Backlinks or content? What is the problem here?
-
My Moz ranking is 29, Ahrefs Domain rank is 49 and Majestic Citation flow is 44 whereas trust flow is 17.
This is a plain question - If the above are the rankings for backlink problem, then where is the problem more likely to be found? Backlink or content?
In more detail - My site has been dropping in search since the last few weeks. With these rankings, is it likely that a backlink related problem is there? I myself agree that some content is poor and thin and there is a problem of plagiarism also. But overall, do i keep focusing on content? I do not know how good are these rankings as shown above.
My URL is www.marketing91.com
Please let me know whether the backlink profile looks good or not? So that at least i am not worried that there is a backlink problem as well. (i will surely work on toxic links soon) I can worry only on content.
-
Thank you Andy. This was a week long foray into backlink audit and its finally coming to an end. Now its content content and content.
-
**They are purely for links. So do i directly disavow them? **
Yes, if there is no way to do anything about it, just disavow.
Should i go ahead and disavow the bad links? Or let it be?
Yes, these sorts of links will be doing you no favours at all. OK, Google might just be ignoring them, but much better to err on the side of caution. If Google was just ignoring them but then changes their stance at a later stage, you know you are covered.
-Andy
-
Dear Andy,
I hope you answer this. Yes, i checked ahrefs and Moz.com backlinks thoroughly. I could find 57 backlinks which included "Payday loans" or from link farms or in general bad backlinks. They might have a Domain rating of 40 in Ahrefs, but they were bad back links.
I cannot remove them because these sites just dont have a contact us button. They are purely for links. So do i directly disavow them?
Secondly, my answer to content is that i am rewriting all content which was top of the serps again. I am a problogger now and i have more time in my hands. This solves the plagiarism problem and also ensures that i get the google "answer box" which is repeatedly a pain in the A. I am losing to competition because of some poorly written articles by other authors. So content will be overhauled.
The question in my mind is, even if the loss looks because of content, should i go ahead and disavow the bad links? Or let it be?
-
Hi,
** I myself agree that some content is poor and thin and there is a problem of plagiarism also**
This is a biggie - Page quality is a huge thing for Google and you must ensure that pages someone lands on, have a reason to exist, and answer the question they asked correctly.
If you know there are spammy links, just how spammy? Are they damaging? Do they link with money-phrases? Has there been any penalty on the site at any time? All these should be looked at (and more) when assessing a backlink profile.
If you know there are links that are so poor that they could be damaging, either ask for them to be removed, or disavow them.
-Andy
-
On an average, in AHREFS, my competitors have a Domain rank of 53 and i have of 49.
In moz, they have a rank of 50 again. But i have around 29. So yes, the competitors are ahead of me. But till date i was ranking well with the same backlinks. At least for my keywords?
So any insight with this data? Major question, do i rectify my backlinks, build more content, or the more exhausting and expensive one, do both?
-
Backlinks: depends on the quantity and quality of the backlink profiles for your competitors. If they have a much higher DA/PA/Trust, than you probably need to build that up to compete.
Content: unique, long form content works best. Aim to be share worthy... if people share your link on social media, they will probably link back to your website as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing blog posts with little/thin content
We've got quite a lot (I'd say 75%) of our blog posts which I'd consider as low quality. Short content (500 words or less) with few shares, no backlinks & comments; most of which gets 0-2 unique views a day (however combined this adds up). Will removing these pages provide an SEO benefit greater than the reduction in traffic from the removal of these pages? I've heard the likes of Neil Patel/Brian Dean suggest so, however I'm scared it will provide the opposite as less content is indexed and I'll actually see traffic fall. Sam
Reporting & Analytics | | Sam.at.Moz1 -
Webmaster Tools V. OSE Backlinks to Disavow
Hey Everybody, So I am getting to the point where I need to disavow some backlinks. I am noticing a discrepancy between the OSE backlinks and the GWMT backlinks. My question is do I put both sets of links in the Disavow tool? Just the links from GWMT? Just the links from OSE? Etc... Etc... Thanks Everybody!
Reporting & Analytics | | HashtagHustler0 -
Is there a problem with using same gmail account for multiple site analytics and GWMT?
Hi, Is there a problem or a general recommendation about using the same gmail account for two different sites (both in Google Analytics and Webmaster tools)? Thanks
Reporting & Analytics | | BeytzNet0 -
Tools For Analysing Backlinks
Does anyone know of a good tool that analyses backlinks? I have already tried Link Research Tools and found it very useful but it is very expensive. Does anyone know of an alternative that does the same thing, i.e. will tell you what links are causing harm to your site?
Reporting & Analytics | | AAttias0 -
Senuke and traffic generator program is a good idea?? I think i got some problems now.
First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks
Reporting & Analytics | | Sugafree0 -
OSE shows URLs redirecting to our custom created error page, is this a problem?.
When I check the link metrics for my product pages in OSE, it shows a message saying that the page redirects to our custom error page. This page was recently created to display when there is an error with the website. Do I need to be concerned that OSE is seeing all product pages as redirecting to this error page? Will it affect page authority etc,? I have attached a screen shot of the message that OSE displays for reference. YWbpM.jpg
Reporting & Analytics | | pugh0 -
Duplicate content warnings
I have a ton of duplicate content warnings for my site poker-coaching.net, but I can't see where there are duplicate URLs. I cannot find any function where I could check the original URL vs a list of other URLs where the duplicate content is?
Reporting & Analytics | | CatfishTPA0 -
Duplicate Content From My Own Site?!
When I ran the SEO Moz report it says that I have a ton of duplicate content. The first one I looked at was my home page. http://www.kisswedding.com/ http://www.kisswedding.com/index.html http://kisswedding.com/index.html All of the above 3 have varying internal links, page authority, and link root domains. Only the first has any external links. All of the others only seem to have 1 other duplicate page. It's a difference between the www and the non-www version. I have a verified acct for www.kisswedding.com in google webmaster tools. The non-www version is in there too but has not been verified. Under settings for the verified account (www.kisswedding.com), "Don't set a preferred domain" is checked off. Is that my mistake. And if so, which should I select? The www version or the non-www version? Thanks!
Reporting & Analytics | | annasus0