Category pages
-
I am a very basic question on managing categories in WordPress. We have an Android website, and we cover news, rumors, tips and tricks about new devices. We have been creating categories for the new devices or at least for the popular ones which are launched every year, and link to them internally with the hope that it would improve the page authority and ranking.
For example, we have a category page for Moto X, another one for Moto X (2014) and one more for Moto X (2015).
One of the reasons for creating a category was to ensure that it is easier for readers to get information about a particular device rather than going to a category page that has information about all the models.
However, the problem with their strategy we're now realizing is that it means we have to build page authority for the new category page from scratch, which can take time.
So we are thinking of reusing the same category for multiple models. So reuse the Moto X category page for Moto X (2016).
However, we are not sure if it would be right approach as we would be linking to the same category page with different anchor texts. So while it would be good to reuse a page rather than rebuild the page authority from scratch, would we be diluting the authority for the main keyword by using it for different models.
I would love to hear your thoughts on how we should be handling categories and internal links in this case.
-
Yeah, I think we need to mess around with the template files to make it look better.
Btw, the website in question is AndroidBeat.com. I will look into the schema markups, though the structure of the site is quite flat, so not sure if breadcrumbs would be useful.
When your website has to depend on advertising for revenues, page speed is difficult to optimize. I keep getting told that the page load cannot be improved further because of the ads on the website. So it is important to strike the right balance. If you know someone who can help with improving page load times then please let me know. I am happy to get a second opinion.
Thanks again for the suggestions. Any thoughts on this point:
How about internally linking to the same page with multiple anchor text. Wouldn't we end up confusing the bots. We have seen category pages doing well in some cases. So wouldn't this approach affect the ranking for such category pages that are doing well.
-
Thanks Martijn for the suggestions. We are going to try roll it out as soon as possible.
-
Implement AMP if the website has a blog.
Refer to https://www.ampproject.org/ for more information. Martijn is right though AMP took me 2 full days to implement from a cold start on one site. However using the wordpress plug in less than an hour for the second. So need to review in order of priority.On schema the easiest thing to implement would be breadcrumbs on each page. Schema is especially useful for websites with a blog, events, recipes or other dynamic content.
Again I hate to overreach with suggestions when I am not 100% familiar with a site and understand objectives and priorities. 95% of the time I end up starting with page loading speed... it has such a massive impact on every kpi if it is not optimized. tools.pingdom.com - so if page loading speed is on the agenda that is where I nearly always start.
Hope that assists.
-
AMP can be a lot of work when you really want to make sure that the pages look good and support everything that is related to the set-up itself. I recommend using the AMP Plugin that is available for WordPress and creating your own template files to support them afterwards so you can tweak whatever you want.
-
Thanks Clayton for the suggestions and the quick response. Rand's WBF was the one that got me to rethink our current approach. We have also realized that it is not helping with the rankings either. But had a few questions.
How about internally linking to the same page with multiple anchor text. Wouldn't we end up confusing the bots. We have seen category pages doing well in some cases. So wouldn't this approach affect the ranking for such category pages that are doing well.
Can you also point me to a resource for Schema markups?
We are also not able to get a good look and feel for AMP optimized pages. Any recommendations would be welcome.
-
The latter approach you have identified is the approach to adopt. The first approach is old school seo ie 1 keyword query = 1 page. This is no longer recommended. See Rand's WBF on the topic. https://mza.seotoolninja.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday
Schema markups and if on a news post use AMP.
All the best hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
Splitting down pages
Hello everyone, I have a page on my directory for example:
Intermediate & Advanced SEO | | SamBayPublishing
https://ose.directory/topics/breathing-apparatus The title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and Manufacturers On webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better: https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers) Two Questions: Would this be more beneficial from an SEO perspective? Would google penalise me for doing this, if so is there a way to do it properly. PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.0 -
Website Does not index in any page?
I created a website www.astrologersktantrik.com 4 days ago and fetch it with google but still my website does not index on google as the keywords I use is with low competition but still my website does not appear on any keywords?
Intermediate & Advanced SEO | | ramansaab0 -
Links from non-indexed pages
Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?
Intermediate & Advanced SEO | | maxweb0 -
First Link on Page Still Only Link on Page?
Bruce Clay and others did some research and found that the first link on the page is the most important and what is accredited as the link. Any other links on the page mean nothing. Is this still true? And in that case, on an ecommerce site with category links in the top navigation (which is high on the code), is it not useful to link to categories in the content of the page? Because the category is already linked to on that page. Thank you, Tyler
Intermediate & Advanced SEO | | tylerfraser0 -
I have removed over 2000+ pages but Google still says i have 3000+ pages indexed
Good Afternoon, I run a office equipment website called top4office.co.uk. My predecessor decided that he would make an exact copy of the content on our existing site top4office.com and place it on the top4office.co.uk domain which included over 2k of thin pages. Since coming in i have hired a copywriter who has rewritten all the important content and I have removed over 2k pages of thin pages. I have set up 301's and blocked the thin pages using robots.txt and then used Google's removal tool to remove the pages from the index which was successfully done. But, although they were removed and can now longer be found in Google, when i use site:top4office.co.uk i still have over 3k of indexed pages (Originally i had 3700). Does anyone have any ideas why this is happening and more importantly how i can fix it? Our ranking on this site is woeful in comparison to what it was in 2011. I have a deadline and was wondering how quickly, in your opinion, do you think all these changes will impact my SERPs rankings? Look forward to your responses!
Intermediate & Advanced SEO | | apogeecorp0 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
Bridge page problem
Hello I run this website, http://www.bestillkredittkort.no (Norwegian website) I'm working all i can to make it rank, so i wanted to test adwords to see how good the page converted.
Intermediate & Advanced SEO | | katal
.
Problem is my page got labeled bridge page. I have read the Google guideline for fixing bridge page and tried to fix what they suggest to make them accept the page, but its not working. I might think there's a underlying problem here, but im not sure how to fix it. I've even seen People from the same niche running adwords campaign with less content on the target page. Last time i tried to recheck if my site would get approved. I ran over the quality score tab. And when it was in pending it showed 10/10 in every aspect. was that just a sample ? I'm realy confused on this one. And im afraid it might be a problem witht the page that can destroy my seo efforts. Anyone have any suggestion or feedback on this one?0