About Page - optimization keywords ideas
-
I am interested to know your thoughts on which keywords to target for your about page.
While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for.
Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design"
Regards Rod
-
No problem at all - I hope it helps a little
-Andy
-
Sorry, Andy. I must be tired. I have edited it now
-
Hi Rod,
Agree with Andy you're not really looking to target that page, however in my opinion i think you can utilise this page for more about company and prodcuts related keywords. Such as "Our Design services" , "Our B2B sulotions" etc.
-
Ahh you said Homepage above. "...which keywords to target for your home page"
The about us page isn't really one that you want to be SEOing for any of your key phrases. It's just a page that gives you some opportunity to tell your story and background. It isn't something that people would necessarily visit to purchase a product or service.
Is there a reason you are trying to get more people to it?
-Andy
-
My home page is doing well. It's the "about us" page that is getting very little traffic.
-
Hi Rod,
Your Homepage is literally an overview page and is also more about your brand overview - it is a bit of everything that introduces you.
I tend to map out the pages on a site and then look at what I have, what keywords should be aligned with those pages and then expand the keyword research to see what else it would make sense to talk about.
For your Homepage, if all you do is web-design, then something like "Brand Name | A Florida web design agency" - you get the idea.
Try not to be too specific and leave room in your keyword / page map to optimise your internal pages that drill down to skills you want to talk more about.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is exact keyword match in content for SEO in 2018?
Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?
Content Development | | whiteonlySEO0 -
Followed all on-page rules no listing for target keyword :(
Hey guys, long time Moz user, first time forum asker. I recently went all out and tried to create above and beyond blog content, while also making sure to keep it SEO friendly. The page is indexed but does not show anywhere at all for the target keyword. Here is my article URL below. http://blog.storitz.com/2016/04/75-moving-tips-preparing-packing-beyond/ I checked it on the onpage ranker on MOZ and got a B. Here are some theories on maybe why it's not ranking at all. It got knocked for keyword stuffing. Although my page has tons of content and the keyword density is at a reasonable rate, I still used the keyword 22 times. Another is my wordpress automatically set my robots tag to "Noodp". Wanted to get some feedback and see if there is anything you guys might have some insight into before I start making adjustments here. Appreciate it in advanced!
Content Development | | Storitz0 -
How do I fix a broken link to a product category page in wordpress?
We are building a new site currently at http://67.222.109.48/~cheapnan/ I started doing some SEO after the developer I hired failed to do it even though it was in the agreement. I did our old site so I should be able to do this but I am new to wordpress. Now when i go to the products tab at the top of the page the first 2 have broken links, I checked the rest and there are 3 total that I need to fix. I am unsure how to access the navigation so I can fix the links. Please tell me where to look.
Content Development | | cheaptubes0 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko0 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
What is a Hub Page?
Can anybody explain what is a hub page? Do you have any example? In a other post, somebody suggest creating hub pages. This is the post: http://www.seomoz.org/q/online-store-with-4-products-available-in-50-sizes-need-tips-categories-products Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Adding a picture page - Good or Bad?
I have a lot of cool pics that just did not quite make it on one of my pages. Not necessarily because I did not want to, but space reasons they just happened to lose out to another photo. What I was thinking was, maybe I can add like a gallery page? Possibly with links back to the pages that each photo was considered for? Would this be a decent idea or just a page deemed as having low quality/value and end up hurting my site. Or maybe you can add an idea that may make it work for me!
Content Development | | VictorVC0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0