Branded keyword results meta description is different then long tail branded search term in SERP
-
Search "Venturize", the first result is Venturize with the
description "Get help on finding the right loan for your small business
and learn what to look for when comparing your options."However, if you Google "Venturize opportunity finance network", the
first result is Venturize with the description "Playing:360p@30. Embed
size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
Contact · About OFN · Mission-Driven Lenders: Locator Map."Why is Google not taking the meta description in the longer tail search?
I have checked:
- All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?
-
They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms. If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.
Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.
Cheers,
Jake Bohall
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