At What Point Are We Doing Too Much Link Building?
-
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this?
Thank you in advance for your valuable advice and support, Moz community!
-
Very much so. Thank you for your insight! We will have to restructure our packages.
-
In general, I would avoid promising any specific number of links at all. With the clients expecting this number each month, it can lead to teams building lower quality links just to meet their quota and fulfill the promise to the client. It would probably be wise to tweak the language you use and possibly re-think how you're tiering out that service. I'd recommend to group out different types of link building and tier it based on the complexity of the strategy.
I'd also recommend checking out Rand's final presentation from the 2016 MozCon; he gives some good directional advice on how to approach Link Building and some solid strategies and tactics to consider:
https://seomoz.box.com/shared/static/2462nsyjoeifyxaaivllh6541dz8zrwh.pdf
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much time does it take for the links to be forwarded to redirected link?
Hi there,
Link Building | | MoeezLodhi
Thank you for taking out some time for this question; I have changed the permalinks last week for a website.. I forgot to redirect old permalinks to the new one.. So I did 301 redirection, it has been 4-5 days since I did that but the links are not forwarded to the new Permalink so far.
How much time should I wait for the links to be forwarded to the new permalinks? Secondly, I am sure I have done the 301 redirect correctly, as when I go to the old url / permalink it directs me to the new permalink. So I am sure 301 is done correctly. Do I need to submit the sitemap again?0 -
Which is the best link building method after Google penguin update & why?
We are currently offering our client pre penguin these activities for link building: Local listing Directory submission bookmarking article submission blog comment guest post business review squidoo lens Forum posting infograhics My questions is which is the best link building method and is there any activity that is redundant now. thanks
Link Building | | conversiontactics0 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
Link Building for a New Blog
We are setting up a new blog and I was wondering what is the best way to build good quality links for a new website? I have been researching this quite a bit on the forums and a lot of people talk about writing good content which I agree with however no one will find that content if we are not ranking in Google for our keywords. From what I have read the following is what I should be doing Directory's Creating Link-bait (Info-graphics) PR Releases or Getting News Sites to link to us I have heard a lot of mention of using Articles sites like ezinearticles but I have also read that Post Panda that they dont have as much link juice as they once had and also I don't think that for a Blog that we should be using it as well but maybe I am wrong? Would appreciate some peoples suggestions
Link Building | | The_Zero_Wolf0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Linking building tips please guys..
Hi Guys, I want to start linking building, but because it takes a lot of time it seems where is the best place to start? I have quiet a lot of PR articles and material, but are there any good places to target and quikcly? It seems link building can be a bit boring, so any help on how to best get the best links to help rankings would be very much grateful! Thanks guys Gareth
Link Building | | GAZ090 -
Top 3 Link Building Courses - Who Are They ?
Interested in taking a link building course ...any suggestions on top 3 ? Aaron Wall ...at seo book has something there at a whopping $300 a month not sure if this worth it any feedback on this ?
Link Building | | helpwanted0 -
When rebuilding a site, when should you start building links?
We are in the process of completely rebuilding our web presence. We went ahead and started a blog using Hubspot while we are redesigning everything and writing all new content. The new site will be live in early August. The question is when do we start making a big push with Linkbuilding? I am currently trying to promote the Blog but I'm wondering about linkbuilding for the rest of the site? Do we wait until the new site is live or do we start doing it now? The new site will be completely different from the old site?
Link Building | | emcadoo0