Url-delimiter vs. SEO
-
Hi all,
Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes).
For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this:
www.test.ch/de/blog/b/an-article
www.test.ch/de/s/management-coaching
Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance
Thank you in advance for your feedback.
Greetings. Samuel
-
Hi Samuel,
In general, URLs should not contain any unnecessary folders (delimiters). In your first example, the /b/ is not needed since you've already got a /blog/ folder. In the second example, that page appears to be main site content, you don't need any additional folders unless they're specifying a general topic under which you'll be adding more specific pages.
You're also burying your keywords a one step further into the URL than is needed. Google says they don't put too much weight on URL structure, but in my experiences, well planned and logical URL structures perform better. It's not going to have a huge impact on your rankings, but it will help to some degree.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WWW used in research URL, or not to WWW
Long time user, infrequent poster.... thanks for taking my question... When I go to gather a series of data elements on a company's URL, the data changes (sometime dramatically) depending on whether the 'www.' is added to the URL & it seems related more to Page data than Domain. My question is about which data I should be using to assess the real strength of the site / page? Is there a 'best practice' question here, a personal preference or is there an actual difference in the performance of the www vs the non-www version? aquGYdz
Moz Pro | | SWGroves0 -
SEO for e-commerce, linking, brand mentions, insights diagnostics
Hi, I run the seo for www.bilthamber.com It is an e-commerce site selling car care products, and we also manufacture our own products. I was wondering how the seo for an e-commerce site might compare to the seo for a blog or information based site, or other types of site. And also how the seo for a particular product page on my site might compare to a information based page on my site. Are the tactics the same? Should you try and rank for similar terms, the same generic terms, or complelty unique terms for the best seo? Or should every page try and rank for different terms, to ensure that the engines dont rank 2 or more different pages for the same search term? And how many keywords or search terms should I try and rank a particular product page for? Or an information page, or blog page? Is there a minimum or maximum that is recommomended? Does the more terms you try and rank for on a page take the weight out of each of them? So having 4 really good search terms might be better than having 10 ok generic ones? How do I find out what are my best, most highly converting, most profitable keywords overtime for Google? I can find some information like this, but it is showing the stats for Bing UK, not Google, even though Google UK is my main engine in Moz. My domain authority has decreased by 3 this week, this is the first time it has gone down since I started with Moz a few months back, can anyone explain why? And how this will affect the rankings ect, and how I can get it back up higher agian? And for linking and brand mentions, what are the goals of this feature? Should I find my mentions and ask them to talk about us more and link to us properly? I'm not sure if this is right. Should I be asking other websites to make links to our pages, or should it be organic? And for the insights section, I am recieveing tons of issues a lot to do with duplicate content, will having the rel=carnocial tag fix these issues? I know thats a lot for 1 question, but its been building up in my head! Thanks in advance! Max
Moz Pro | | BiltHamber10 -
Moz shows duplicate content, but URL's are tagged with campaign tags
Crawl diagnostics shows a lot of pages with duplicate content, but when I check the details, I see that it lists the same page but the url contains a campaign tag, so it's not really another page that is serving identical content... Is there a way to remove these pages out of the Crawl Diagnostics?
Moz Pro | | jorisbrabants0 -
Can I create a sterile SEOmoz login for a new SEO guy in my company?
We have just hired a new SEO guy and he wants to know what tools we have for link analysis. I would like for him to be able to use my SEOmoz tools, but i do not want him to have access to payment, billing, changes to the account, etc. Is this currently possible?
Moz Pro | | retinax0 -
Why does it keep displaying br tags and claiming 404 errors on like 4 of my URL's for all my Wordpress sites?
Is anyone else having the same issue? These errors don't actually exist and i think it has something to do with wordpress - how can i fix this?
Moz Pro | | MillerPR0 -
Why do I keep getting "more than one canonical URL tag" on-page factor when, in fact, there is always only one?
The following are pages that SEOMOZ says have "more than one canonical URL tag" but they all have only one. Can someone help me understand this?http://www.lasercenterny.com/Laser-Hair-Removal-Binghamton/tabid/1950/Default.aspxhttp://www.lasercenterny.com/Hair-Removal-Binghamton-NY/tabid/1949/Default.aspxhttp://www.lasercenterny.com/Hair-Removal-Binghamton/tabid/1948/Default.aspx
Moz Pro | | SmartWebPros0 -
Can someone explain why I have been seeing an increase in the number of Linking Page URLs in OSE that link directly to downloads?
Ever since the last couple Linkscape updates when doing competitive back link analysis I have noticed a large increase in the number of URLs of Linking Pages in OSE that result in an immediate file download. The majority of the time these downloads are not common files ie PDF, DOC files. For example, these were all in a competitors back link profile: http://download.unesp.br/linux/debian/pool/main/i/isc-dhcp/isc-dhcp-relay-dbg_4.1.1-P1-17_ia64.deb http://snow.fmi.fi/data/20090210_eurasia_sd_025grid.mat http://www.rose-hulman.edu/class/me/HTML/ES204_0708_S/working model examples/Le25 mad hatter.wm?a=p&id=145880&g=5&p=sia&date=iso&o=ajgrep These are just a few I came across for a single competitor. Is this sketchy black hat SEO, some sort of error, actual links, or something else? Any information on this subject would be helpful. Thank you.
Moz Pro | | Gyi0 -
Is this an error in SEO Moz Pro Web App?
In the rankings section if I add these two terms to monitor They are both monitored: Fresh fish fresh fish Do search engines give more weight to capitals on some small scale or is this an error in the app? Thanks, Daniel.
Moz Pro | | iSenseWebSolutions0