What are some good examples of content marketing done well for clothing online retailers?
-
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video.
Thank you in advance for taking time to respond!
-
That said, it's definitely neat that that allows their images to have the appearance of containing text, but that the text is actually crawlable. Maybe that would be beneficial for SEO!
-
You know, to be honest I've never heard of that having much to do with SEO at all. I'd assume it's cosmetic.
-
Especially like their sunglasses post.
Looks like they are displaying the text on top of their images in html. Is this technique advisable for SEO?
[
Inside The Limited-Release Cole Haan x JackThreads Collaboration](brands/cole-haan/141320)
-
Hey Matt, thank you!
I removed my last response as I had just found that link. Was just about to post link here now, but see you have added it. I can see why you recommended this site now, and it is a great example.
-
D'oh! Forgot the link.
-
I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).
Edit: Whoops! Meant to include the link to that piece. Their content section is here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
Is Opening a News Section a Good idea for Topical Authority and Freshness
Hi my website is less than 3m old and its niche is autism. I have identified around 300 profitable KWs (structured from T1 to T3) and over the next few months aim to create high quality pages for each while maintaining a page-tree structure. Currently I have already build around 50 of those pages. While I start off page SEO activities in parallel, I was thinking whether a news/daily digest section on my website will help me build additional value in terms of establishing niche authority and also scoring on the freshness factor. I have already set up google alerts on a variety of Autism related KWs and in process of outsourcing (to one qualified writer) at least two 500 word news articles from any interesting stories or ideas in google alerts. Questions: 1. Am I better off covering these ideas as News Articles or as just normal posts? Though neither of them will be KW targeted, they will be aimed to increase readership and authority. But capturing them as news would allow me to apply for Google News indexing as well. The question is important because based on that I will hire the writer. if Autism News is a better strategy, I will possibly pay a bit more to hire someone with experience in web journalism. 2. Overall, is this a good idea for brand building? Or should I start looking at more long-long KWs (<20 searches pm) and focus creating content for those? The problem is that with 300 KWs already identified > 40 searches pm), I am finding it hard to find KWs in loooong tail that covers a new aspect. For example: "Symptoms for Autism" and "What are the various symptoms of Autism". Now how do you create 2 different quality articles for that!
Content Development | | DealWithAutism0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
How to make new content Indexed faster by google
I would like to know what can I do. Normally it takes google around 3 days to index my content. I got a site map, swiched the crawling rate to the fastest in my webmaster tools. I also tried crawling my homepage as google bot and sending it to the index with all linked pages but even if I do so my content takes around 3 days if not more to get indexed. I publish around 20 posts a week. My SEOmoz page authority is 48. Some sites of my competition seem to be getting their content indexed in the same day. What else can be done?
Content Development | | sebastiankoch0 -
Content placement
Does content placement on a page have any effect, bring up top as opposed to bottom as opposed to embedded within? On my product detail page it comes up last after image, social section and add to cart
Content Development | | Dirty1 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Does content have a shelf life for link building efforts?
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz? I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
Content Development | | nicole.healthline0