Is it okay to post my blog posts to both an internal blog on our domain and an external blog?
-
We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com
Is it okay to post the same blog posts to both sites or should I have different content for each blog?
-
The only safe move here is to create amazing content for both blogs - but why have 2 blogs? Why double your effort when you could be using all the content to prop up the main site?
Andy makes a very good point here. If you have a good article about Brass Widgets on your website and you decide that you want to write a second Brass Widgets article to publish on another website, then you are going to publish a second article that will compete with you and take some of your traffic.
Even if the articles are slightly different or very different they will still be "competing" - either at the short tail keyword level or the long tail keyword level. The result will be damaging to your traffic. The amount of damage will be proportional to the strength difference of your domains and the diversity of keywords in the articles. If the second domain is a lot more powerful than your own domain you could lose almost all of your traffic to the second website.
I have a website that publishes only unique articles. Some of those articles have been written by other people in my industry who have similar articles or entire websites about the topics that they gave me to publish. I never asked any of these people to write an article for my website. Every one of them came to me with an offer. With content written by these other authors, my website frequently outranks their website for primary and secondary keyword of the industry. They might have a website that is powerful for the topic, but I have a website that is authoritative in the industry. It can be hard to predict who will win at different levels but my site now competes and brings in lots of traffic for topic areas where I have never written.
Publishing on your own site, as Andy suggests, builds the strength of your site and does not invite potentially strong competitors into your keyword space. There are benefits of sharing articles. You get exposure as an "expert" on another website, which might have amazing traffic that includes visitors who will seek you out to do business. You can often get a link on those websites that will send lots of traffic to your website. The best situation for all is if you simply want to get your message out to as many people as possible, but if there are competitive concerns then you must weigh the value of a link with the value of the exposure and the risk of a very strong competitor moving permanently into your space.
-
That's the wrong way to try and gain backlinks Geoff. You want to build links to your main site, but you want to be creating something in one place that is going to benefit you. An external site that then links back to you from duplicated content wont do it for you.
Good linkbuilding takes time, and it starts with your content - write something that is better than others have and take to social media to promote it.
I could honestly write a book about link building - it is that involved, but start by perfecting content that others will want to share and link to.
-Andy
-
I publish blogs on my company's blog and sometimes I will take that same topic and expand on a few key points that were previously discussed. Andy is correct though you need to create unique content especially if you want to use the blog to obtain backlinks.
Next time you write a blog try to take a topic you covered and go further in depth and see what new information you can come up with instead of duplicating the content.
Hope that helps some.
-
This is indexed by search engines. When I say internal I just mean hosted on the domain.
-
Hi Andy,
Thanks for the response! My thought behind this is to develop backlinks.
-
Hi Geoff,
This isn't best practice at all. You don't want to have two or more copies of anything anywhere.
I don't even think that re-purposing any of the articles would be a good move.
Imagine that you are Google - if you see the same article in more than 2 places, what do you do? Penalise one site? Realise that both sites are owned by you and punish both sites? Don't show either article in a good position?
The only safe move here is to create amazing content for both blogs - but why have 2 blogs? Why double your effort when you could be using all the content to prop up the main site?
-Andy
-
Unique content would be preferred. Is the internal blog being indexed within search engines or is it just for employees?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Sponsored posts against Google guidelines?
I'm a bit confused. Every blog I try to outreach on always give me a quote for a sponsored post. Isn't this against Google guidelines because you paying for a link technically even though your paying for a post? Do you guys buy sponsored posts? Should this be avoided? How do you outreach to a blog that offers sponsored posts? They can smell that you want a link from a mile away and give you a nice fat quote.
Link Building | | The_Kiwi_Man1 -
Does the number of people who click on a link to your site from another domain influence your domain authority?
Say you have a link to your site on the BBC, is it the fact that you're being linked to from a domain of very high authority that boost your own domain authority or is it dependent on how many people actually click on your link from that site? Any insights much appreciated!
Link Building | | loco20 -
Domain authority through blogs
So, I was looking at my competiton, and noticed that they have 4 times the amount of link that my page has. I noticed that they made a blog on almost every free blog hosting available (like webs.com, jimdo.com, .weebly.com...) And every blog has a high domain authority (and poor content) with links to their page. Is this helping with their domain authority? Should i do if for my page too? Thank, M.
Link Building | | Spletnafuzija0 -
Blog's Homepage isn't indexed even though posts are
My blog http://www.cleanedison.com/blog/ doesn't seem to be indexed by Google even though my posts seem to get indexed within a day or so. Is this not necessarily a bad thing? I feel like it would be nice to search "CleanEdison Blog" and get the homepage. The robots say: name="robots" content="noodp,noydir,noarchive" /> Is there anything I can do? P.S. My posts that get picked up by larger entities generally get ranked lower than the offshoot even though I have a rel="canonical" tag. Anything I can do there?
Link Building | | CleanEdisonInc0 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
What after I place a blog comment
I have started commenting on high PR DoFollow blogs more strongly off late. I don't do it just for the heck of it. I comment on relevant posts, go through them nicely and make sensible comments. This way I make sure my comments are not removed by the admin, What I want to know is... What after I make the comment and put my website's URL there? Does that mean I have got a backlink already? Or do I need to do something else too to make sure Google recognizes that as a backlink? I have the same question regarding forum postings too.
Link Building | | KS__1 -
Linkbuilding TO Your Guest Blog Post?
Hypothetical situation: You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers. Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
Link Building | | AnthonyMangia0