Display:None
-
Hi
I wanted to ask how Google perceives a page which includes display:none - but doesn't use this to hide content but will use it in other cases such as:
Is this dangerous to use in terms of affecting Google rankings?
-
If you just will display icons then it's OK. But it's dangerous to display text with display: none:
https://www.seroundtable.com/google-display-none-20626.html
https://support.google.com/webmasters/answer/66353?hl=en
https://youtu.be/7y-m_jiayLQ
https://youtu.be/B9BWbruCiDc
https://www.seroundtable.com/google-hiding-content-17136.html
https://www.seroundtable.com/google-hidden-tab-content-seo-19489.htmlBecause hiding text give "less weight" and you may get into trouble.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying Long Product Descriptions on Mobile
Hello, One of our clients has a website which sells health products and supplements. All of the products have detailed descriptions that include ingredients information, usage, supplements facts, detailed information on how the products affect you, a detailed guarantee and FAQs. Our client would like to display a more synthesised product description on mobile devices. This would be a shortened description which would make it easier for people to understand what the benefits of the products are. At the moment we still have the previously developed 'Read Product Description' button that expands and reveals more text. We need to remove this and display a different shortened description but still follow Google's best practices. If the content on the mobile differs from the website, will it have a detrimental effect on the website's ranking in Google? If this is so, we face a barrier when trying to create a summarised version of the website for mobiles. Had anyone had a similar experience? If so, please advise on what the best approach would be for this to maintain a high ranking in Google, but display differing content across platforms. Much appreciated,
Intermediate & Advanced SEO | | OptimiseWeb
Gabriel0 -
EComm Sites that Don't Display Pricing
I've got a client that only shows pricing if a user is logged in - they're B2B and only sell at a wholesale level. The site is massive, has been around for about a decade, and has had an active SEO campaign for years. They've been losing ground on top ranked keywords, primarily in the 1-2 spots, rest of the first page remains strong and actually improves regularly.My hunch is that Google recognizes the inability for anyone to make a purchase on the site. As a result, they're realizing that the searcher intent doesn't match the actions that can be taken on the site and are bumping them down. Has anyone seen a similar situation or have any evidence to suggest my hunch is correct?
Intermediate & Advanced SEO | | LoganRay0 -
Hide and display iframes on different devices
I have an iframe on my website, I'd like to hide it when a user is browsing with a mobile device and display a different one for that user (which will be hidden on desktop). Is it possible that Google views it as cloaking? does it qualify as hidden content?
Intermediate & Advanced SEO | | OrendaLtd0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
SERP display switching between normal meta description and 15+ items
The site, www.myrtlebeach.com has been having an issue with the way it displays in search results for the keyword "Myrtle Beach hotels". It is showing as a bulleted/itemized list similar to what's mentioned in this Moz article I'll begin with a little background. When I started working with the site it would display in SERPs as: Myrtle Beach Hotels - Reviews, Deals, & Photos - MyrtleBeach.com
Intermediate & Advanced SEO | | Fuel
www.myrtlebeach.com/hotels/
70+ items - Compare Lowest rates & see reviews on Myrtle Beach Hotels
from $76. Holiday Inn Club Vacations Myrtle Beach - South Beach offers a ...
from $27. Located among the south end Myrtle Beach hotels, Holiday Sands ... We did not want the site showing as an itemized list with 70+ items. We wanted it to show with the meta description we provided.
