Keyword ranking in google but not in MOZ
-
Good day,
When I type my keyword in google, the website related to this keyword appears on page 1 (7th link from the top).
However in Moz report, the keyword position is #13. I don't understand why.
Can someone explain the reason?
Thank you,
-
Personalized results would be my guess, too. Moz Analytics defaults to national rankings, so it won't take things like your location and search history into account.
-
When you check manually there is chance to use personalized results. Example - let mine site ranking for "web designer tips" on 10th position. I start searching and clicking and i can get on 1st position within some time. Because Google knows that i'm looking for "web designer tips" and i often click on this site. That's why this site will be boosted for mine results. But this doesn't mean that other users will get same. That's why on search console they return "average position".
There are few ways to escape "personalization". First (and free!) is to use browser "private tab" where you can see non-personalized and anonymous results. Second is Moz. There are also many "keyword trackers" - SemRush, Advanced Web Ranking, Serp.watch, etc. But most important is SearchConsole. Because SC is only way to extract valid data from Google about your site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When setting up a new campaign for a client should I add keywords
I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?
Getting Started | | thepeterlunt0 -
Does MOZ pick up every issue in one crawl?
Hi, Does MOZ pick up every error/warning in one crawl? Or does it take numerous crawls? Many thanks Lee
Getting Started | | lbagley0 -
So the page-grader is giving my site an A, but it is ranking below some websites that the grader gives an F to. What is the point of the page grader?
Basically, I am new to this..very new. In fact, my field was neuroscience, and now I work in marketing.. I just started using seomoz, and for one website that I build. I followed all of the guidelines moz has to offer. On the grade section, I got an for a specific keyword. However, when I rate my site for that keyword, it does not even rank in the top 50. The keyword is even in the domain! Also, some sites that rank in the top 25 have an F rating for the same keyword. Why do they rank higher?
Getting Started | | Meier0 -
Is there a way MOZ can help me get HQ links?
I'm new to MOZ, I'm on the niche sites building. Is there an easy way to find HQ pages to post to with MOZ? Like it's with Market samurai.
Getting Started | | bishop230 -
Is the Moz Rank Tracker Broken?
Hi, I've waited a few days for data to appear in the account but all of the keywords show 'not in top 50'. When I know this isn't the case since I can see half of them myself either on page one or two (yes I have cleared cache / history and have tried an incognito window to see the results for myself; I have even tried another PC. Also I'm really not keen on the new layout of the pro account, everything is so much smaller event the text. Personally I think it doesn't look half as clean and simple as it used to. Another thing, the link analysis tab isn't showing all of my links - it's only showing 2! Which is way off, even when I check with Open Site Explorer there are a lot more than that. Thanks Ricky
Getting Started | | Thirsty-Media0 -
Keyword Research and Tracking Tips?
Keyword research is elusive thing. Sort of like Bigfoot. Well… not really. Rand actually does an excellent job explaining how to get started in his Moz Academy lesson on Keyword Research. Check that link out! I want to get the same type of conversation started on Q&A. I'll let everyone know how I’ve learned to do KW research. Please let me know how you do it!!!!! The first thing you’ll want to do is create a list of keywords you feel like your brand should target. I would start with what you offer, your brand, and how you want people to find you. Brand – Obviously you want to rank for your brand. First thing you want to do is see how people are searching for you brand. Use Ubersuggest for this. This tool will give a huge list of ways Google is suggesting results to people. Take that list and look at one’s that relate to your service, product, or content and save them in a spreadsheet. This will let you start tackling longer tail keywords before you focus in on your exact brand. What do you offer? – Think to yourself; how would I find my own service? Let’s say you sell air conditioners. You should check out Wordtracker to get a sense of how many people are searching for “air conditioners.” Then look at the other suggestions Wordtracker gives. These suggestions are usually terms that you want to invest some research into, because people are actually searching for them. A lot of people don’t focus their efforts… They end up using a wide net, which is fine, it’s just hard to measure success and build good quality content around too many terms. Alright! Let’s say you have list ready to go. It’s time to do some competitive research. I’d start with the Keyword Difficulty tool section of Moz Analytics. If you’re new to keyword research you want to try a longer-tail keyword. Something like “air conditioners on sale” instead of just “air conditioners.” When you put a term in the Keyword Difficulty tool you’ll see the top ten people ranking for this term. These are based on Domain Authority and Page Authority. This is great way to size up the competition based on how strong their link profile is! Don’t stop there. If you see some lower authority scores in the top ten, then I’d consider it low hanging fruit. Run a full report now. There’s going to be a lot of information here, but I’d like to focus your attention to the On-page stuff. Check that data out. Look to see how well pages in the top ten are optimized(do they have A, B, C, D, or F grades?). If they’re mostly floating around the B and C grade range; try to optimize an existing page you want to rank for the term or create some new content.On-page in full report When you have a page built drop it in our standalone On-page optimization tool to get a guide on how should use your keyword. You can also use Moz Analytics’ On-page tool to track these grades in combination with your rankings data. Just keep tracking it here! How do you go about KW research and tracking? Let me know if you have any feedback on this process and please detail your own if you have time. I’d love to here what ya’ got. 61iB2ag.jpg
Getting Started | | Nick_Sayers3
