How to target slight variations in ecommerce store
-
Hi friends,
I'm trying to target a variety of keywords for an e-commerce/woocommerce store.
These keywords have slight differences, and I have a writer to come up with a paragraph or two of unique content for each SEO landing page. I plan on making them with WordPress pages, and linking them with in the content to other related blog posts and product categories.
Would it be best to make individual landing pages for terms that vary like:
- mens wallets under $100
- mens wallets under $50
- mens wallets under $25
- mens leather wallets
- qaulity mens wallets
- affordable mens wallets
- buy mens wallets online
- shop mens wallets online
Should these each be individual pages? How should I link these to the main navigation? or Should I interlink them elsewhere?
-
That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?
-
Think of it from the point of view of your visitors. If you think there's enough to say about a particular keyword as a topic to warrant an entire page, then go for it. If it seems more likely that the information on the page would feel redundant, then you'll probably want to hold off.
Does that make sense?
-
True, I've read that article and I maybe used the wrong terms to describe my issue. Insteads, let's say I want to target:
best men's leather wallets
best quality leather wallets
best american made leather wallets
Surely I can't add all of those variations to my homepage or one category title tags and in the content (without sounding spammy)
Would specific landing pages for those type of variations be appropriate?
-
Agreed! Justin, if you haven't, I also recommend reading through "Keywords to Concepts," which gives a good sense of topical search and makes it more clear how and why search engines are likely to see many of these terms as effectively the same thing.
-
Hi there.
I would say no, since all these keyphrases are meant for the same thing. Landing pages suppose to have unique specificly target content, I'm not sure that you'd be able to create a page per each of these keyphrases and not to compete with each other.
It looks like these keyphrases are perfect for (sub)categories titles. May be you can do that, and then in each category have one-two paragraphs, which target these specific phrases.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimize an ecommerce catalog that uses parameters only
Hello ! I am facing a problem concerning a client's website that has been developped using filters that create parameters - there are no categories. This means that, no matter what I choose as a filter, the page title, desc and my H1 stays the same. In a beautiful, unicorn rainbow filled world - I could just tell them to restructure their site with new categories/sub categories AND with filters. For SEO purposes and to find a temporary solution until we can change the architecture, what would be the best choice? Should we create individual pages that serves the same content as the catalog, but with rewritten URL, Title, Description and canonical?
Intermediate & Advanced SEO | | Charles-O
ie: http:/domain.com/catalog/?brand=moz canonical to http:/domain.com/catalog/brand/moz ? I noticed indeed.com does that (https://ca.indeed.com/SEO-Specialist-jobs vs https://ca.indeed.com/jobs?q=SEO+Specialist&l=) Should we dynamise the content depending on which filters has been selected? Of course, some filters are real filters that wouldn't attract or add any value (such as order by) Thanks for your input!0 -
What Are Your Thoughts On Location Targeted Pages?
I have a client that wants to rank for a bunch of locations around his primary location. Say 30 minutes away. So we created a bunch of pages for cities around his location. So far it seems to be working pretty well. That said, I heard from someone else that Google really doesn't like these type of pages anymore and that we are better off with just one location page and list the areas we server on it. What are your thoughts and experiences?
Intermediate & Advanced SEO | | netviper0 -
Ecommerce URL's
I'm a bit divided about the URL structure for ecommerce sites. I'm using Magento and I have Canonical URLs plugin installed. My question is about the URL structure and length. 1st Way: If I set up Product to have categories in the URL it will appear like this mysite.com/category/subcategory/product/ - and while the product can be in multiple places , the Canonical URL can be either short or long. The advantage of having this URL is that it shows all the categories in the breadcrumbs ( and a whole lot more links over the site ) . The disadvantage is the URL Length 2nd Way: Setting up the product to have no category in the URL URL will be mysite.com/product/ Advantage: short URL. disadvantage - doesn't show the categories in the breadcrumbs if you link direct. Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Ecommerce SEO URL Structure Questions
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories. Clothing Shoes Accessories Beauty Sub categories for clothing would be: Dresses Pants jeans Tops Products would be: Kelly Maxi dresses What is the best SEO Structure for this? Main categories obviously: www.example.com/clothing Sub Categories:
Intermediate & Advanced SEO | | WayneRooney
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type) Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ? Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here. New to Ecommerce SEO so i need some guidance! |0 -
Ecommerce: remove duplicate product pages or use rel=canonical
Say we have a white-widget that is in our white widget collection and also in our wedding widget collection. Currently, we have 3 different URLs for that product (white-widgets/white-widget and wedding-widgets/white-widget and all-widgets/white-widget).We are automatically generating a rel=canonical tag for those individual collection product pages that canonical the original product page (/all-widgets/white-widget). This guide says that is the structure Zappos uses and says "There is an elegance to this approach. However, I would re-visit it today in light of changes in the SEO world."
Intermediate & Advanced SEO | | birchlore
I noticed that Zappos, and many other shops now actually just link back to the parent product page (e.g. If I am in wedding widget section and click on the widget, I go to all-products/white-widget instead of wedding-widgets/white-widget).So my question is:Should we even have these individual product URLs or just get rid of them altogether? My original thought was that it would help SEO for search term "white wedding widget" to have a product URL wedding-widget/white-widget but we won't even be taking advantage of that by using rel=canonical anyway.0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0 -
How to Create automate Content for Big Ecommerce Site
Hello guys, Im planning to do some big changes on my ecommerce, On my ecommerce i normally ship services so tons of relative products but it will change from each brand. For example i would like to say the same thing on each product landing page but just changing the keyword for the proper product lading page , but my fear is that this will look like duplicate content. How can i deal with information on each landing page on a ecommerce that have more than 1k on services. I dont want to write this differently on each 1k on pages for products since they are doing the same thing but in different brands. I hope you can help me on this. Note: Is there any source of doing this type of Seo for automate page service generator?
Intermediate & Advanced SEO | | aldovacano0