Best E-Commerce Platform for Fashion Store
-
We run a fashion/bridal store, Fashionably Yours, and we currently use the BigCommerce e-commerce platform, however it does not allow us to implement specific features.
In particular, we would like to have GIFs in the product images to display various colours/styles, and to include videos of our products at the top of the product pages.
Could anyone advise of an alternative platform that would be ideal for a fashion/bridal store and that would allow us to implement these features?
Thank you.
-
In top 10 popular platforms in 2016 in LitExtension statistics, I think Magento can be a good alternative e-commerce platform for you. It is powerful. Moreover, you can consider many different platforms such as Prestashop, WooCommerce, Opencart, osCommerce. You can see full version at http://blog.litextension.com/the-best-ecommerce-platform-of-2016/
-
On the Usability end I think that may be too much on the Category Page View. Remember if you are listing 12 dresses each with a video or animated GIF, that will be over kill for your users.
On the BigCommerce end I cannot see where you can modify the GLOBAL_CategoryListings which is what you would need to modify to have it display a different type of media on the category page.
If you wanted to trick this you might try using an animated GIF that just slowly rotates through the dress colors. But again this may be too much for your user.
You can also think about making a different product item for each color and organizing the categories in to dressName then dressColor being its own product. This is not something I would do, but it lets you display all the colors you want on the category page.
Hope that helps!
Erick -
Hi Erick,
Thank you so much for your help, that is very useful and it works! We also want to actually have the video or GIF as the product 'image' so that when products are viewed in their category, customers can view the different colours we have available. Do you know if there is a possibility of editing the HTML code so that all products can be displayed like this?
Thank you!
-
Hi Li!
We use big commerce for a couple of our online store clients and the features you are asking for are available but you have to do some modifications to your template in order to display it the way you are describing. It's not very intuitive to accomplish what you want but here is a brief explanation. Message me if you have questions:
1. Log in to bigcommerce -> go to: Products->View Products on the nav
2. Select the product you want to add video or multiple images to
3. When the product edit page loads click the tab that reads: Images & Video
4. At the bottom of the page you can add the YouTube Video link
5. You can also add multiple images and select a default image from this page.
When the user visits your website they will see the default image in big and the rest of the images small, if they click on a small image it becomes the big image. The video is hidden under a menu item called PRODUCT VIDEOSGetting your video to load at the top of the page takes an edit to your default HTML Layout.
You can go to the link in the top right hand side of your big commerce dashboard screen marked DESIGN then click the EDIT HTML/CSS icon in the center of the screen. This will load a new window with a list of files on the left and a text editor on the right.
1.On this screen in the left nav go to the file product.html
Copy the contents of this file to a text (html) editor like sublime. You will use this file to add the video tags.
2. Then go back to your browser with big commerce in it, on the top left file list go to: ProductDetails.html
3. When that loads then in that same top left file list: Go to ProductVideos.html
4. Go to around line 13 and copy from the <object>tag to the</object> tag. This copies the video display code. If you want to grab the video title, video description or the video div tag to hide the video on load, you can grab that code from this html page as well.
5. Paste that copy into your NEW HTML file that is in sublime. Paste this code wherever you would like the video to show on the page. For top of the page under the menu but above the product details you can paste the code between the code that reads:%%Panel.ProductBreadcrumb%%
PASTE YOUR COPIED CODE HERE
%%Panel.ProductDetails%%
6. You can modify the size parameters in the object and embed tags to fit the size you want to cover on the page.
7. Depending on what template you are using the location of the files and line numbers may be different but the process is the same.
8. Once you have positioned your video code in this HTML file, you can save it from sublime by doing a save as and name it _product_with_video.html (the name of the file is up to you, but it should start with a _ (underscore) and end with .html
ex: _file.html
9. Then you will need to upload this new file to your big commerce file manager.
10. Use Cyberduck to upload the files to the main directory.Getting it to display right:
Once you have done all this you need to go back to PRODUCTS --> VIEW PRODUCTS in big commerce account manager and navigate to the product you want this layout for. Then once that page loads go to OTHER DETAILS tab and scroll half way down the page to the label that reads: TEMPLATE LAYOUT FILE: here select the file you just uploaded _file.htmlHit Save! Your done!
Take a look at your stores product page in a different browser window and you will see the video at the top of the page.
If you want to modify its location just modify the _file.html pages html in Sublime and upload the edited html page.
Hope that made sense.
Cheers,
Erick -
Hi Li,
We work with a lot of Ecommerce clients and for SEO we really like Magento. I'm sure those features can be easily added.
Also Builtwith has data on the most used CMS for ecommerce stores in the US
http://builtwith.com/ecommerce/united-states/
Check it out.
