Adding Reviews to JSON Product Schema Markup
-
Hi everyone,
Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
-
AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:
- reviewBody (text)
- reviewRating (of type: Rating)
- author (of type: Person or Organization)
So the markup would look something like this:
-
Hi Ruth,
I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.
There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.
I've done it with HTML in the past but this is my first run with JSON.
Any idea of what that would look like?
Here is the example that I can't get to validate:
-
Hi Jeff,
I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?
-
Hi Jeff,
What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.
Martijn
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
J-Son Schema via tagmanager for Blog Post Listed at Blog Category Page
Hi Experts, I am implementing J-son Schema via tagmanager. For my blog category page i have many blog post listed so now I have to use blog posting at category page via tag manager so can anyone guide me how to implement? Hope you are getting my question. Like my blog site - a) abcd.com/blog b) blog category - abcd.com/blog/cloth d) Blog Post - abcd.com/blog/cloth/ my-favourite-dress. My query is at this page - abcd.com/blog/cloth many blog post listed. So I have to implement for all post "@type": "BlogPosting" via tagmanager so how to do that? Without tag manager I know how to implement via loop but via tag manger dont know? Thanks!
Technical SEO | | Johny123450 -
Micro Data Schema Error - How to solve?
For my Ecommerce site suddenly following errors occurred while I test my homepage in structured data testing tools - Error - image- A value for the image field is required. Name - A value for the image field is required. On right side of tool it's show me - Warning - address - The address field is recommended. Please provide a value if available. pricerange - The priceRange field is recommended. Please provide a value if available. telephone - The telephone field is recommended. Please provide a value if available. On right side of tool it's show me - Please let me know how to solve this errors and warnings? I have implemented schema via micro data. Thanks!
Technical SEO | | adamjack0 -
UGC - Product Reviews Search Engine accesibility
Hi everyone A question about using product reviews on a website - I completely understand genuine product reviews can be great for creating totally unique content and for seo in general. But my understanding is also that it is great only when it's accessible by google. So the question I have is that by using aggregate review services - i.e. reviews(dot)co(dot)uk widgets, are they always easily accessible by Google? Examples I've seen that use the widget are: https://www.oliverbonas.com/jewellery/silver-honeycomb-bee-necklace-29494 http://www.fires-cookers.co.uk/hoover-dyc169a-tumble-dryer-white.html#prod-reviews So when you view the page source for these pages, the actual content of the reviews are nowhere to be seen. I was wondering if anyone has experience of using any of these thrid party widgets, and if these come as issues, what you would do to make sure these reviews content are seen by Google? Thank you
Technical SEO | | MH-UK0 -
What is the optimum schema for a Website and how important is it really is for SEO?
Hey everyone,
Technical SEO | | artdivision
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid. I have been struggling with this question for quite a while now where opinions are really split. **1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages? From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress. Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema. Dan. x1aw0 -
Adding .html To Wordpress Site
I am working on a team (my part is the SEO) where the developer added the .html extension to the permalinks. I don't understand why, on Wordpress, you would do this. Is there any benefit, or penalty for it as an SEO standpoint? I usually just set mine up %postname% as the permalink structure, but I am not the web design lead on this project. I asked the designer why, but he seems to be reluctant to answer any of my emails about his work, (like he is above that or something). Not wanting to make things worse, I dropped it and thought I would ask here since I saw a few posts in reference to it today in the forum. Is there an advantage or disadvantage (either way) to using the .html extension on a Wordpress site?
Technical SEO | | kbloemendaal0 -
I Bought AD on a site, am i being penalized for it
Hello... I have bought two ads on the site : http://goo.gl/nXnRA If you look on the right hand column, you will see the top two images under the word sponsors are mine.... Am i being penalized for this? are these ads frowned upon by Google? I need guidance as my ranking for the words being used as that alt text have tanked, badly and i also received a letter from WMT about unnatural links. If that site, and the ads (not links) i bought are fine with google, please advise what you think it may be... my site is : http://goo.gl/JgK1e Please help... Thanks
Technical SEO | | Prime850 -
Google counting numbers of products on category pages - what about pagination ?
Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg
Technical SEO | | stukerr0 -
301 redirects for individual products - should I keep the old ones?
Hello We are just now starting up a niche site that will be the new home for a large group of products from an old site. Apart from straight up informative text links, we have set up 301 redirects for the 100 most important products from the old to the new site. Right now, we are in a transition period where we openly tell our visitors that we have a new site for this certain group of products. My question is: for how long should we keep the products on the old site? Can we remove them straight away, since our intentions of the 301 redirects is to preserve the serp positions for the most important products? Does it matter to google if we let the products remain on the old site for a while? Regards
Technical SEO | | jsigwid
Oskar0