SEOmoz Campaign Setup: What would you do?
-
I've been using moz for nearly a year now. Initially when I set up our site (rac.com.au) it was as a single campaign for the rac.com.au domain.
However, our business has a number of different product offerings and marketing teams (Insurance, finance, travel/tourism, automotive, security etc) - would I be better off setting each of these 'sub' brands as a campaign on their own using the 'folder' campaign setup?
For example, have a campaign setup for the Insurance business (rac.com.au/insurance) folder, Finance business (rac.com.au/finance) and so forth?
The advantage I see to the folder campaign setup is more specific reporting for each of the business units. Are there disadvantages to this?
Any recommendations would be greatly appreciated.
Cheers
Ryan
-
It sounds like you have a big site (# of URLs) so I'm going to side with the idea of adding the different campaigns. I think I would do it that way for easier/better quality and tracking breakdowns.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a campaign and connecting it to Google Analytics
I want to create three campaigns in Moz and connect them to my Google Analytics account. However, two of the domains I am trying to create campaigns for are joined in Google Analytics. Do I need to separate the two in Google in order to create separate campaigns for each in Moz?
Moz Pro | | ERKSPAL0 -
Duplicate content in SEOMOZ report
Hi guys, The SEOMOZ report shows there is duplicate content on my Magento ecommerce: footdistrict.com Example: http://footdistrict.com/nike-air-royalty-386169602.html?___store=footdistrict_en Duplicate content shown on the report: http://footdistrict.com/marcas/puma.html?___store=footdistrict_en
Moz Pro | | footd
http://footdistrict.com/new-balance-m400rk.html?___store=footdistrict_en
http://footdistrict.com/new-balance-gm500mbn.html?___store=footdistrict_en
http://footdistrict.com/new-balance-m400nnb.html?___store=footdistrict_en My guess is that this is due to the fixed footer that we have set where modal windows pop up with delivery info and so on. As such, all the content within it is repeated through all the pages What do you recommend me to remove this duplicate content? I have read about duplicate content issues but they don't usually deal with div tag duplicate issues, modal windows and so on. Thanks Regards0 -
Is it me or is SEOMOZ Q&A slow
I try and answer many questions here on SEOMoz Q&A, but the page load speed seems so slow I think my browser is going to time out. I don't remember it being this slow. Anybody else noticing slow loading (especially when asking, answering, or replying to questions)?
Moz Pro | | Francisco_Meza1 -
SEOMOZ Crawling Our Site
Hi there, We get a report from SEOMOZ every week which shows our performance within search. I noticed for our website www.unifor.com.au that it looks through over 10,000 pages, however our website sells less than 500 products so not sure why or how so many pages are trawled? If someone could let me know that would be great. It uses up a lot of bandwidth doing each of these searches so if the amount of pages being trawled reduced it would definitely assist. Thanks, Geoff
Moz Pro | | BeerCartel750 -
After running my first campaign, what should I tackle first?
I'm in the 30 day trial period of SEOMoz Pro. Ran my first campaign and there are many improvements to be had across the board. Looking for some sort of guidance as to what I should focus on first.
Moz Pro | | ChatterBlock0 -
SEOMoz toolbar - Anyone else have problems with Search Profiles?
(Using Firefox 7.0.1) I just downloaded the toolbar and the Custom Search Profiles do not work--clicking on any of them adds "%" and numbers to the search query. I've created a couple of specific locations and I'd really like to get this figured out. Does this function work correctly for anyone? Am I doing something wrong?
Moz Pro | | Court_LOQUA0 -
When should I start a new campaign ?
I already have one campaign running with several keywords and competitors tracking, I was wondering when should I start a new one ? is this option is for those who have multiple websites ? we only have one !.
Moz Pro | | processia0 -
My campaigns are not analyzing all my pages.
Hi I created a campaign against http://www.universalpr.com, and this campaign reports that only one page has been crawled. This site uses a jsvascript redirect to the real page which can be found through the following: www.universalpr.com/wps/portal/universal/univhome/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os_hQdwtfCydDRwN_Jw9LA0-LAOPQYCdDI_9QY_1wkA6zeAMcwNFA388jPzdVPzi1WL8gO68cANNcdLU!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/ Now I also attempted to create a campaign against this page in case that the javascript redirect was breaking things, but that campaign also reported 1 page crawled. Can anyone instruct me as to what I'm doing wrong? Thank you
Moz Pro | | jcmoreno0