Yelp SEO in action
-
Please help me figure out how come E Appliance Repair Yelp page pops out every time I search Google for next keywords: Dacor repair Los Angeles, Miele repair Los Angeles, Sub Zero repair Los Angeles, and others like those? What direction do I need to move in to get close to those results? Any advise will be highly appreciated!
-
Sure, thank you!
-
Hey There!
Like others on this thread, I'm not seeing the same results you are for those search terms. Yelp is one of the top ranking directories for many brand and service searches, so having it rank highly is not unusual. It's possible for a Yelp result to outrank a website if the website isn't very strong. As for how to build up your own rankings, please check out our Local SEO checklist. Everything on that list will help you compete and, hopefully, begin to surpass weaker competitors. You'll want to audit both your own business and that of any competitors for a complete picture. Hope this helps!
-
I guess, geolocation plays a role? I am in the part of Los Angeles where they operate. So, they probably optimized their content this way somehow? I still can not understand why is that their Yelp page that shows up while entering the query, not the website?
-
Interestingly, I'm not seeing E Appliance Repair's Yelp listing in the results for any of those keywords. Is it possible you're seeing personalized results? Have you tried searching in an incognito window?
-
I think this company's Yelp page shows rating review stars in the organic search because it has really many positive reviews. Looks like they used black hat Yelp optimization though Yelp claims there is no way to do so. What I cannot understand is why E Appliance Repair Yelp page shows up every time I enter mentioned queries... I have another company that implemented successful SEO, http://www.ez-appliancerepair.com. They rank really high for the same keywords, but this is their website that has been heavily optimized. My website is http://www.ifixappliancesla.com, it doesn't perform well at the moment.
-
Hi there, are you asking why does this particular Yelp page shows rating review stars in the organic search results -- and how you can get your rating review stars to show for your Yelp page for these same queries, too -- or something else? In addition to clarifying your question, it would be great if you could share a few screenshots and/or URLs that show us how your Yelp page (and/or website) is performing for these same queries, compared with E Appliance Repair. Thanks!
Christy
-
i think they use schema mark ups
https://developers.google.com/structured-data/schema-org
just need to aply it into ur website
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question About Replying to Yelp Reviews and SEO
Hi guys, I was wondering if responding to negative yelp reviews would in turn boost yelps seo ranking for my business name. I'm trying to direct attention away from yelp being that we've had little success having real clients get through the review filter. We unfortunately have nasty competition that seems to be leaving fake negative reviews incessantly.
Local Listings | | Dsv2 -
Local SEO - 2 Locations
Hi SEO pros, If I'm undertaking SEO for a company which has a single website (no location specific pages) and 2 office locations I'm curious on a couple of points: 1. Obviously setting up 2 locations in GMB is a must, but in terms of citation building is it just a case of needing to input 2 citations into every directory (one for each address) 2. Link building - assuming this doesn't change much from when you're ranking for one location? 3. Schema markup - Do i need to create 2 x local business schema and input both into the headers? 4. On-page SEO - trying to rank for 2 locations I'm assuming is much more difficult as you can't optimise both location keywords throughout the site - does anyone know a way around this?
Local Listings | | Jack11661 -
Is SEO effect of NAP Inconsistency A Hoax?
Is the effect of NAP inconsistency on search rankings basically a myth to justify business citation management services? I've been doing SEO for over 10 years but only recently started doing local businesses. I have yet to find any sort of published study that clearly shows a significant ranking effect by correcting an inconsistent NAP on any business directory site other than Google and Bing Business Listings. In fact, the publishers of any such articles claiming NAP inconsistency has a significant negative SEO effect are almost always businesses or people that are charging for such services. Gee, could they be a little biased? Obviously if you have an incorrect address that is far from the actual address, correcting it will help your ranking (think 3-pack) in the area close to your business but that's not really the type of ranking effect I'm talking about here. I'm talking about a missing suite #, or an old address that is 1/2 block away from the new address but still the same phone number, or identical address but different phone (a toll free versus a local number). That kind of stuff. Of course you don't want to have an incorrect address or non-working phone number on places like Superpages, Yelp, Yellowpages, etc, but does anyone know of any place I can find good factual proof that having inconsistent NAPs on these sites has any significant effect on rankings? I'm sure some of the big SEO companies have the data to determine the effect. Or is this more of a "tin foil hat" / herd / OCD mentality on this subject that no one can prove (or disprove?)
Local Listings | | MrSem0 -
Citations, SEO and a skeptical client
What do you say to a client who recently purchased an online business and says 'I don't really care if the phone number or address on a directory is old or incorrect'?I've tried to explain the value from an SEO point of view, but he's not really buying it.Anyone encountered this skepticism before and if so, how did you handle it?
Local Listings | | muzzmoz0 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
SEO without a budget and Cheating Competitors
I have law clients in the atlanta ga area. I have worked with one client http://bestdefensega.com for the past 4 months trying to get him to the top. We blog 3 times a week, have manually built citations and legal directory profiles. My client doesn't have a large budget to purchase profiles on some of the larger legal directories like findlaw, lexus nexus etc.. With that said,
Local Listings | | underdogmike
Using Open Site Explorer I have discovered that his competition all have multiple business websites pointed back to their main websites.. So each law office has several really generic websites in addition to their main site. Other's appear to be receiving links from some type of link farm and really generic directory sites.
The domains of these guy's are older and more established. Where as, my client has a new practice and a new domain. How do I compete in the local market without a budget for the premium legal directories? So after 4 months my client appears in the local pack search results for only select keywords. Criminal defense attorney woodstock ga. His competition appears in the results for all variations, where my client only shows for this one term. How do I get me client in the local pack for all variations of Criminal Defense in my area? According to Moz, my site has a couple spam score issues and the explanations are not clear enough for me to make some types of changes.
**How do I make these changes to reduce the spam score? My site has more back links than Moz is reporting why?** All of the other sites that I manage perform well and my clients are realizing their ROI with relative ease. But criminal defense is a different beaat and it is starting to frustrate me. RAR! Thanks in advance!0 -
Ethics questions / discussion on SEO
Please forgive me if I'm asking too many questions. I'm new to MOZ and have a little bit of experience with SEO, but not that much at all. The question of the day pertains to using keywords that refer to another brand in order to bring search traffic to your site as well as compete on searches against your competitor. I'm certain this is not a unique case, however; it's early in the morning and my brain isn't working well enough to come up with a comparable example, so I will use my own situation. "Pop Warner" is a youth football brand. It's been around since 1929 and it's synonymous with youth football now. If someone is looking for a place to enroll their children, they will typically search for "%Town_Name%" + "Pop Warner" Pop Warner however; is not the only national governing body for youth football. The association (company) that I'm doing work for is an American Youth Football Program. Now, is it considered bad form, evil or whatever to optimize using a term such as "Pop Warner" on my site if I'm NOT affiliated with pop warner whatsoever? If the answer is yes, can you provide me with direction as to how this should be handled? If no...than I know how to handle it.
Local Listings | | UpperCapeSpartans0 -
Local SEO citations
Hello all 🙂 I've just started doing some local SEO citation stuff, using Whitespark. I'm wondering if it's a good idea to run different searches/listings for different keywords for the same business? For example, 'digital marketing manchester' and 'website design manchester' - or would you simply just do one keyphrase? All help appreciated!
Local Listings | | Seabrook
William0