If I bid on my brand name, will it make the keyword more expensive for my competitors
-
Our brand name is being bid on by out competitors. If we bid on our own brand name, for which we rank #1 for all our profiles and website, will we make our competitors cost per click higher?
-
Thank you Highland
That was very helpful!
-
Thank you Martijn
That's really helpful!
-
Is your brand name trademarked? If so, you can use that trademark to remove ads that contain your trademark in their ad copy (here's the Google form for Trademark complaints in ads).
Generally speaking, it's a good idea to bid on your own name. Case in point: we started TV ads this year and while we rank #1 for our brand, when the TV spots started we saw an enormous surge in people searching our brand name. Also, remember that some searches (especially on mobile) do not show any organic results above the fold. Bidding on your own brand name should be an integral part of your marketing strategy. Don't worry about making it more expensive for your competitors.
-
Hi Catherine,
Yes, it will make your competitors cost per click higher. Mainly because in this case you will get the highest quality score. Bidding on your own brandname gives (most of the time) a 10 out of 10. Competitors will get a very low Quality score (not relevant) and have to bid more to rank higher.
-
Hi Catherine,
Depends on what position you'll end up. Which likely will be position nr1 as the quality score for your own brand name will likely be very high. Then you would drive up the CPC probably, but I must say that brand bids are usually very low. So only if you have thousands of clicks on them every month it probably won't affect your competitors spend that much ;-).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Odd SERP results on two branded terms.
We have had the ODDEST thing happen to our Branded search. Last week we started seeing our Women’s subdomain (women.duluthtrading.com) outranking our main Duluth Trading domain (duluthtrading.com) on searches for “duluth trading co” and “duluth trading company”. Sample of odd results page: http://screencast.com/t/cKgkaYc1 As you can see- our Women's sub domain is ranking #1 then our main domain, THEN what used to be our organic site links are now listing 3-6. If you search for "duluth trading" though, you will get the typically results page: http://screencast.com/t/qGLDWiM0f We have been trying to figure out how or why this has happened. Our website went out for 30 minutes on January 4th. We thought maybe that is what happened but it has now been 7 days. Any help or suggestions would be great!
Branding | | sderuyter0 -
Examples of Domain Change for Big Brands
Hi I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have: t-mobile.co.uk -> ee.co.uk guardian.co.uk -> theguardian.com Are there any others you could think of? It'd be much appreciated! Thanks, C
Branding | | Carlos-R0 -
Is this the current recommendation for hyphen(s) in domain name?
Let's say your customers company name in the real world is "Foo Bar Baz Inc." and if it is read (and understood) as "foobarbaz inc." by someone hearing the name it does also make semantically sense (like "Dog Food Market"). Customer owns a lot of domain combinations, but notably foobarbaz.com foo-bar-baz.com Would you recommend to dedicate "foobarbaz.com" as main brand and domain for all SEO efforts and do the proper redirects from the other domains? Or would you do it the other way around, redirecting to the foo-bar-baz.com domain? Thanks!
Branding | | kqkq0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0 -
Value of Keyword Twitter and Facebook accounts
This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords) For Example: What do you think the value/benifits are of obtaining accounts such as:
Branding | | James77
http://twitter.com/#!/keyword
http://facebook.com/keyword Thanks0 -
What are the best/ your favourite brand pages?
I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom. Any ideas or examples would be much appreciated!
Branding | | wp20130 -
Will the word arse in a domain name cause a problem
I have a customer that wants to use the domain name cooksarse.com, what my concern is that the word arse may cause him problems with search engines, even get flaged as Adult content, or family filters. The site is a fun social site and nothing about it you couyld not talk about in church except the name of the site and domain. "cooks arse" am i being overly concerned or could this be a problem
Branding | | AlanMosley0