SEO Audit for a National Section of a Global Website
-
Hello Moz Community,
Very recently I've started working with a national branch of a global company. The way they have their website set up is that you must pick one of the National branches from the main home page. From there, you'll get content related to that country (I'm in a Canada, so naturally, I'm working on the Canadian side).
The question I have is more from a URL structure. Because I can only make any influence for the national side, would it make sense to put it on its own subdomain or is this older SEO thinking?
Example:
Currently: reallylongdomain.com/global/ca/pages/page-title.aspx
Recommended: canada.reallylongdomain.com/page-titleThanks,
Dan -
Thanks Eric!
That's what I thought but I wanted to double-check with the community.
-
Whenever you use a subdomain, it's pretty much seen as a separate site. So, while the main domain's Domain Authority will help the subdomain a bit, it's going to be more "powerful" if that content is in a folder or directory on the main domain.
Also, if the content is currently in a directory on the domain currently (rather than being on a subdomain), I would generally not move it to a subdomain.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you report SEO audit findings?
Hello, Mozzers! I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else. If you have a favourite audit template, I'd love to see it. A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it. What do you report to your audit customers? Thanks for sharing your auditing wisdom!
Intermediate & Advanced SEO | | AndyKubrin0 -
Does product environment have impact on main website's SEO
We have two environments - product, where login is necessary and where the customers are working. We also have there our help desk, Q&A and knowledge base. Pretty sophisticated page regarding information on a specific topic. We also have our main page where we promote our products, company and events, etc. Main page is www.example.com, where product environment is login.example.com . Does this product environment have an impact on my main page's SEO?
Intermediate & Advanced SEO | | NeringaA0 -
SEO- Manufacturer v Distributor
In respect to a safety clothing manufacturer manage SEO on behalf of, I've noticed that product distributors own 85% of the page 1 SERPs leaving product manufacturers such as my client largely under represented for the vast majority of search queries such as 'safety boots'. Love to hear your opinion on why this is and how I can combat it? TIA!
Intermediate & Advanced SEO | | resolved0 -
My website is ranking well on most of keywords. How do I find more keywords in order to drive more traffic to my website?
I have a website which is ranking well on some good keywords ie generic and long tail. It is also ranking for some really competitive keywords. and now getting constant traffic. I want to increase organic traffic to my website. What are the best possible ways to do this? How to research more keywords and how to identify that they will really work? Please help, I am confused.
Intermediate & Advanced SEO | | rishi.ast0 -
My website has disapeared from all google queries except the ones that contains it´s own website name
Hi, My website URL is: www.nixiweb.com Before June of 2013 my website was always shown at first or second place at google when searching for "hosting gratis". After June of 2013 my website has disappeared from all searches, it only appears when I search for the site name, eg: "nixiweb" or “www.nixiweb.com” At webmaster tools, the search queries table only shows queries related to my website name (eg: "nixiweb" or “xixiweb”), and none related to any other keyword. Can anybody help me understanding which is the problem with my site? Thanks
Intermediate & Advanced SEO | | nixiweb0 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0 -
SEO Tools for Content Audit
Hi i'm looking for a tool which can do a full content audit for a site for instance - Find pages which: • Lack text content. • Finds pages with lengthy meta descriptions • Finds missing H1 tags or multiple H1 tags . • Duplicate meta descriptions. • Find images with no alt text Are there any tools besides the ones on SEMOZ which can enable me to do a full content audit on factors like these. Or any SEO audit tools out there which you can recommend. Cheers, Mark
Intermediate & Advanced SEO | | monster990 -
Keyword density for a website
I wanna make landing pages for my web site .going to write 500 words article but how about keyword density .i wanna insert 4 keywords into that article.looking for expert advices .
Intermediate & Advanced SEO | | innofidelity0