Adwords Confusion - Where are these clicks coming from?
-
Ok, I posted two images showing that my Google Adwords search settings are to receive clicks only from google's search engine, as we are doing testing on keyword behavior with a few specific keywords.
The second image will show that we have somehow 7 total search clicks, but not for any of our specific keywords.
I'm confused. . . and hungry. . . I'm 'confungry'.
jk any thoughts are welcomed.
-
Thanks for all the help everyone! It appears that those supposed 'phantom clicks' are a result of our product listings being added to the campaigns, and those don't get tracked as individual keyword clicks. Here is the exact response I got back from Google for future reference:
"Having reviewed your account, we can see that you have successfully setup
product listing ads for your campaigns. So, the missing clicks are from
the product listing ads. Please note that the keywords do not record any
clicks for product listing ads.Instead, to view the statistics of the product listing ads, please select
desired campaign and click on 'Auto Targets' tab found beside Ad
Extensions in the central menu bar. This will give you performance
statistics for your product ads." -
Just another thought, have you tried seeing what your search term report tells you in Adwords as this might show you search terms that have clicks against them that are not showing on the main overiew panel.
Go to the Dimensions tab and change the view to Search Terms and drag that out to Excel.
The other possiblity is that Google has just gone crazy....... had to happen some time
-
We get that sometimes also -it shows up as "other keywords" i just go into analytics and find them that way.
-
Yeah, it could be. Thanks for the response. We are now up to 32 phantom clicks for a total cost of $26
-
This test campaign is for all states outside of the one we reside in, so we have not attached this specific campaign to our places account.
-
Also another possibility is that they have been free clicks. I think I have seen this mentioned somewhere in adwords reports, I think it has something to do with when linking your google places account with your campaign - have you done this?
-
I find that sometimes there can be a lag in how things are reported in Adwords. So, perhaps by tomorrow you will see the data as to where those clicks came from?
-
Thanks Mark, good thoughts. However, I haven't made any changes to the keywords, match types or the ads of this campaign. I did edit the campaign settings late last night, which if tracked by East coast time, it may have been search results from Google's search network maybe, but I still think the keywords would have been identified regarding which ones brought in the clicks.
The clicks are now up to 9 clicks, but still no credited clicks to the keyword phrases. However, I don't know how new this is, but I just noticed that the clicks are now 'accredited by the Media Rating Council', which could mean clicks are coming through, they are just not being considered legitimate and 'chargeable', so maybe that's why they are not being shown or deducted from ad spend. Article is here: https://adwords.google.com/support/aw/bin/answer.py?hl=en&ctx=tltp&answer=153707
-
A couple of thoughts. 1) these are unlikely to have come from the display network as they would not show Under the search total, so safe to say your campaign settings are fine. 2) have you deleted any keywords or edited the keywords in any way (even the match type)? If so adwords won't show the clicks against the original keyword, it will clear the stats for the updated keyword and just keep them in the total at the bottom. E.g you had 2 clicks on "blue widget" and you edited the keyword to [blue widget], adwords will clear the 2 clicks alongside the keyword but keep them in the total below. Mark
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
Have you had success using adwords to promote blog content?
From time to time I see an ad pop up in search results for blog content and have often wondered how much success these ads have had in promoting the specific post. Does anyone have experience with this? What results did you see?
Paid Search Marketing | | unikey0 -
Adwords and Analytics Conversion Tracking within Adwords
I am trying to decide whether to setup conversion tracking in Adwords using the website/page as a source, or Analytics. I do understand the (basic) difference, however in tossing up the pro's and con's of each I would be grateful for some input. The advertiser is in the (offline) retail and service industry and so conversions being tracked include completing a form, making a booking etc - so it is no problem to implement the tracking snippet. My gut instinct is that Analytics is not as accurate as a reflection as the webpage (due to the way it records only the last conversion). Would it be a mistake to use both? (my concern is that double clicks will be recorded)
Paid Search Marketing | | E2E0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Adwords quality scoring change?
Has there been a chance in the adwords quality score/review thing recently? We have noticed our score up and competitors down by quite alot and wondered if there had been an update perhaps?
Paid Search Marketing | | pauledwards0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0 -
Tools to Discover the Keywords Competitors are Buying in Adwords
Is there a tool that you can use to find out what words a competitor is using for google adwords?
Paid Search Marketing | | jaredspencer1