Mobile - incorrect brand capitalisation
-
Hi there,
Has anyone experienced incorrect capitalisation of their brand on mobile - we've tried lots of different things to correct it, but so far none have worked. Any ideas (issue is only on mobile)?
Thanks
Vic
-
Hi David,
Thanks for the response we'll discuss trying that! We actually only have the .com version which is why you're only seeing that version.
Thanks again for your input I will let you know whether that has any effect.
Vic
-
Hi Vic,
I've had a look at the site and have the following notes:
When I search for the main keywords in the title, the brand name displays in lowercase as it should.
When i search for the brand name, Google ignores the page title and shows only the brand name and includes capitalized letters.
The other issue here is that it ranks the .com domain instead of the .co.uk domain. I used a UK IP address and Google.co.uk and still got the .com ranking for the brand search.
The reason for this is that there are no hreflang tags in place between the two sites. Are you also seeing this? (I want to make sure it's not just me!)
With the branding change on mobile, the only thing I would try is moving the brand name to the front of the title tag for the homepage. I always include branding at the front of homepage titles because Google tends to re-write them that way. I know that's not the case here with how this site appears on desktop search, but everything else looks fine and I would recommend giving it a try!
I'll be interested to see if that solves the problem.
Cheers,
David
-
Hi Vic,
Any chance you could PM me the site? I'm happy to take a look instead of taking a stab in the dark.
Cheers,
David
-
Hi there,
Thanks for the reply, the site is actually responsive so I'm not sure it can be that. Also the brand name is all lower case and Google is actually adding capitals at the beginning and in the middle, our URLs are all lower case, we don't have our brand as an H1 though, do you think this might be worth a try?
Any other ideas or things to try are very welcome!
Thanks for your help
Vic
-
Hi,
Thanks for the reaponse, it's the page title in the SERPs, we tried adding company name as we wanted but it's still appearing incorrectly. Will have another look at back links.
Thanks,
Vic
-
Hi Vic,
Sounds like you are talking about a mobile-specific version of your website and not a responsive website.
I've saw this problem recently and it was because the mobile version of the site was not canonicalized properly to the desktop site.
In this case, the mobile page titles were left blank and Google generated their own by using H1 headings and the URL for branding. When the mobile site was canonicalized correctly, Google quickly started using the same specified titles as the desktop site.
To get this working properly, your desktop website should have something that looks like this:
href="http://m.example.com/page-1">
And your mobile site should have something like this:
This example was taken from Google's Mobile SEO configurations guide.
Check if you have this in place. If not, add it!
The only other time I've seen an issue like this was when the brand name wasn't actually in the page title. Google took what was specified as the WordPress 'Site name' and added that the end of all titles that had no branding.
By what you said, it sounded like you DO have branding in your titles, but if you don't, definitely add it the way want it to appear and don't make Google guess.
Cheers,
David
-
Hi Vic,
Are you experiencing this problem in the way Google shows your website's URL or in the mention of the company name in the title tag shown on the SERP?
Unfortunately, I don't have a definite answer for you as to why Google seems to be re-writing it. Like you mentioned, I would go through your backlinks and see how other websites are linking to you. Likewise, I would make sure your title tags and meta descriptions have your company name capitalized exactly as you want them to be shown. To quickly see a list of all the title tags and meta descriptions on your entire website I recommend running a crawl through Screaming Frog. You can access the software here.
I hope this helps!
-
Hi,
So it's how our brand appears on mobile in Google, yes it's looks as though they are, but we're trying to correct it, I guess the question really is why they're re-writing it. Do you know why this might happen? As I mentioned we've tried quite a few things to correct this but none have been successful. One theory was around anchor text people use to link to us - is that likely to be the cause?
Vic
-
Hi Vic,
Where is this occurring when you see it? Is Google perhaps re-writing?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
Structured Data on mobile and desktop version of a page
Hey there,
On-Page Optimization | | Online-Marketing-Guy
certain pages of our website have mobile versions like m.mysite.com/content-xyz. On the desktop pages (i.e. mysite.com/content-xyz) we have "rich snippets for ratings" marked up and displayed in SERPs. However the ratings also appear in mobile search results when SERPS reference the mobile version of the page (m.mysite.com/content-xyz) which doesn't have any ratings or markup? I am trying to figure out how Google treats mobile versions of a page in relation to the desktop version in relation to structured data (breadcrumbs etc.)? Would you always mark up both versions to be the same? Any ideas and thoughts on this are greatly appreciated. Cheers, Jochen rich Snippets for Ratings1 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
One Company, Two Brands with Two Blogs, but One WP Panel for Blog?
I work with a company that has 2 brands. Both brands have separate sites (currently on a WP multisite install). We want each brand to have its own blog, but for ease of content creation have ONE wp install to create the blog content and depending on what category is clicked (Brand 1 and/or Brand 2), it will publish to that sites blog. 2 questions: 1. Is one WP install for blog syndication for 2 separate sites advisable (as client is requesting)? Or should we just bite the bullet and have each site have it's separate posting through it's own WP install? 2. Sometimes one blog post will be published to BOTH blogs (i.e. category Brand 1 and Brand 2 clicked OR if we use two separate wp installs for each site, publish to both blogs). Is using a rel=canonical for the original post (we need to decide which brand takes precedence) sufficient to overcome duplicate content problem? Thanks in advance! Stephan
On-Page Optimization | | stephanwb0 -
Meta Title, Meta Description in Mobile Version
Hello all! We all know that having a responsive theme, with the same URL as the desktop version is what search engines prefer to best index our sites. But how is it when it comes to Meta Titles and Meta Description. Should we use different Metas for mobile visitors? Regards!
On-Page Optimization | | NelsonF0 -
Branded keyword domain not appearing in Google
Hi, I have a site called www.emv-cards.com but the site has a very poor showing on Google for the search term 'emv cards' and this does not make sense to me. It has position #6 on Bing but is not in Google's top 50. Any assistance would be appreciated. regards, George.
On-Page Optimization | | sirgeorge0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Using a more relevant brand title for blog
I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise). The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above? As a side question what do you all think about my titles in the first place? In case you'd like to take a look: www.2brothersmoving.net www.2brothersmoving.net/blog
On-Page Optimization | | r1200gsa0