How much can our page title, URL and alt-tag differ without negatively affecting SEO?
-
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO.
For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title?
For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"?
Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing?
In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag?
Thank you.
-
Going to respond to a couple points here, but the question of how many keywords can be safely targeted by a single page is a tricky one and has a lot of contributing factors.
For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title?
The comprehensive approach would be to create a page for "best wedding dresses" featuring the most popular dresses and some unique copy, and separately create a page for "wedding dresses in Sydney, Australia" that is locally focused. These might even be separate from a category page focused on "wedding dresses", but it's harder to target head terms in that manner nowadays, since the search results will be unfavorable for an ecommerce category page.
For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"?
First off, use hyphens in your URLs like this: /bridesmaid-dresses/. It looks better for users, and historically is better for search engines which prefer to see hyphens when a space is intended.
Second, "buy best bridesmaid dresses online in Australia" isn't really a keyword that you would ever integrate on a page, because it's not a real statement, and is also unlikely to be a common search term. For a page like /bridesmaid-dresses/, I'd prefer to see a title tag like "The Best Bridesmaid Dresses For Sale in Australia - Brand Name", or perhaps "Bridesmaid Dresses For Sale - Free Shipping in Australia - Brand Name". It's going to look bad if you try to cram keyword variations for "best", "buy", "for sale", "online", and "in australia" into the same title tag, so I'd prefer to see you focus on the 2-3 most important keyword variants.
Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing?
Yeah, you'll certainly want to include other keyword variations on the page - but the examples you're giving are probably pushing the limits of what you can get away with. Also - "buy online in australia" and "shop online in australia" are pretty meaningless. You'd be better off adding phrases like that to product/benefit/feature copy on the page instead of trying to hide it inside of Alt tags. Use Alt tags to actually describe what is contained in the image.
In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag?
Quit trying to stuff phrases in the Alt tags. Figure out a way to include it in the page copy, or in the website's tagline in the header, or in the footer, or something else. Hiding it in the alt tags just looks shady if someone inspects the page.
Take a look at competitive shopping niches in America and look at what the top 4 people are doing. Those pages are probably the most aggressive approaches that you should consider for your own website.
Also read these posts:
- https://mza.bundledseo.com/blog/7-advanced-seo-concepts
- https://mza.bundledseo.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
- https://mza.bundledseo.com/blog/the-new-onpage-optimization-whiteboard-friday
- https://mza.bundledseo.com/blog/perfecting-onpage-optimization-for-ecommerce-websites
-
The short answer is that no-one 100% knows.
The better way to go about it, is to keep your eye on SEO, but build the website content for your customer. Make it relevant, exciting and clickable. On page title and url differences - there does not have to be a great amount of difference and in many cases they utilize the same keywords. You will get in more trouble repeating the same keywords, in the same formats. ie if your meta description had wedding dress in 3 or 4 times - that would look spammy and not be helpful.
Hope that assists.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing Between Alt and Title IMG Tags?
I'm in a bit of a conundrum. My client uses BigCommerce for their E-Commerce shop. Basically you are only allowed to either have: 1) Same alt and title IMG tags. 2) Only alt IMG tags. 3) Only title IMG tags. So far I understand that the hierarchy is alt > file name > caption > title? In this case should I get rid of the title tag and use only alt? Or if I use both should I make the tag like an alt or title tag? It's not ideal but I need to come up with the best solution possible.
Image & Video Optimization | | TheFlyingSweetPotato0 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Repeated alt tags
So my client red about SEO and now he needs alt tags for each image on website. There is like 200 products and each product has 20 images, i know he will not write alt text for each and there isn't that much to write (them are selling bricks). So can all 20 images with in product page contain the same alt tag (product name)? Example: alt="red brick". Wount google ban website for that? Mybe better way would be alt="red brick 1", alt="red brick 2" and so on.
Image & Video Optimization | | regolv0 -
Does google places mind listing cities on the home page
Hello, A site in our industry is listing a bunch of cities on their home page and ranking for them. Like "Our dog training facility provides services to dogs in city1,city2,city3,city4,city5,city6 state" where the cities and states are relatively in their area. It's working organically, will this confuse google places? Thanks!
Image & Video Optimization | | BobGW0 -
Unique content for local pages
Hi, working on a website of a retailer who has about 100 shops accross the country and every shop has a page on the corporate website. Some questions about content on these pages: is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages? anybody some ideas I can write about on those loca business pages?
Image & Video Optimization | | nvs.nim0 -
What is the best way to host a video on my site from a SEO perspective?
Hi, we are in the process of creating a video about a topic that is highly relevant for our customers. Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free. What is the best way to do this and still receive maximum SEO juice? If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site. One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better. Any tips will be highly appreciated! If you have anyother tips regarding video content then the same of course! Many thanks! Daan
Image & Video Optimization | | daan.loening0 -
Dynamic image serving SEO
We often use images from a dynamic image server, to cater for image asset management, multiple sizes etc. Similar to Adobe's Scene7, although that came out after we chose our product. So widgets.com may have all its images with a URL like myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90, instead of widgets.com/images/productname.jpg. A potential client wants to capitalise on traffic from Google image search. We could build an image sitemap, listing the images on each page. What should we place in the image:loc field? The code: myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90 Apparently we have to verify the hosting site in Webmaster Tools, but I can't see where. I have a single Webmaster Tools account, where most of our sites are defined. Would I have to verify it for each site using the dynamic imaging program? Love to hear from anyone with solutions for getting images indexed when they are hosted at third-party dynamic imaging programs.
Image & Video Optimization | | ozgeekmum0 -
Correct image alt-txt length
Hi all, I am new to SEO, and just getting up and running optimising our company's website. We have a lot of images of our products on the website, and I would like to optimise the alt-text. Is there a recommended maximum length for alt-text, as there is for title tags etc? Thanks in advance, Gareth
Image & Video Optimization | | gdavies090319770