Cheers.
Chris
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best URL when adding an SSL certificate . . .
Our (small) company is a little late to the party on this, and we've only just realised that we're better off with an SSL certificate for our website. (Yes I know, I know, but we dropped SEO some time ago after getting severely bitten by a certain Penguin, and are only just making tentative step back to it after those intervening years, so we're running to get back up to date with these things.) This has now been implemented, but our web guy has dropped the 'www' element during the process. Our http://domain.com address has always historically been redicrected to our main http://www.domain.com address. Now our web guy has implemented the SSL cert, our website URL is appearing as https://domain.com, and he has redirected the http://www.domain.com to that new URL. Obviously all our historic (and more recent) link building has been to the http://www.domain.com address. Is this an issue, should the new Https URL keep the 'www', or does it make no difference what so ever? Conversely could it actually be of benefit dropping the 'www.' because our keyword specific product URL's are now 4 characters closer to the http and 4 digits shorter? Finally, on the links we have control of (professional trade associations etc) do we need to ask them to change the links to the new Https address, or does the transition from Http to Https make no difference?
Web Design | | Wookii0 -
Multiple Similar Product Variations - Page layout, Title and SEO best practice??
Im doing some research into SEO for our new web design. I sell designer eyewear prescription and sunglasses. Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model. Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too. So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model. Ray Ban Wayfarer RB2140
Web Design | | Craigboi1987
Colour: Black 901
Sizes: 47, 50, 54 Currently my urls looks like this with a new page and the size changing on the end for each variation. Ray Ban Wayfarer RB2140 - Black 901 - 47 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47 Ray Ban Wayfarer RB2140 - Black 901 - 50 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50 Ray Ban Wayfarer RB2140 - Black 901 - 54 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54 This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually a) slowing my site down (content heavy)
b) looking like duplicate content I am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation) http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly. Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise) This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!0 -
Internal Linking: What is the best practice for pages not included in Nav bar?
I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.
Web Design | | Dino640 -
Infinite Page Scrolling for e-commerce Product Catetegories
Hi There, I would like to know what's the pros and cons of Infinite Page Scrolling for e-commerce Product Categories that have over 700 products. Sample here Secondly how will this effect our on page SEO as far as google concerned? Many Thanks
Web Design | | Jvalops0 -
For a varied product type or keywords group is it best to have several sites?
Hello everyone... Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)? More info: We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site? Although these sub classifications of products are nice, they are competitive as they have a high search volume Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result? Thanks
Web Design | | Ray_UK0 -
Best Practices for web layout dimensions
Hello Moz community, I have my own ideas...but what are your opinions on best practices for landing page width size in pixels 900px 720px What is a common pixel height for "above the fold"...my target is North America
Web Design | | johnshearer0 -
Looking for an open source or wordpress designer that knows seo best practices
I have almost lost my patience in trying to find a web developer for our project. I have searched high and low from freelancers to us based firms. All I can find; freelancers that can't get the job done, but promise they can and us based firms that are currently getting away with murder charging through the nose on work that is not acceptable to say the least. US based Firms 1. Seem to give you as little work as possible to increase their margin. I get it we all need to make money. 2. Everyone knows how to do everything until you start telling them that you have a little education in the industry and will be testing their work. All of the sudden they no longer talk to you. 3. Got a few recommendations and they are all subpar performers. After asking them why their builds load so slow or have so many errors they have excuses that point to the customer Freelancers over seas. 1. I am not sure where to start with this. I have searched high and low in freelancer for someone that I can trust to build a site. Of course there is a ton of junk to look through. After countless hours of narrowing down the individuals I am thinking of giving a shot I find that they are not capable of the job. All I want is a new website from a firm that is honest and knows what they are doing. That is educated in seo best practices. That can build a quality website and actually has references of sites they built that are still up and running and test out alright. It is pretty bad when web development companies miss simple items like h tags. Really? Does anyone know of someone that knows what they are doing? That can work with someone that knows how to run a dvd player. Just disappointing to see all these web companies and freelancers that get away with murder. Who earns their keep in this industry?!?!?!?
Web Design | | forecastedinvestments0 -
Best Site navigation solution
Hi there, We are getting our website redesigned and would like to know whether to increase the links on our site wide navigation or not. At the moment we have around 30 links from the navigation. We want to use exploding navigation menu and increase the links to our most important categories. Say if we increase to 60-70 would that be alright. (what will be the highest we can go for) At the moment categories that get links from navigation are ranking pretty good. If we increase would we loose those rankings. What will be the pros and cons of increasing navigation links? Second question we are also adding fooer links to top 10 categories in the footer. Would this be ok as far as seo and google concerned. Many Thanks
Web Design | | Jvalops0