Why does OSE show different link equity for homepage with and without trailing slash?
-
Hi all,
I am working with a developer who believes OSE (Open Site Explorer) is flawed. His reasoning is that OSE shows completely different link equity and domain authority for these two URLs [company name is purposely withheld]:
and
NOTE: http://www.mydomain.com/us has been properly 301-redirecting to http://www.mydomain.com/us/ for years.
The developer's argument is that the URL that is being 301-redirected shouldn't have any link equity at all, therefore OSE is flawed.
Here is the response I would like to give him. Please feel free to poke holes, provide feedback or flat out correct me if I am wrong:
Dear inquisitive developer,
Any URL that is being linked to by another site that has link equity will get link equity passed to it. This is true even if the URL is a page that doesn't exist. What it can't do (if it doesn't exist) is then pass that link equity on to another page. Moz's OSE is showing separate link equity for the two versions of this URL because other sites have linked to both versions. The fact that one 301-redirects to the other is good and ensures that link equity from one is passing to the preferred URL. The 301-redirect does not, however, remove link equity from the first URL, but rather passes the existing link equity from one to the other.
Consequently, Moz's OSE is not flawed, but rather is displaying the link equity of one URL that is benefiting the other via a 301-redirect.
Sincerely,
Dana
-
Hi Dana!
This is perfectly accurate
-
You've explained this beautifully, the last 3 sentences specifically.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After how long Moz show the matrices of a new domain
I want to know the Matrices of this site " Clash of lights ". Its a new domain how can i find its matrices like DA PA etc in Moz. Please guide me through it.
Link Explorer | | Muhammadahamd0 -
No link to Open Site Explorer from Campaigns tracked keywords?
Hi there, The Guide to tracking your keyword rankings in Moz Pro states that "Click on the keyword to analyze it, the URL to be taken to that page in Open Site Explorer or the Optimize link to get a Page Optimization Score with recommendations.". But my URLs all target to the specific page on my site. I figure it would be nice to dive deeper in analysing specific pages, using Open Site Explorer Is just the link with Open Site Explorer broken, or is the Guide out of date? Thanks, Arnout
Link Explorer | | BentoPres1 -
What does "Number of Linking Root Domains" in Open Site Explorer actually mean?
I've read through the forum, but I'm confused as to what "Number of Linking Root Domains" means in the Linking Domains report. For example, if the root domain is Moz.com and the number is 135,000 does that mean there are 135,000 links from Moz pointing back to my site or does it mean there are 135,000 sites linking back to Moz? Any help is appreciated. Thank you!
Link Explorer | | karrabarron1 -
No incoming links from DMOZ in my report
Hi, I am confused, after so much years of waiting, some months ago I got listed in the DMOZ http://www.dmoz.org/World/Español/Tiempo_libre/Turismo/Blogs/ (My blog is Charcotrip) The problem is that when I check the incoming list in the MOZ report, the DMOZ link is totally absent, I don't get it. Does anyone knows why can this happening? (is not that my blog get recently listed, now it has been there for a while). Thanks!
Link Explorer | | Gaolga0 -
Why does OSE redirect to another url when the url you're testing doesn't redirect in your browser?
Run an OSE report on www.schoolmatters.com/ca/san-diego/personal-injury-lawyer/. OSE redirects to brandingwithseo.com. Why? And if you go to brandingwithseo.com in your browser, it redirects to seocompany.org. Why is OSE redirecting? It appears the links that come up are a combination of links for the seo company and for schoolmatters.com.
Link Explorer | | katandmouse0 -
Opensite explorer and Just discover links
Hi Not sure if it is just me, but I am seeing no data for Just discovered. I know there should be data in there. Is anyone else having any issues this morning. Thanks
Link Explorer | | Andy-Halliday0 -
Does Feedburner URL of the Home Page Carry Link Equity?
Hi There, During an SEO Audit, I found that OSE categorizes Feedburner URL of root domains under link-equity passing and followed. For example, the following link has been categorized under link-equity passing and followed: http://feeds.feedburner.com/SpoonflowerBlog I have heard that a lot of SEOs saying feedburner links don't carry any link juice. If that's true, then why does OSE categorize feedburner URL of root domains under link-equity passing and followed? I would appreciate if someone from the Moz staff could take some to answer this. Thanks.
Link Explorer | | TopLeagueTechnologies1 -
Open Site Explorer Only showing 2 Internal Links
Hi, for some reason Open Site Explorer only shows 2 internal links linking to our homepage (and other pages). When looking at a competitors site, they have thousands of internal links to their homepage! Are there any reasons why OSE is only showing 2 for our site, when in fact there are hundreds and thousands? Thanks.
Link Explorer | | Jaybeamer0