Our first attempt at getting the SERP to display our normal meta description was to simply change the meta description. That didn't work. Our second thought was to use pagination to reduce the number of items on the page. A few days after we implemented pagination we saw our normal meta description displaying in the SERP. Shortly after that we saw the SERP had reverted, but this time was showing 15+ items rather than 70+. This is when began seeing the SERP display change between a normal meta description and 15+ items. In another effort to stop the 15+ items from displaying in SERPs, we added relevant blog content like "Top 10 Oceanfront hotels" and "Best Kid Friendly Hotels" to break up the hotel listings on http://www.myrtlebeach.com/hotels/. Again, our normal meta description displayed in the SERPs for the next few days, but shortly after reverted back to 15+ items. Since then we have been seeing the SERP switch between our normal meta description and 15+ items with no rhyme or reason. Because our listings are not using , I'm not really sure why the site would be displaying this way. Since I have been regularly monitoring the SERP for the keyword "Myrtle Beach hotels", myrtlebeach.com/hotels/ has ranked as high as 5 and as low as 10. I open an Incognito Window and I take screenshots almost daily. I then record how the site was displayed in the SERP and its rank. I also look at organic visits and a Value Per Entry metric I've created. (I looked at Value Per Entry to determine if someone seeing 15+ items was more apt to convert) Average Visits on days with a normal meta description - 182
Average Visits on days with itemized 15+ description - 174 Average Value Per Entry on days with a normal meta description - 131
Average Value Per Entry on days with itemized 15+ description - 120 Average Rank on days with a normal meta description - 7
Average Rank on days with itemized 15+ description - 6 This data shows that performance is better on days when the normal meta description is displayed regardless of rank. I have linked 2 screenshots for reference. The 2-6-14 screenshot shows the SERP display with 15+ items and the 2-7-14 screenshot shows the SERP display with the normal meta description we provided. My questions are:
1. How does Google determine if a site should display in SERPs with an itemized or bulleted list?
2. Is there something else I need to change on myrtlebeach.com/hotels/ to prevent it from displaying in SERPs with 15+ items? m4znToY PRdDXZf0 -
Why is Google Displaying this image in the search results?
Hi i'm looking at advice on how to remove or change a particular image Google is displaying in the search results. I have attached a screenshot. From the first look of it, i assumed the image would be related and be on the dealers Google+ Local Page: https://plus.google.com/118099386834104087122/about?hl=en But there are no photos. The image seems to be coming from the website. Is there a way to stop Google from displaying this image or making them display a totally different image. Thanks, Chris XzfsnUy.png
Intermediate & Advanced SEO | | Mattcarter080 -
Google suddenly indexing and displaying URLs that haven't existed for years?
We recently noticed google is showing approx 23,000 indexed .jsp urls for our site. These are ancient pages that haven't existed in years and have long been 301 redirected to valid urls. I'm talking 6 years. Checking the serps the other day (and our current SEOMoz pro campaign), I see that a few of these urls are now replacing our correct ones in the serps for important, competitive phrases. What the heck is going on here? Is Google suddenly ignoring rewrite rules and redirects? Here's an example of the rewrite rules that we've used for 6+ years: RewriteRule ^(.*)/xref_interlux_antifoulingoutboards&keels.jsp$ $1/userportal/search_subCategory.do?categoryName=Bottom%20Paint&categoryId=35&refine=1&page=GRID [R=301] Now, this 'bottom paint' url has been incredibly stable in the serps for over a half decade. All of a sudden, a google search for 'bottom paint' (no quotes) brings up the jsp page at position 2-3. This is just one example of something very bizarre happening. Has anyone else had something similar happen lately? Thank You <colgroup><col width="64"></colgroup>
Intermediate & Advanced SEO | | jamestown
| RewriteRule ^(.*)/xref_interlux_antifoulingoutboards&keels.jsp$ $1/userportal/search_subCategory.do?categoryName=Bottom%20Paint&categoryId=35&refine=1&page=GRID [R=301] |0 -
Google SERPs do not display "cached"
When I am signed in with Google and searching sites, the snippets do not display the "cached" link. Not good since I am trying to see when a particular page was crawled. If I login to another server that I never use to browse and search from there the "cache" link does show up. Assumption: google knows who I am on my machine and is "helping" me.......but is there an easy way to turn this help off?
Intermediate & Advanced SEO | | Eyauuk0