks so much for your Help Dirk and Chris. Much appreciated!!
-
Thanks Chris! When you say putting the video on my site and linking it to my original article, do you mean if I make a video for ABC subdivision that I would make a link from the youtube description to the original article? As well as post my video on that same article? If so, that's what I plan on doing.
Thanks!
-
Off course internal links would help. It would also help if you could enrich your content with data/content that Zillow is not providing. Video's could be indeed a good idea, floor plan, more info on the neighbourhood, schools, ...etc would be great.
As most people are not searching for individual homes, but rather for homes in a certain neighbourhood) - you could try to focus on enriching the content on these pages (if you check http://www.zillow.com/oxford-oh/ - it's not really rich in content - you could use your knowledge of this specific region to enrich your homepage. You already do this on your homepage - but it's very long, with few images and trying to tackle all kind of questions. Consider splitting this page in smaller chunks. You regional pages are better - but could still be enriched with more images, put links to other useful sources (schools,...), statistics about people who live there (average age, income,...). The video's you put are very static - and the one I checked had no sound. On your homepage you mention that Esplanade Ridge is the preferred area for alumni, parents of students - however on the detail page you mention nothing about this but rather a dry, almost technical description of the area.
Dirk
-
Dirk,
Thanks man. I do understand I can't outrank Zillow. That would be a never ending climb unless I had a few 10's of billions lying around and 3000 employees. I get that. And I do appreciate the insight.
What if I did internal links? Would that not help my page authority go up a bit if it's an internal link from the home page mabye? Or if I shot a youtube video and wrote a great description and then posted a link to that exact page? Any thoughts on that from anyone?
-
From the definition of Page Authority:
"Unlike other SEO metrics, Page Authority is difficult to influence directly. It is made up of an aggregate of metrics (MozRank,MozTrust, link profile, and more) that each have an impact on this score. This was done intentionally; this metric is meant to approximate how competitive a given site is in Google.com. Since Google takes a lot of factors into account, a metric that tries to calculate it must incorporate a lot of factors, as well."
In the case of Zillow - given the fact that this is a extremely strong domain - it's quite easy to guess where the strong Page Authority is coming from - lots of (internal) links from a very strong domain.
In your case, probably the best way to increase page authority is increase the strength of your domain: getting useful links), work on user engagement, having great content, ... and so on - with the knowledge that it will almost impossible to beat sites like Zillow (much like your local bookstore is facing the almost impossible task to beat Amazon).
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why page load time is different in google webmaster vs what is displayed in moz?
When I analyze the site through Moz tool and compare the results with google webmaster, I am not able to figure what why Moz does not report the slow pages. Fro example this page has an avrage LCP of 3.0 sec https://www.collegehippo.com/graduate-school/programs/gre-score-business-analytics-data-analytics When I see the report in moz, it does not point to any such issue. Should I be worried about what google reports and try to fix the page?
Moz Bar | | etattva0 -
Moz on-page grader can't see keyword in H1
Hi, Trying to do grade for whatiswhere.com, keyword 'poi search'. The tool can't see keyword in h1, but It is there. Could you please check what is the problem? Thank you, Andrei.
Moz Bar | | Anazar_20010 -
Moz Crawler fails on the first page
Hi guys, Can anybody shed some light, I'm running a crawl on a client's website but it's failing on the homepage and not crawling any other pages. It appears to be throwing an 804: HTTPS (SSL) error and then terminating the crawl. Now, the page in question was serving up mixed content up until about 4 days ago, but has since been fixed. I read that we should wait at least 48 hours before initiating another crawl to avoid hitting a cached version - which I did, but it still appears to be having issues. Is there anything specific I can do to get around this issue? I'm on a trial account and this feature is one I'm keen to test, so there is a bit of a time constraint. Any help is greatly appreciated! Thanks in advance!
Moz Bar | | philipdanielhayton0 -
On-Page Grader fails?
I have optimized the following page for the norwegian word "Dusjkabinett": https://www.vvskupp.no/Produkter/Baderom/Dusjkabinett The On-Page grader gives the URL an F-grade. BUT as you can see it seems like the tool fails in giving a correct report. See attachment. Can anybody help me understand? pCyEYaWd3
Moz Bar | | moggiew0 -
The Moz Spam Score tells me my site has too few backlinks for such a large site. How many links per page would I need to not trigger this filter and stop appearing spammy?
Hello! One of my sites is triggering the 'too few backlinks for large site' filter. I am wondering how many backlinks I need so as not to trigger this. Many thanks for your help. Toby
Moz Bar | | T0BY0 -
Why does the moz crawl test lists page twice?
Hi, I'm running into an issue where some crawlers list my pages twice, once with a trailing slash, once without. I first saw it on a few pages with screaming frog, then saw it happen on all my pages with the moz crawler. The site is www.kidsandart.org and its on Squarespace. I grepped the sitemap.xml I submitted to google webmaster and got 167 distinct pages, all of them without a trailing slash. Any insights on why this is happening, and how to regard moz crawler results would be appreciated. thanks Tom
Moz Bar | | tpushpathadam0 -
On Page reporting Issue
Hi I’ve recently downloaded my onpage analysis report for our site http://www.health2000.co.nz . The column that is titled “Missing data description Tag” says false, which I’m assuming means the meta description is present. However in the column titled “meta _description tag” there is no meta description present (nor is any meta description in the backend of my site. Could someone please explain why this would occur? I look forward to hearing from you Regards Pete
Moz Bar | | Hardley1110 -
On Page Grade - Moz Analytics
When I go to search overview I can see my on page optimization grades, but when I try to use the on page grade optimizer for different keywords and url's I get the error. "The URL you entered does not appear to be returning a page successfully. Please make sure that you've entered the URL of valid, working page." However, I know it is a valid url and I get the error even if I use the same url and same keyword I can see the grade for from the search overview. Also, if I try to regrade the page nothing happens and where my previous grade and analysis was located I now have nothing. Any information about why this is happening? Thanks for the help.
Moz Bar | | ZeroWing0