How accurate is Google analytics at measuring traffic? (Free version)
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Hi Guys.
When we compare our actual sales to Google analytics conversions it can be way out. Sometimes as much as 50%.
Is this the same for the data on traffic? And if so, does the data tend to be out by a similar amount over time? i.e) If we compare this year and last year it give us a good indicator of differences in traffic volume? (albeit not 100% accurate?)
Thanks.
Isaac.
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A few questions:
- When you say that the difference between GA and sales is 50%, do you mean that GA is over or underreporting sales?
- How are you defining a conversion in GA? Would every conversion result in a sale?
- Conversely, would every sale trigger a GA conversion or are there other sales channels that must be filtered out?
- Are you assigning a dollar value to your GA conversions? If so, how did you come to that figure?
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