What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://mza.bundledseo.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://mza.bundledseo.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet showed in google search is not from metaDescription
This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is | |
On-Page Optimization | | etattva
| name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
| | | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page.I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?
0 -
New website showing old domain titles in search
Hello Moz, We have recently built a new website http://www.hegroup.org.uk/ The new site has the domain for one of the clients old sites pointing to it - heartofmersey.org.uk. When we check the SEO index (site:hegroup.org.uk) for the new site, most of of the indexed items are using the old 'Heart of Mersey' title in the index although these do redirect to the new site. See below. Heart of Mersey <cite class="_Rm">www.hegroup.org.uk/</cite>Jessica Bell · Andrew Bennett · Nicola Calder · Matt Donnelly · Alexandra Holt · Robin Ireland · Magdalena Kolka · Alison Gradwell · Matthew Philpott · Trustees. Not sure how to resolve this issue. Any suggestions Thanks Ian
On-Page Optimization | | Substance-create0 -
Google Search - One page having problems
this issue is concerning my site - cruvoir.com we retail designer clothing online, and currently have 17 'designer' pages - one for each manufacturer brand name. We target these brand names for our campaign and track the progress with Moz and try to focus them in Google search. Of many of the designer names, we rank pretty well in Google search (usually under #15 when searching for the specific brand. All brands are doing well, except one brand : "Lost And Found" - a designer label we carry. This is the page for this brand name : https://cruvoir.com/5-lost-and-found we cannot figure it out. It happens to be our most important label we carry. when we search for this brand name or include it in any other search terms, we never are in the google search results. I expect it is a crawl issue, but we have covered all our ground in optimizing this brand page. It seems this page is also indexed with Google. But we cannot figure out why it does not rank us in search.
On-Page Optimization | | cruvoir0 -
USA appears in search snippet
Buongiorno from 14 degrees C very cloudy Wetherby UK, When I type "Dartex Coatings" in Google i get a search snippet with USA in the description. See illustration: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/usa-indescription-2_zps42296e0a.jpg I cannot see where this is comming from on site http://www.dartexcoatings.com/ . HAving checked the souce code there is no reference to USA 😞 So my question is please..."where is Google picking up USA from"? Grazie,
On-Page Optimization | | Nightwing
David0 -
Errors when checking W3C HTML after added Google Custom Search
hello, I have added google custome search to my website, and then check with W3C HTML, it report many error.
On-Page Optimization | | JohnHuynh
eg: there is no attribute "enableHistory" <gcse:searchbox-only enablehistory="true" autocompletemaxcompletions="5" au…<br="">or there is no attribute "resultsUrl" and so on ...</gcse:searchbox-only> Has anyone face with this problem, I don't know how to fix it. Please help!0 -
Local search optimisation
One of the major keywords in our industry “fireplaces” is now viewed as a local search phrase & Google seems to be displaying website results that it views to be local businesses. We have 2 stores, and for some reason they do not appear high on the rankings despite us having a physical location near by... can anyone help? Also, we have a verified location on Google place, but even that doesn’t appear.
On-Page Optimization | | Ray_UK0 -
Search Results
I am sort of mystified at this . I have a homepage and it is for all intents and purposes optimized for the search term Charlotte electrician . If you type in Charlotte electrician I have no organic listing for this page . It does receive an A on the tool on this Site for the term target Charlotte electrician . Here is the URL http://www.providenceelectricnc.com/ now the strange thing is that for the search term electrician Charlotte the tool on SEO Moz gives me an F grade **as I would expect but I am the number one organic listing under electrician Charlotte . This is truly confusing to me it may have something to do with links but I don't see how at all . Thanks I've been studying search engine optimization and web development for about five years and appreciate any suggestion . this is a Joomla! site and I am running a lot of components and plug-ins . One combines CSS files and JavaScript files to minimizing HTTP requests . This particular component Seems to interfere with other scripts And is simply not compatible with certain other plug-ins . Perhaps it is the source or well I'm not sure thanks . ** http://www.providenceelectricnc.com/ tom.jpg 9sAhAAEAwMDAwMEAwMEBgQDBAYHBQQEBQcIBgYHBgYICggJCQkJCAoKDAwMDAwKDAwNDQwMEREREREUFBQUFBQUFBQUAQQFBQgHCA8KCg8UDg4OFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQU
On-Page Optimization | | SEOJunkie671