Steps to Improve Page Rank and Domain Authority
-
Hi
If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority?Thanks.
-
Hi Matt
It's ok Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.
Thanks a lot.
-
Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.
No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.
-
Hi Matt
Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?
Thanks for your contribution to the discussion.
-
Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.
-
It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:
"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."
Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.
Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.
Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.
-
I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.
Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.
I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.
Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.
I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.
Seems less is more.
-
Hi Gaston
I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.
No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.
Thanks for the tips much appreciated.
-
I've never intentes to offend you. Sorry if that case.
I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.
On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.
Sorry again if it misunderstood my intentions.
-
Thanks Gaston
I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.
Thanks for your input respectfully.
-
Hi,
It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value, linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.
https://mza.seotoolninja.com/beginners-guide-to-seo
Hope it helps.
GR
-
Hi and thanks for your message.
I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time. Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.
Thanks a lot.
-
Hello mate.Unfortunately the results are long term. It's slow requires patience. I will enumerate most important to least improve the page range and the range domain.
-Very important, increasingly valued, create good content. Relevant content and authority, without copying.
-Create A strategy of link building. There are many ways to get links. Better to have fewer links from pages with high DA many links from pages with low DA.
-Strategy Content marketing for your product arrives to the greatest number of people. social networks, Facebook, google plus.
-Try to create a good internal link structure. No more than 100 internal links per page.
-Loading speed of the web if it is too slow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More than 450 Pages Created by a hacker
Hi Moz Community, I am in charge of the Spanish SEO for an international company, related to security. A couple of months ago, I realized that my Spanish/keywords/post all vanished from Google, Yahoo, Bing and Duckduckgo. Then I noticed that somebody in command of the main website used a disavow all! I was in shock, as all of you can imagine. Knowing that all the inbound links were spam score under 4, highly relevant and so. Later on, I was informed that the website was hacked and somebody took that action. Of course, it did not solved the issue. I continue researching and found those pages - "Online%20Games%20-%20Should%20Parents%20Worry%20Or%20Celebrate%3F" - all of them like this one. I informed the owner of the website - he is not my client - my client is the Spanish Manager. They erased the pages, of course plus sent all those, to avoid the 404 responses, to the homepage with a 301. My heart stopped at that point! I asked them to send all those with a redirect 301 to a new hidden page with nofollow and noindex directives. We recover, my keywords/pages are in the first page again. Although the DA fell 7 points and no inbound links for now. I asked for the disavow file "to rewrite it", not received yet. Any better ideas? Encountered a similar issue? How did you solved it?
White Hat / Black Hat SEO | | Mª Verónica B.
Thanks in advance.0 -
Do you get penalized for Keyword Stuffing in different page URLs?
If i have a website that provides law services in varying towns and we have pages for each town with unique content on each page, can the page URLS look like the following: mysite.com/miami-family-law-attorney mysite.com/tampa-family-law-attorney mysite.com/orlando-family-law-attorney Does this get penalized when being indexed?
White Hat / Black Hat SEO | | Armen-SEO0 -
One page sites
HI Guys, I need help with a one page site What is the best method to getting the lower pages indexed? Linking back to the site(Deeplinking) is looking impossible. Will this hurt my SEO? Are there any other tips on one page websites that you can recommend?
White Hat / Black Hat SEO | | Johnny_AppleSeed0 -
Site Search external hosted pages - Penguin
Hi All, On the site www.myworkwear.co.uk we have a an externally hosted site search that also creates separately hosted pages of popular searches which rank in Google and create traffic. An example of this is listed below: Google Search: blue work trousers (appears on front page of Google) Site Champion Page: http://workwear.myworkwear.co.uk/workwear/Navy%20Blue%20Work%20Trousers Nearest Category page: http://www.myworkwear.co.uk/category/Mens-Work-Trousers-936.htm Could this be a penalisation or duplication factor? Could these be interpreted as a dodgy link factor? Thanks in advance for your help. Kind Regards, Andy Southall
White Hat / Black Hat SEO | | MarzVentures0 -
Local Doorway Pages
Based on what I've read, setting up localized landing pages ie: /web-design-atlanta, web-design-nyc, /web-design-chicago, etc especially with duplicate content is a big no-no. Remarkably, 2 of our competitors are doing it, (they are just swapping out the locations), and it's working. They don't even have office addresses or local phone numbers listed. They are on the first page for multiple location based searches ("web design nyc", "web design atlanta", etc.). I thought Google penalized for this, or at least didn't index the content. What gives? Am I misinterpreting Google's AUP? Can I report them? If it's legal, we should be doing it as well.
White Hat / Black Hat SEO | | CsmBill0 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0 -
Google authorship and multiple sites with multiple authors
Hi guys :). I am asking your help - basically I would like to know what would be the best way to set all of this up. Basically I have two main (e-commerce) sites, and a few other big web properties. What I would like to know is if it is ok to link the main sites to my real G+ account, and use alias G+ accounts for other web properties, or is that a kind of spamming? The thing is that I use a G+ account for those e-commerce sites, and would not necessarily want the other web properties to be linked to the same G+ account, as they are not really related. I do hope I was clear. Any insight would be appreciated. Thanks.
White Hat / Black Hat SEO | | sumare0 -
My website disapeared from google rankings, please help?
Our website url is http://www.phoria.com Around January 16th we disappeared from google for the keyword 'kratom' We were on page 3 for the longest time. We have no critical messages in webmaster tools however I did notice most of our links seem to be website directory links.We still rank for a couple terms like buy kratom on page 6.I think a google update occurred around this time so I've read however if we had a variety of links that went against google guidelines wouldn't we have received a message stating so in Webmaster Tools?This month has been very confusing to say the least. Any help would be appreciated.
White Hat / Black Hat SEO | | gregdotcom0