Why the sudden increase in soft 404s?
-
I haven't made any changes to my site but in a week I am showing 30-40 soft 404s in Webmaster Tools. This just started happening in the last 2 weeks. When I click to go to the pages they are fine, and even fetch and render works fine on the pages.
-
They have stopped, with no changes to the site. I have no idea why. Thank you for the offer though.
-
Hi EcommerceSite!
Would love to help you figure this out - please PM the URL. Thanks!
-
It seems to have stopped with no changes to the site. I have no idea why.
-
Hi EcommerceSite,
Can't see an answer to your question so far, are you still having issues?
If you want to send me a pm with your url then I'll have a look at this for you.
Tom
-
I can send it in a message.
-
Hi EcommerceSite!
It really sounds like folks will need to check out your site, or at least have a lot more information, in order to give much more advice. Is that something you can share?
-
Loading times have stayed really stable.
There are no 404 errors in either tool.
Using the fetch as Googlebot tool the pages all work fine.
It doesn't make any sense.
-
Hi,
This can occur if Google's crawlers for some reason is not able to reach some of your pages. It could be related to some network issues, or temporary server issues. A few things to look at:
- Do you see any increased loading times for your pages?
- When looking at the page with firebug or chrome's inspector tools - do you see any 404 errors returned
- What result do you get if using the Fetch as Googlebot tool?
Hope this helps
Best regards,Anders
-
It'd be great if you can share what your site is so people can check it out and see if they can figure out what's going on. Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would my total number of indexed pages stop increasing?
I have an ecommerce marketplace that has new items added daily. In search consoloe my pages have always gone up almost every week. It hasn't increased in 5 weeks. We haven't made any changes to the site and the sitemap looks good. Any ideas on what I should look for?
Intermediate & Advanced SEO | | EcommerceSite0 -
Home page suddenly dropped from index!!
A client's home page, which has always done very well, has just dropped out of Google's index overnight!
Intermediate & Advanced SEO | | Caro-O
Webmaster tools does not show any problem. The page doesn't even show up if we Google the company name. The Robot.txt contains: Default Flywheel robots file User-agent: * Disallow: /calendar/action:posterboard/
Disallow: /events/action~posterboard/ The only unusual thing I'm aware of is some A/B testing of the page done with 'Optimizely' - it redirects visitors to a test page, but it's not a 'real' redirect in that redirect checker tools still see the page as a 200. Also, other pages that are being tested this way are not having the same problem. Other recent activity over the last few weeks/months includes linking to the page from some of our blog posts using the page topic as anchor text. Any thoughts would be appreciated.
Caro0 -
We 410'ed URLs to decrease URLs submitted and increase crawl rate, but dynamically generated sub URLs from pagination are showing as 404s. Should we 410 these sub URLs?
Hi everyone! We recently 410'ed some URLs to decrease the URLs submitted and hopefully increase our crawl rate. We had some dynamically generated sub-URLs for pagination that are shown as 404s in google. These sub-URLs were canonical to the main URLs and not included in our sitemap. Ex: We assumed that if we 410'ed example.com/url, then the dynamically generated example.com/url/page1 would also 410, but instead it 404’ed. Does it make sense to go through and 410 these dynamically generated sub-URLs or is it not worth it? Thanks in advice for your help! Jeff
Intermediate & Advanced SEO | | jeffchen0 -
Hacked Wordpress Site! So many 404s
So I had a site that I worked on get hacked. We eliminated the URLs, found the vulnerability (Bluehost!) and rolled back the site. BUT they got into the Google Search Console and indexed a LOT of pages. These pages are now 404 errors and I asked the robots.txt file to make them noindex. The problem is that Google is placing a "this site may be hacked" on the search listing. I asked Google to reevaluate it and it was approved by there are still 80,000 404 errors being shown and it still believes that the uploaded files that we deleted should be showing. Doing a site search STILL shows the infected pages though and it has been a month. Any insight would definitely be helpful. Thanks!
Intermediate & Advanced SEO | | mattdinbrooklyn0 -
Big drop in bounce rate suddenly
Our site had a huge drop in bounce rate in one day (went from 10% to 3%) and it has stayed that way. What could cause this? P4bYpNF.png
Intermediate & Advanced SEO | | navidash0 -
What's the best way to deal with deleted .php files showing as 404s in WMT?
Disclaimer: I am not a developer During a recent site migration I have seen a bit of an increase in WMT of 404 errors on pages ending .php. Click on the link in WMT and it just shows as File Not Found - no 404 page. There are about 20 in total showing in webmaster tools and I want to advise the IT department what to do. What is the best way to deal with this for on-page best practice? Thanks
Intermediate & Advanced SEO | | Blaze-Communication0 -
Can Dramatically Increasing Site Size Have Negative Effects?
I have a site with about 1000 pages. I'm planning to add about 30,000 pages to it. Can increasing the footprint by such an amount all of a sudden have any negative consequences for existing organic or hoped-for benefits from new pages? Would the site draw any increased scrutiny from Google for doing this? Any other considerations? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Sudden drop in ranking for major search terms
Site bumpbabyandbeyond com au. Help! We have been operating for six years and had steadily built up our ranking for major terms like maternity clothes, maternity clothing, maternity wear, reaching highs of 6, 8 and 10 respectively for AU sites AU wide about six months ago that we have steadily maintained. All of a sudden we have dropped away. A week ago I noticed we had dropped from 6 to 12 for maternity clothes. This morning we are 21! I can't see any obvious reason for this, but believe the eCommerce module of our inventory/pos software has had a recent update - I'm awaiting answers on this. We haven't actively had anyone link building or working on SEO after being badly bitten and shelling out a small fortune for an AU company to do very little over six months - rankings improved rapidly when I sacked them and did some on page minor work myself. But I don't have the time or knowledge to look after the seo, and am on the hunt for reputable white hat assistance. Is there anything obviously wrong that I need to fix ASAP? Any help would be much appreciated 🙂
Intermediate & Advanced SEO | | catfree0