Anchor Text, best practice for internal links?
-
Hi,
We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.
This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?
Thanks!
-
Hi Anders,
Great to hear it - best of luck!
Sean
-
Thank you Sean and Vijay!
I agree with your advice
-
Along with advice given by Sean, please review this as well https://mza.seotoolninja.com/learn/seo/internal-link
-
Hey Anders,
My advice would be to put the links in where it feels natural. If you're mentioning each term 10 times within the article, don't put 20 internal links in it for the sake of it - it's spammy and isn't great for user experience. After all, no one likes reading an article that's littered with blue underlined links.
Maybe hyperlink the first mentions of each keyword within the article and then add a section at the bottom that says something along the lines of:
"If you want to know more about {keyword A} or {keyword B}, click here"
This way, people can click the links in the article if they so wish and, if they reach the end, they can be directed to logical next location in their website journey.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
How much time does it take for the links to be forwarded to redirected link?
Hi there,
Link Building | | MoeezLodhi
Thank you for taking out some time for this question; I have changed the permalinks last week for a website.. I forgot to redirect old permalinks to the new one.. So I did 301 redirection, it has been 4-5 days since I did that but the links are not forwarded to the new Permalink so far.
How much time should I wait for the links to be forwarded to the new permalinks? Secondly, I am sure I have done the 301 redirect correctly, as when I go to the old url / permalink it directs me to the new permalink. So I am sure 301 is done correctly. Do I need to submit the sitemap again?0 -
New to SEO - Best Practice Example
I am new to the SEO world and I have been using the tools SEOMoz provides. I was doing some research and happen to find this website: http://www.futuresimple.com/lead-tracking-software/ I noticed that their sitemap does not contain all of the links that are located at the bottom of the page. Also when you click one of the page on the bottom that you are taken to a landing page and it forces you to their software page. Community feedback - do you think this is a good techique to do something like this or can you please provide me a some other good examples for a niche/smaller website? Thank you. Denny
Link Building | | dsmolinski0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
If Anchor Text is dead, how do I target certain keywords?
I get it, a truly authoritative source will not be able to control the exact anchor text that others link to it with. Google is trying to deliver the most authoritative source, so non-exact anchor text is more likely a good option for them. This makes total sense and I have been varying the anchor text of my blog posts. But this begs the question: How am I supposed to know I am increasing my rankings for the high volume key words in my industry, and not leaving it up to Google to decide which keywords are most important?
Link Building | | CleanEdisonInc1 -
How long does it take for crawlers to update links? As in number of back links
How long does it take for crawlers to update links? As in number of back links
Link Building | | tom14cat140 -
Does having backlinks with anchor text keyword1 negatively effect SERP position for keyword2?
I have recently been gaining a lot of backlinks which have anchortext that is not exactly related to the keywords we are targeting. I have no control over the anchotext used in these backlinks in this situation. Given that we already rank in a certain position for keyword2 based on the existing backlinks we have with keyword2 in them. Will adding another say 50 high authority backlinks with anchortext keyword1 hurt our rankings for keyword2? What i am trying to ask here, is can you dilute existing backlink keyword anchortext by gaining backlinks with different anchortext?
Link Building | | adriandg0 -
Impact of Internal VS Inbound Links
Internal linking channels juice being accumulated through inbound links and the two work as a team. I am interested to hear from those who have either tested or have a fairly good gut feeling about the impact of internal links on rankings (as an additional signal). Also in your opinion how does internal linking compare to external links pointing to the same page (e.g. impact of benefit/ranking gained through internal linking + inbound links as opposed to scenario where there is no relevant internal links at all). Conditions: Relevant anchor text used (or close contextual variation) Measuring impact on a single phrase (or relevant phrase variation) Internal links can be from unlimited pages on the same site (even site-wide) External inbound links can be only to the target page (disregarding inbound links to other pages). Disregarding layout based navigation as internal links and focusing on content based links only (contextual, editorial links). For example: Internal link ranking impact: 10% External link ranking impact: 90% Since this is a simplified model feel free to provide necessary clarifications below your estimate. Looking forward to your answers!
Link Building | | Dan-Petrovic1