Website Refresh - Lost Rankings
-
Hi, we refreshed our website a few weeks ago, with a new design.
The structure has changed and pages do have new URLs.
But the content, meta titles, etc have stayed the same and I have put 301 redirects in for all of the new pages (using the redirection plugin in word press).
I have found that pages which ranked in the top 3 in the past are now nowhere.
The page authority also shows as 1 for all of the pages.
Is there something we should do to get the rankings and page authority back?
Many Thanks
-
Did you ask Google to crawl and index your new URLs? You can do it from Google Webmaster Tools. Small thing, but it could help speed up the process.
-
Thanks for your reply, so it may be that it takes a while for Google and the Moz crawls to pickup.
We also added in some new web pages, as we have some new areas of services we provide.
How long will it take for those pages to start to rank better when searched for specifically?
A competitor has a similar page and is optimized like ours in the same way. Their page authority is 14 and ours is 1.
How long does it take to get from 1 to 14? is it weeks, months or years?
Many Thanks!
-
HI Daniel,
In theory 301 redirecting should pass the link juice directly to your new URL, but if the URL has never been indexed by Google, those 301's may take a period of time to get indexed and reflect. This is really a subject matter, I have heard 301's and site redirects working very quickly (like same day), and other times it has been a couple months. I "feel" like this has a lot to do with the sites original traffic and Google crawl rate. For example when SEOMoz became Moz, they were re-ranking relatively quickly. While sites I have worked on have in fact take several weeks to return to the SERPs.
What that really means is it can take awhile for Google to re-evaluate your new URL's, likely on their next index pass of your site.
It is also very important to note that just because your "old url" ranked in the top 3 does not mean the new URL will rank in the top 3. Google will re-evaluate the new url and place it in the appropriate spot. It does of course consider the link juice that your old URL had, but that does not necessarily mean it will rank the same. There are a lot of factors that go into the way page ranks.
I hope this makes sense and helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help optimizing website for speed
Hello, My website is www.likechimp.com and is a University project. I need to optimise the website for speed as the bounce rate is fairly quick - I feel this could be due to how long it takes web site to load? Any tips in increasing internet speed. I am willing to higher someone if they feel they can help! Thanks, L
On-Page Optimization | | xlucax0 -
An apparent ranking mystery...
I built the site https://www.sylvaniachurch.com about 5 years ago, but the site has been live for more than a decade. Tyler has hundreds of churches and Sylvania Church currently site ranks second for most variations of "churches in tyler tx." Sylvania has a well-optimized homepage, several well-optimized subpages, a consistent sermon audio feed, and an increasingly used blog. In addition to what's on the site, there are a few other relevant sites that link to the Sylvania site and I have completed profiles on virtually every business listing site known to man. Here's the oddity. The website that ranks third and even displaces Sylvania for the second place spot from time to time (http://www.crosspointecc.com/) has only been a live URL for a few years, has no readable text on the homepage other than the nav menu, has very little content on the subpages, no blog that I can find, and fewer links from less authoritative sites. What's even odder to me is that Sylvania Church has the following numbers according to the MozBar: PA: 26 mR: 3.64 mT: 3.28 DA: 14 DmR: 3.27 DmT: 2.74 The numbers for CrossPointe: PA: 24 (2 less than Sylvania) mR: 4.68 (1.04 higher than Sylvania) mT: 5.30 (2.02 higher than Sylvania) DA: 13 (1 less than Sylvania) DmR: 2.98 (.28 less than Sylvania) DmT: 3.49 (.75 higher than Sylvania) The obvious question is, "Why does Moz like this site better than mine? What am I missing?" Thanks for any help you guys can give!
On-Page Optimization | | cbizzle0 -
Ranking problem.
Hello, Using Moz I can see that my ranks for my site ZenPlugs.com for keywords such as 'ear plugs' and 'molded ear plugs' and several other keywords aren't as high as other sites with similar DAs. I can't see why, am I missing something? Many thanks, Toby
On-Page Optimization | | T0BY0 -
My website ranking recently dropping - why?
Hi all, I am a photographer and do my own website and links etc. Website is: http://www.mckayphotography.com.au I have enjoyed good google rankings for my main keyword 'wedding photography sydney' for many years, and even recovered after taking a hit from the penguin (may 2012) update. But the last month has seen a steady drop from around 2nd - 4th down to now 10th. I have analyzed my site using all the moz tools and on most counts eg moz rank and moz trust I am ahead of my competitor sites....but still rank under them on google. So I would greatly appreciate on advice people could give on getting my ranking back up again! Thanks in advance Darryn
On-Page Optimization | | dmck0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
Why did our ranking go up, then drop down again?
Hello SEOMoz community. I work for a website that runs a collectibles news service and sells collectibles online. I recently renamed one of the pages from "Stock for Sale" to "Collectibles for Sale" anticipating this would help our ranking for the term "collectibles for sale". This changes the Title, URL and h1 to Collectible for Sale. A few days later we were up to 5th on Google UK for that keyword. But now after the weekend we've dropped off the face of the earth... Or at least somewhere low down in the rankings. I imagine there could be multiple reasons for this, but what are the most likely causes? There is not much text on the page, it contains an iFrame with image boxes that link to relevant collectibles categories. Website: www.paulfrasercollectibles.com
On-Page Optimization | | PaulFraserCollectibles0 -
How to Resolve Google Crawling Issues for My eCommerce Website?
I want to resolve Google crawling issues for my eCommerce website. My website is as follow. http://www.vistastores.com/ Google have crawled only 97 webpages from my website. My website is quite old. (~More than 6 months) But, Google have indexed only 97 webpages. I have created one campaign over SEOmoz tool and found some errors over there. So, I just assumed that due to it Google did not crawled my website. But, I have created one another campaign for my competitor website to know actual status and reason behind it. I found that, my competitor website have more error compare to me but, Google have crawled maximum pages compare to me. So, What is reason behind it? How can I improve my crawling rate and index maximum webpages to Google? [6133009604_af85d29730_b.jpg](img src=) 6133009604_af85d29730_b.jpg 6133009604_af85d29730_b.jpg 6139706697_4e252fdb82_b.jpg
On-Page Optimization | | CommercePundit0 -
Keyword Ranking Issue..
Hello Guys, I have a small doubt in top ten rankings, i worked for one keyword "Domain Sales" in which my website was ranking in 5th position, but suddently i saw my website no rank in top 100 for the same keyword. Not able to track the what is the problem? Any help..
On-Page Optimization | | itajooba0