YouTube Videos on SERPS
-
Hi there,
One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8.
What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks!
-
No problem, if you have any other questions about getting YouTube videos to rank let me know! I would love to help.
-
Your blog looks like a good resource for the YouTube topic. Thanks.
-
Hi Poliedric!
Just like optimizing your client's website is important if you want to rank in the organic listings, you can also optimize YouTube videos for SEO. Researching searched keywords should be one of the first steps you take when deciding on what the content of your video should be or at the very least, what the title should read. Similar to a website landing page, you want to optimize your YouTube
- Video description
- Title
- Tags
By filling out this information with targeted keywords and information that search crawlers may deem as helpful, you're improving your odds of ranking on Google. Blogging used to be an easy way to get more rankings, traffic, and leads. But now that everyone’s doing it, the search engine results page is getting competitive. Admittedly, videos (that are made by a professional), are a bit harder to produce. This means that **search engine result real estate for videos is a little less competitive. **
Embedding your video on your website can also increase it's chances of ranking. But that's not all, you should also allow others to embed your video onto their site as well. This will not only promote your brand, but also increase your potential for more inbound links to your website! You should also create keyword rich content for related landing pages. Landing pages with video are 50% more likely to rank than plain text—they also have a 41% higher click through rate!
We talk a bit about getting YouTube videos to rank on our blog so give it a read and let me know if you have any more questions! Hope this helped!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embedding videos for SEO
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option? Thanks!
Image & Video Optimization | | STP_SEO0 -
Who can help me market a viral video ?
I have been contacted by TV stations, break.com, junkinmedia.com, rumble,com and many more groups taht want to market my video but I don't want to give away exlusive rights. I still want to be able to market it myself as well. Any consultants out there please email me a proposal or any suggestions on what I should do? I have already been referred to wisteria. com Boo
Image & Video Optimization | | Boodreaux0 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
HTML5 Video - Rich Snippet Markup and Quality
Hi guys, We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this? Is there any additional markup to the <video>tag to get rich snippets</video> How do you handle multiple qualities - i.e. HD? Does the ogg and mp4 file need to be included? Any help/links to articles would be really helpful. Thanks!
Image & Video Optimization | | tomcraig860 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
Video SEO: Videos in Multiple Sources
Frist time question, so excited! 🙂 We are hosting videos on Wistia for a new series we're calling Tatango University - Very similar to Whiteboard Fridays as you can tell - thanks Rand for the idea. My question, should we also be uploading the videos to YouTube or will this somehow we looked at as duplicate content or video spamming? Also, if we host them on YouTube will they always come up before our videos on our own site, therefore driving all the traffic to YouTube? Any advice would be greatly appreciated!
Image & Video Optimization | | Tatango0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
VSEO - Is backlinks help youtube video to rank well??
hey, I made a test & got backlinks to 2 youtube videos of mine and saw what should happening in next few days..but nothing got! I didn't get update or change in my videos even if the keywords are low competitions.. but when I read many posts & experts say that getting backlinks to your youtube video or VSEO count by google and we should doing it! the only way I've found to improve your youtube video ranking in google is to add it in blog & use video sitemap! but I'm also use video to direct affiliate link & there where I think backlinks should work to help me. I would to know from your experience is that worth to do or not or if backlinks for youtube are link ping we should do it directly when we upload video? PS: any info or idea you've it can be a very helpful solution for all! thnx
Image & Video Optimization | | akitmane0