Weird: Local Landing Page Not Showing In "City + Brand" Search Query
-
Hi Mozzers,
I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something.
Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map.
Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page.
This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed.
For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD"
Any help is much appreciated!
Thanks!
Tim
-
Hey Thomas,
By a happy coincidence, I just happened to write a blog post on this here recently:
https://mza.seotoolninja.com/blog/overcoming-your-fear-of-local-landing-pages
Hope it gives you some new ideas!
-
Thanks for all of your insight! The company rebranded from Bill's in 2014, so we're in the process of cleaning up the citations. It does take a lot of time for 6 locations!
One question regarding the content on the landing pages... what else would you recommend adding? I already have 300+ word body copy, hours, directions, map, photos, store manager, etc.
Thanks again!
-
Hey Thomas!
-
Perfectly fine that they kept the number as long as you are working on getting every possible old citation cleaned up to reflect the new address/new number. Moz Local will help with this, but you may need to do some manual work as well. Good to know that no locations are sharing phone numbers. That can be a disaster!
-
Regarding duplicate content, you might want to check out this post, https://mza.seotoolninja.com/blog/how-to-defeat-duplicate-content-next-level but if you've only got 6 locations, I would honestly recommend also doing a manual read-through of each of the 6 landing pages to be sure they are actually unique and helpful (i.e. not just swapping out city names or making a minimum effort in some way).
-
Good idea to make the Locations its own link in the menu. That could help!
-
Getting duplicates like these resolved is going to be very important: https://mza.seotoolninja.com/local/details/JTI1NUIlMjUyMk5leHQlMjUyMERheSUyNTIwRmxvb3JzJTI1MjIlMjUyQyUyNTIyMjEwNDUlMjUyMiUyNTJDJTI1MjJOZXh0JTI1MjBEYXklMjUyMEZsb29ycyUyNTIyJTI1MkMlMjUyMjY1MDUlMjUyMERvYmJpbiUyNTIwUm9hZCUyNTIyJTI1MkMlMjUyMjIxMDQ1JTI1MjIlMjUyQyUyNTIyNDEwNzQ0ODk1MCUyNTIyJTI1NUQ=
The shared phone number between your business and a business called Bill's Carpet Fair is concerning. I don't know if this stems from re-branding or something else, but this would be worth doing a full citation audit for to be sure Google is convinced that your business ... and not Bill's ... is located at that phone number.
-
On these pages, I recommend that you put the business name with the rest of the NAP. Right now, it looks like the name of this business is Columbia, MD Flooring Showroom and you have the address separate below with no name.
-
You might also want to consider putting the 6 locations in the footer.
-
Finally, the content on the landing pages is a decent start, but there's room for improvement, and if you want to convince Google that a landing page is more worthy of top billing than a homepage, assessing and improving the content could be an important step!
-
-
Thanks for checking in, Miriam,
-
So, what is interesting here is this store moved locations in 2014, but kept the same phone number. I've been using Moz Local to help clean this up. Other than that, absolutely not sharing numbers.
-
Yes, it's all unique as far as I'm concerned. Is there a good way to check this?
-
This is something I've heard a few times. We will be adding a Locations link to the top of the page (third nav where Specials live now). It's currently accessible via Ways To Show > In Store
Thanks!
-
-
Hi Thomas!
I see what you mean regarding the homepage rather than the landing page coming up, though the knowledge panel to the right is correct for this location. 3 Quick Questions:
-
Are you sharing phone numbers between any of the locations
-
Is the text on all of your landing pages unique, or is any of it duplicate text?
-
I am not finding an obvious option in your menu to see all of your locations on the website. Something like 'Cities We Serve' in the top menu. What's going on with that?
-
-
There's a lot that could be going on here. How are the citations for each of the locations? Also have you configured the local schema on each local landing page? I wrote an article here on Moz a while back that I think might be helpful:
-
Hi Tim,
I'm seeing much stronger results for my searches on this end. With a query of "columbia next day floors" I have the correct in the 4th organic position. With a query of "columbia md flooring showroom" I'm seeing that same page in position 8.
I will say that this location appears to have tougher competition than the others. Reviews on your Google Local page will help close the gap. Also, it is possible to get the site-wide footer location text linked?
Happy Optimizing!
Lindsay -
However, when I put 'next day floors' in Moz's local search I see you may have some duplicates. Google could be choosing what they perceive is the best instance of the query in some searches and you may be seeing that listing being pushed further down in the SERPs.
-
When I ran a similar query the Columbia, MD location shows up on the first page. It is the Dobbin rd location.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving Local Pack results across other services
A company I work for ranks well in the Local Pack under its primary service offering i.e. "primary service Bristol". And also under some other services it offers. However, under other services that are offered, it doesn't show in the local pack despite ranking No 1 in the natural SERPS for the target phrase "example service Bristol". We have pages covering all main services in the main site navigation bar. Is this just the way it is or can something be done to resolve this? Does the detail in the third-party citations have a significant impact? What about the content of the reviews? I note that we are doing better under the services mentioned within the reviews. Should I add additional categories and emulating those used by the competition under the search terms? Or am I missing something else?
Local Website Optimization | | GrouchyKids0 -
Local SEO: thoughts on driving users to a homepage or to a local landing page?
I work with a client who is about to launch a local landing page for one of their locations. They're worried that the new local landing page will cannibalize some of the keyword rankings for the homepage. Any advice on how to have a local presence but still drive people to the more valuable homepage?
Local Website Optimization | | jrridley0 -
I can't get my page to rank. What am I doing wrong?
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers." Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39. Our primary category in Google is building restoration & preservation. But we have divisions in our company: Roofing Concrete Ornamental metals I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page. My hope is that you can help me because I'm really discouraged. Thanks in advance.
Local Website Optimization | | Jason_Taylor0 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Can you recommend any widgets or additions for a local landing page?
Our company has locations in several different cities, and we're in the process of creating landing pages for each city that feature relevant information. We use Drupal, fwiw. In the past, we've talked about trying to include a local weather widget, a news widget, or something similar as a way to help improve our local rankings for each area. Have you used anything like that? What did you find to be effective? Can you recommend anything similar? Thanks!
Local Website Optimization | | ScottImageWorks0 -
Local cTLD site not showing up in local SERP
I have 1 website with 2 cTLD. 1 is with .be another .nl. Both are in Dutch and pretty much with the same content but a different cTLD. The problem I have is that the .nl website is showing up in my serp on google.be. So I'm not seeing any keyword rankings for the .be website. I want to be able to see only .nl website serp for google.nl and .be serp on google.be I've already set up hreflang tags since 2-3 weeks and search console confirmed that it's been implemented correctly. I've alsy fetched the site and requested a re-index of the website. Is there anything else I can do? Or how long do I have to wait till Google will update the serp?
Local Website Optimization | | Jacobe0 -
Local SEO for National Brands
Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John
Local Website Optimization | | NAHL-14300 -
Where does analytics pull information from for general keyphrases that do not list a city? Ex: Restaurants, Playgrounds, Librarys
I have heard that when doing a general search, the search engine will pull the results based on IP address. But what if that information is not available? Where does analytics pull that keyword information if there is no location associated with the keyphrase?
Local Website Optimization | | seomozinator0