CPC of Adwords Remarketing for Search (RLSA)

[richdan]

When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?

[erikabarbosa]

It is not priced exactly the same. They’ll charge based on the bid adjustment applied to the RLSA list (e.g., increase by 10% on the RLSA list) or based on the bids you apply for a specific RLSA campaign.

[richdan]

Thanks Erika

What I would like to know is how Google charge for RLSA clicks.

Is it priced exactly the same way as it would be for the same search by someone who had never visited your site before?

[erikabarbosa]

Hi Danny,

There are a couple of ways to set up RLSA. Here’s a helpful reference from Wordstream on the topic.

Because you can set up RLSA with bid adjustments or in a separate campaign, the bids will most likely be different from your typical bids (depending on the strategy). You may find that it actually makes sense to bid up on RLSA since the visitors on the lists are familiar with your brand. This also gives you the opportunity to bid up on head terms that may typically cost too much but may be profitable with RLSA.

Hope this helps.
Erika