Ideas to increase PA
-
I need to increase the page authority of a specific page, it is a fairly bog standard product with very little scope if any for content generation.
It is indexed and ranking at position 20 or 30.
Any ideas on how to increase the page authority would be very much appreciated.
-
Hi there,
Eric is right in that linking through other authoritative pages to your product can help increase the rankings and traffic to that page. Generating links to the domain generally can also indirectly help individual pages rank better as well.
Here are some specific ways that you may be able to generate links to either your product page directly or to other pages:
- Check for people linking to broken pages on your website. You can check Mozscape and filter by 404 pages to find these. if you do find any, you can reach out to the people who link to get them to change it or you can 301 redirect to another relevant page.
- If you use images on your product page or use your company logo, use a Google reverse image search to look for people using these images but not linking to you.
- Generate content ideas for use-cases of your product. So you can create things like buying guides or long-form information guides that can support the product. You can use tools such as Huballin and Answer the Republic to find inspiration for these kind of ideas.
- Use a tool like Buzzsumo to find what your competitors are doing and how they're generating links and social shares. I wrote a blog post on this a few months ago which you can read here.
I hope that helps!
Paddy
-
Get links to the page - that's how to build up the PA. If the page isn't going to attract links on it's own, then link internally through other more authoritative pages on your site. That would push equity to that page to increase it's PA.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HUGELY different ranking for a keyword between Bing and Google. Looking for ideas.
We rank really well for a brand in Bing (#2 behind manufacturer, and it's a competitive name) but are in about 15th place in Google. Any suggestions on what could be hurting us in Google are welcome!
Intermediate & Advanced SEO | | absoauto1 -
How to Increase PR? I am using joomla platform for my Website.
Hi There, i have question how to increase the Pagerank? My website health according ahrefs is 90%. but still no pagerank. please help.
Intermediate & Advanced SEO | | GarySahota0 -
SEO before Replatforming - Good Idea?
Hello, We are in the midst of a major replatforming of our current website, the process will take roughly six to nine more months to complete. We are completing revamping our site - the new site will be on the same domain, but almost everything is changing - from the category structure, hierarchy, architecture, different regions on separate URLs will not be on the same with a currency converter, URLs - you name it, we're changing it. There has been internal discussions for some time on whether we should hire an outside firm to help us with our SEO. I have a lot of experience in SEO but my role has changed recently and we have had trouble filling my previous role. We are not looking for help with the replatforming project, we have a great plan in place to preserve link equity, tags, etc. We are looking for general SEO help as if replatforming wasn't on the table. My question is, is this smart to do before replatforming? In my opinion, it's not. Our new site will have completely different URLs and will be so dramatically different. We could have someone do some keyword research, but we have already done the bulk of it. We have thought about and researched keywords for every new page we are creating. But from a technical SEO perspective, I don't see the point in getting someone. In addition, we just had a major SEO audit done last year and we completed the tasks from that audit on the current site; however, most of the changes were technical, not content based. Thoughts?
Intermediate & Advanced SEO | | Colbys0 -
Working to Start an Shopping Idea Site - Which Totally Based On Scraping product from Ecom. How Quickly I should Add products and categories in this new domain.
How Quickly I should Add products and categories in this new domain. We are going to start its promotional by google adwords and facebook. I worrying about 10000's of product pages. kindly guide me.
Intermediate & Advanced SEO | | innovatebizz0 -
Low PA but still ranking no.1??
Can anybody shed some light on this. A competitor is ranking no.1 for the keyword "storage" which is a very competitive keyword in our industry. There url is www.publicselfstorage.com.au When using Site Explorer, l can see that they have a very low PA, low external following links etc compared to the companies ranking 2 and 3. http://www.storageking.com.au/melbourne.html http://www.kss.com.au/ How are they still managing to rank no.1?
Intermediate & Advanced SEO | | RobSchofield0 -
It's a good idea to have a directory on your website?
Currently I have a directory on a sub domain but Google apparently sees it as part of my main domain so all outgoing links may be affecting my rankings?
Intermediate & Advanced SEO | | Valarlf0 -
Link building idea - Will it work?
The SEO agency I am working for are currently trying out a unique link building tactic that i was hoping for some feedback about. Basically, we have launched a Free SEO package, and have posted it across various established social media profiles. So far we have had about 20 sign up. We gain access to their site and provide them with 4 keywords that we will be working on, we do the necessary on page optimization to get them ranking. We will then perform some very basic link building tactics on their site. In exchange for our services, we will get the following: Firstly, we will place a link on their home page linking to our own site. Secondly, we will personally write content related to their site, create a new page within their site that will contain this article. We will then have a link from this article leading to one of our own client's sites. (paying customers) What do you guys think? The Free SEO client sites have minimum PR's of 2, and we are hoping to build a database of these free clients that will be responsible for boosting the ranking of our paying customers. Is there anything that could be improved with this technique?
Intermediate & Advanced SEO | | danielblinman0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1