Ideas on creating location based service pages for SEO value while not worrying about local SEO?
-
Hello and thanks for reading!
We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO.
We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities.
Is this a waste of time to even think about or is this something that can be done with a careful touch?
-
Thanks for that important answer. Honestly, without a face-to-face interaction, this really takes this out of the realm of local optimization to be a purely organic context. If the products are the same for customers in each of the 3 cities in 5 states, are you confident that you have the strength on your team to find 15 really awesome topics for these pages that will make them not just filler but something amazing for your customers? This might depend on your product, if its application in one city would be somehow quite different from its application in another city ... I can't think of a ready example.
Without knowing what the product is, it's hard to evaluate whether the approach you're considering has a good-sense foundation or could end up being a waste of your resources. It may be that you'd be better off sticking with PPC so that you're getting in front of your customers in various cities, as the true local component seems like it may be missing from this scenario. Hard to say without really knowing a lot about your business, the talent on your team and your customers' needs. Hope that makes sense.
-
No physical face to face meetings, being a online distributor, we deal with them on the phone, through email, and sometimes fax.
-
Hey There!
Important question here: is your staff actually meeting face-to-face with customers, and, if so, where is that happening? At physical offices from which you operate? At customers' homes or businesses?
-
Hi there.
I say as long as you make those pages unique, good content, not just thin, almost-duplicate pages, you can get good results. However, since you are talking about pages for the same services, I'm not sure if it's easy to pull it off. Anyway, as long as it's not switching the order of words - you will be good.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regional multilingual seo
Hello, I have a problem related to 3 website that we are publishing in Belgium. 90% of the content will be exactly the same. The domain names are going to be xxxx-flanders.be (content in NL) xxxx-wallonia.be (content in FR and DE) xxxx-brussels.be (content in FR and NL) My problem is that I will have duplicate content in French between xxxx-wallonia.be and xxxx-brussels.be and duplicate content in Dutch between xxxx-flanders.be and xxxx-brussels.be The granularity of hreflang language annotation and geotargeting in the Google Search Console is at the country level. How can I do that at the regional level?
Local Website Optimization | | Lvet0 -
My pages are absolutely plummeting. HELP!
Hi all, Several of my pages have absolutely tanked in the past fortnight, and I've no idea why. One of them, according to Moz, has a Page Optimisation Score of 96, and it's dropped from 10th to 20th. Our DA is lower than our competitors, but still, that's a substantial drop. Sadly, this has been replicated across the site. Any suggestions? Cheers, Rhys
Local Website Optimization | | SwanseaMedicine0 -
Does having a host located in a different country than the location of the website/website's audience affects SEO?
For example if the website is example.ro and the hosting would be on Amazon Web Services. Thanks for your help!
Local Website Optimization | | IrinaIoana0 -
Suburb Pages
Hey Mozers, This is an old and often criticized method of SERP however we have a client who has requested we create suburb specific pages for their site. PLASTIC PLANTS "SUBURB" NEED PLASTIC PLANTS IN "SUBURB" They have shown us a competitor who is ranking for hundreds maybe thousands of suburbs in Australia using this method. Any thoughts or experience in this area would be appreciated.
Local Website Optimization | | wearehappymedia0 -
Can PPC harm SEO results, even if it's off-domain?
Here's the scenario. We're doing SEO for a national franchise business. We have over 60 location pages on the same domain, that we control. Another agency is doing PPC for the same business, except they're leading people to un-indexable landing pages off domain. Apparently they're also using location extensions for the businesses that have been set up improperly, at least according to the Account Strategists at Google that we work with. We're having a real issue with these businesses ranking in the multi-point markets (where they have multiple locations in a city). See, the client wants all their location landing pages to rank organically for geolocated service queries in those cities (we'll say the query is "fridge repair"). We're trying to tell them that the PPC is having a negative effect on our SEO efforts, even though there shouldn't be any correlation between the two. I still think the PPC should be focused on their on-domain location landing pages (and so does our Google rep), because it shows consistency of brand, etc. I'm getting a lot of pushback from the client and the other agency, of course. They say it shouldn't matter. Has anyone here run into this? Any ammo to offer up to convince the client that having us work at "cross-purposes" is a bad idea? Thanks so much for any advice!
Local Website Optimization | | Treefrog_SEO0 -
URL Keyword stuffing. service-city.com/product-service-city/ vs. service-city.com/product/
For example: tailoring-london.com/suits-tailoring-london/ or tailoring-london.com/suits/ The main keyword being targeted here is "suit tailoring london". The home page's main keyword is "tailoring london". Would love to hear your opinions. Many thanks 🙂
Local Website Optimization | | LondonAli0 -
Target broad keywords for local or broad keywords+local city?
Hi, Is it better to target broad keywords in a local market or target 'broad keywords + local city'? Or both? The sites I'm working with currently have landing pages for each 'local city/town + keyword' ... they each have about 5 services they offer and about 7 or more nearby towns they service. This means I'm tracking about 35+ keywords per client. That seems to be a bit much. Am I wrong? Would it be just as effective to target broad keywords and track them locally being that the local market isn't very competitive. Of course the broad keywords yield more search volume according to google keyword tool. However, the current setup is sending a worthwhile traffic volume to the site. According to Miriam's article http://moz.com/blog/local-landing-pages-guide I'm working with a business model 2 - single brick and mortar location servicing many areas nearby. Thanks, Chris
Local Website Optimization | | LinkPoint0 -
Keyword Cannibalization? My home page is ranking higher for a keyword that another page is targeting
Hello! My website's http://lessonsgowhere.com.sg/ and we're a marketplace for local lessons. I've been working on the site's SEO for maybe 3 to 4 months now, and am seeing some good results. The one thing that really bugs me right now is that my homepage is ranking for a keyword that I'm trying to target with another page. Specifically, I'm targeting the group of keywords for 'cooking class', 'cooking lessons', 'cooking class singapore' with the category page: http://lessonsgowhere.com.sg/cooking-classes However, my home page is currently ranking on the first page for local search (Google Singapore), and my category page isn't! On the other hand, the page that I'm targeting for 'baking class', 'baking lessons', and 'baking class singapore' is doing fine and is already in the top 3 positions for the entire group of keywords. Anyone have any ideas as to what I can do?
Local Website Optimization | | NgEF0