Organic Traffic Decrease WOW and YOY sitewide
-
My site is experiencing a decrease in organic traffic WOW for the last two weeks and for the first time all year is showing a decrease compared to last year's traffic for the same weeks. At first I thought this was a seasonal pattern due to spring break (we are mostly b to b), but the dip has sustained for another week. The only changes made during this time period were a few on-page updates and some title tag updates to a specific group of pages. However, the decrease is sitewide including branded clicks and impressions. I haven't noticed any changes in rankings. Impressions and clicks are down per Search Console, but CTR and Avg Rank haven't changed. Is it possible that we've been penalized or hit by an algo shift? What's the best way to know for sure?
-
It might be that your updated title tag language is decreasing clicks through to your site - so you're still ranking the same, but not as many people are clicking. Since you're wanting to target a more qualified audience, this dip in traffic might not be a bad thing if you're seeing a higher conversion rate or more qualified leads. If you're running AdWords, it might be worth testing both versions of the language from your title tags in ads to see if that is impacting your click-through rate.
-
I checked traffic trends in Adwords and Google Trends, and there was some decrease around spring break, but it wasn't sustained and we didn't see a similar dip last year. Traffic is starting to come back, but still trailing last month significantly. We did add some language to our title tags that targets more of a niche/qualified audience on some of our pages. I haven't seen a decline in rankings or avg rank in GWT, but now I'm wondering if this is somehow related. Anyone have this type of experience before?
-
Hi cckapow!
Any update on this? Did you ever get to checking the AdWords traffic, as Robert suggested?
-
Based solely on how you have written this, it is hard to believe it is algo change or any type of penalty. If you are ranking in the same places and CTR is same, it would seem that overall traffic for those terms is down. I realize it is not yet a month but have you checked the terms in Adwords to see if traffic is off this month?
Best,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual Sitewide Links
Multilingual links in the footer section is being counted as backlink and we are getting tons of backlinks from all the 7 lingual websites. Is there a solution where we eliminate these links and still having the option to navigate to other lingual pages? vr24NAv
Technical SEO | | comfortclick0 -
Did I cause my 70% drop in organic traffic?
Held top 10 SERPS for brands over the past few years, did a site redesign on May 19th, site used to have a long left hand nav consisting of each brand I carried. Site redesign was an attempt to make it cleaner and more compact. Now the site has a top nav menu with categories based on garment type and the addition of a brand category, no fly out nav menu, these links just open the sub-category page. On the 10th I checked my SERPS and almost threw up, off the map, no where to be found at all. Would a site redesign take almost 2 months to reflect? Am I being penalized by Google(no notification in GWT). I'm lost and thinking of how to tell my landlord I'm not going to be able to pay rent in a couple weeks.
Technical SEO | | scrubcouture0 -
Could getting referral traffic from SEO moz damage your rankings?
Buon Giorno from OS grid reference SE404481 Having just read Googles https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487 disavow contnet something troubled me... Is it a possibility you could damage the page rank of a site if you add its url in these posts. Put another way if I added a url pointing to a specific site would googles radar detect the source as SEO and penalise the site in some way? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
High-Traffic but Low PageRank?
Hi all, I just did a site audit, and I noticed that some of my high-traffic pages have a PR 0. The other pages on the site have PR 4 or 5, and yet the PR 0 pages are among the highest-traffic landing pages we have. This simply does not make any sense to me. Any ideas? Thanks!
Technical SEO | | ClarityVentures0 -
Does Google News Inclusion Affect Organic Rankings?
Hello SEO Gurus, Here's a question I've been unable to find an answer for: if you manage to get a publishing website or blog included in the Google News aggregate, can it negatively affect organic search visibility? I've never read anything that explicitly says so, but I have both read and experienced how e-commerce sites often have difficulty in ranking high for both organic and shopping searches. It seems that Google balances out visibility between the two. Has anyone had any experience with a website or blog that managed to rank high for the same high-value keyword on both organic search and news search? Thanks in advance! Mike
Technical SEO | | RCNOnlineMarketing0 -
How do i Organize an XML Sitemap for Google Webmaster Tools?
OK, so i used am xlm sitemap generator tool, xml-sitemaps.com, for Google Webmaster Tools submission. The problem is that the priorities are all out of wack. How on earth do i organize it with 1000's of pages?? Should i be spending hours organizing it?
Technical SEO | | schmeetz0 -
I have mulitple domains that are both drawing traffic and that I should only have doing that. my question is how do I make one go away?
First off I am VERY new to his SEO stuff and If you guys could be so kind as to help. I was setting up my first campaign for my web site and when i entered it into the URL search it came back with having 2 web sites that it searched. Both are mine but one has the "www.website.com" and the other just has the "website.com" how can i fix this so i just have one? thanks in advance for your help
Technical SEO | | madabouthats0 -
Locate your Competitors Traffic Sources -SEO related sources - vs. other sources.
Is there a tool out there that will help you locate your competitors traffic sources? I would like to see how much of their traffic is coming from SEO related sources - vs. other sources. I know compete will do this - but they are ungodly expensive. Thanks!
Technical SEO | | DavidS-2820611