Google Tag Manager for cross-domain tracking

[jorisbrabants]

Anybody experience with setting up Google Tag Manager to contain the Analytics script including cross domain tracking?

We have a marketingwebsite .com / .com.br and an application running in a subdomain, but have always had some difficulties in getting the cross domain tracking working.

Would be great to be able to exchange some experience with fellow Mozzers.

[BlueprintMarketing]

Hey Joris I appreciate it. I will email you in your private mailbox now.

All best,

Tom

[jorisbrabants]

Hey Tom,

feel free to reach out with any question you might have about the Brazilian site.

I'd love to share some of the insights we gathered the past couple of years when we entered that market.

No compensation needed

[BlueprintMarketing]

Hi Joris,

I am happy to hear that the Lunametrics URL was helpful.

http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/

I am currently rebuilding a website that targets Brazil.

If you have any hard data or would be kind enough to share a summary of what you believe happened I would be very grateful.

• I do believe Google gives more to when a site is hosted (IP and because latency matters)
• I agreed that in a perfect world a .com.br is going to work as well as having a /pt-br/ or /br/
• I just have trouble believing backlinks I'm going to as authoritative. On a separate domain
• I will compensate you for any data

I will private messages that's alright?

Thanks,

Tom

[jorisbrabants]

Hi Thomas,

thanks again. I've setup a test here with some domains I have and all worked perfectly after following the tutorial from Lunametrics.

Re your answer above, I agree that it's a good way to keep all your content under one TLD but there are some cases in which this strategy doesn't work that good. We're active in Brazil for example, and we noticed an increased conversion rate for our TLD .com.br compared to the .com/pt where we were sending traffic before.

[BlueprintMarketing]

Hi Joris,

I was just going to stay that from all the testing I've done and by using DeepCrawl what is said below is true.

This is from http://www.semrush.com/blog/7-common-hreflang-mistakes-and-how-to-fix-them/

"Believing That hreflang Annotations Will Consolidate Link Authority

This is another common misconception that can trip up even advanced SEO experts. There have been articles published that seem to show that, once hreflang is correctly implemented across multiple top-level domains or sub-domains, the most authoritative domain gains in link authority. This has not been verified with other international SEO experts, and I have no evidence to believe this is the case either.

The best way to build link authority and consolidate it across your geo-targeted web pages is to keep your content all on one domain. Use a generic, top-level domain such as a .com, and use the sub-folder method to create your country- or language-targeted content. Here is a snapshot of a conversation I had with Gianluca Fiorelli and Martin Kura about this subject:"

This is a great tool as well if you're running check on your config http://hreflang.ninja

[jorisbrabants]

Thanks Thomas,

some really good resources there. That should help me set it up!

What has the hreflang configuration to do with cross domain tracking?

[BlueprintMarketing]

Your site is configured to hreflang?

Here are some excellent references that will basically be exactly what I would've said.

Cross domain tracking in Google Tag Manager

http://www.lunametrics.com/blog/2015/06/16/cross-domain-tracking-with-google-tag-manager/

https://www.optimizesmart.com/cross-domain-tracking-in-google-tag-manager/