Company sells home appliances and commercial appliances. What is the best way to differentiate the two on our site for the best user experience/SEO?
-
Should we structure it starting at the homepage with the user selecting for home or for business, that way they have to make a selection before moving further OR should we somehow differentiate in the navigation using the top menu tabs, dropdowns, etc?
-
Hey Dustin!
You might actually look right here on Moz for inspiration. Check out how our main Product page is divided up to feature the two separate major products we offer:
https://mza.seotoolninja.com/products
You could do something like this right on the homepage of your website, as well as having it within the top nav.
-
I would give my users the option of selecting residential or commercial in a prominent position on the home page AND in the main navigation (under a Products menu item).
That will offer a good user experience and provide clarity regardless of which page they enter the site.
It will also make good sense for SEO as you're catering to two different markets and can address them as such from and SEO point of view.
-
The better option is to differentiate the two with a drop down menu.
- This way users can always navigate between the two without going back to the homepage.
- It's a recognisable approach and creates an easier user experience
- It creates an easier URL structure
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IYO, What is the Best Language to Build a Site With and Why? Thanks Catherine Corn
IYO, What is the Best Language to Build a Site With and Why? Thanks Catherine Corn
Local Website Optimization | | CatherineCorn10 -
Discourage search engines from indexing this site AFTER a site launch
Hi, I have unticked "Discourage search engines from indexing this site" a few months before the initial release of my website. I don't want to be found by search engines until the official release (still a few months left). Do you think that ticking this box again will harm the website's long-term ranking or have any repercussion on the website? Do you have any additional advice to avoid being temporarily ranked until the official release which won't harm the website in SERPs? Thanks for your answers.
Local Website Optimization | | Juvo0 -
International Sites
Hi Guys Just wanting to get some feedback on best practices for international website. The main website is a .co.uk there looking to target France & Belgium. The web hosting is UK based. Do we replicate the UK site and translate to local language but use a .fr domain and have 3 versions of the websites on 3 separate domains? or do just use the co.uk with french & Belgium translation have pages related to those countries? Any assistance will be appreciated
Local Website Optimization | | Cocoonfxmedia0 -
Site Not Rankings After a Few Months
I have a client site that I am beating my head against the wall for right now. Three months into a 100% white hat campaign, we can't get him ranking in the top 150. Here's the cliffsnotes: Built a new wordpress website All on page SEO has been done and score an A+ for his primary kws Robots.txt is setup correctly .htaccess is setup correctly new domain multiple 95 DA, 50 PA links from reputable, national sites. Yext Local listings SSL, CDN, Speed optimized Has 19 pages indexed by Google Posting one blog a week for him Granted his primary keyword is a hyper competitive kw, but still, I've been doing this for 8 years and never seen a guy be stuck on the 16th page for so long for the sort of links we are building him. I'm genuinely stumped here and could use some help.
Local Website Optimization | | BrianJGomez0 -
Using IP Detection to Filter Directory Listings without Killing Your SEO?
I have a client who maintains a directory of surgeons across the United States (approx. 2,000 members at present), and wishes to use IP detection to dynamically filter their surgeon directory to a sub-set that is relevant to the geography of the visitor. At the same time, however, we want the pages in the surgeon directory to rank nationally for terms like "[insert specialty] surgeons". Any tips/best practices for implementing an IP detection solution without shooting yourself in the foot from an SEO perspective? Is it even possible? Thanks! Jeremy
Local Website Optimization | | Jeremy_Lopatin0 -
Moving from html to wordpress site - 301's
Hello, I recently took control of my website from a web designer. I have been reading as much as I can regards SEO etc to make long term improvements to my site. The site was a basic 4 page website for a local cleaning company. Consisting of a homepage, services page, testimonial and contact page. The site performed reasonably given it's lack of detail or SEO but probably only because the level of competition isn't great. I am in the process of rebuilding the site in wordpress and with SEO in mind I intend to have more than 1 page regards services. I have 301'd my services.html page to my number 1 keyword term to gain any little link juice that is available. Now to my questions... Should I be doing this with the other pages? Is it worth 301'ing my contact us page? Is there anything to be gained by doing so? Again should I 301 the index.html to the new homepage? Been reading about this and the issues relating to loops etc but cannot find a definite answer regards the need? Last scenario - lets say my testimonials.html page has some link juice would it be beneficial to 301 that to 1 of my new service pages to give that a kick start as opposed to making a less important page like another testimonials page more powerful? Hope this makes sense, I am a beginner just thinking out loud. Thanks
Local Website Optimization | | sfrediktru80 -
Best Practice for Inserting Keywords into Title Tag?
Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things. I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below: Option A) London Luxury Apartments | Luxury London Apartments | Brand Name Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name Any other option not displayed above that you have extensively tested and know it works. Have in mind the following : I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order. The above is just an example in order to best illustrate what I wish to talk about. Round one... Begin!!
Local Website Optimization | | Nic890 -
If I mention a client in a blogpost about SEO, do I have to use a rel= no follow link?
I do SEO and webstuff (obviously, that's why I'm here). I want to write a blog post congratulating my client for getting to #1 in the local listings for a search for "plumber". When I include my link to my client's site, should it be rel=no follow? Could they be penalized if I don't? Thanks,
Local Website Optimization | | aj613
Adam0