Is it better to have micro-sites with good content or redirect domains?

[schloeee]

I have a domain with a lot of content and it is an eCommerce site. I've just been told that we have another 12 domains that are inactive and do not redirect. I don't know what to do with them as they haven't been used for ages and do not direct or have any content (max of a DA or 4).

Therefore which is better for SEO? To have really good content with perhaps a few regular blog posts on each of the 12 domains, or to redirect all of the domains to the one main domain? I would take 1 domain and put a lot of content on and optimise is.. spending a few weeks on one and then move onto another, all while posting on each blog on each domain.

Thank you for any help!

[BasKierkels]

Hi Chloe,

I agree with Tim: concentrate on producing awesome content for the main site.

Just redirect the other domains to your main site.

Greets,
Bas

[Andy.Drinkwater]

Absolutely agree with Tim. Just having microsites like this hanging around could cause you problems. If they are inactive, just turn them off and don't even redirect them. If these sites have ever had a penalty, you might end up passing something down the line to your main site.

If you have a number of sites that you control with the sole aim of trying to prop up the SEO of your main site, then what you have is a small PBN (Personal Blog Network) and these are absolutely against Google's TOS.

-Andy

[TimHolmes]

Personally, if these other domains are inactive and have no content on them they are of very little use and just using them to link back to your master site is a little spammy to me. I would suggest rather than spending time on these low level peripheral sites, the best thing you can do is concentrate your time and effort on your master domain where more rewards will be had in the long run.