Old Content Pages
-
Hello we run a large sports website. Since 2009 we have been doing game previews for most games every day for all the major sports..IE NFL, CFB, NBA, MLB etc.. Most of these previews generate traffic for 1-2 days leading up to or day of the event. After that there is minimal if any traffic and over the years almost nothing to the old previews. If you do a search for any of these each time the same matchup happens Google will update its rankings and filter out any old matchups/previews with new ones. So our question is what would you do with all this old content? Is it worth just keeping? Google Indexes a majority of it? Should we prune some of the old articles? The other option we thought of and its not really practical is to create event pages where we reuse a post each time the teams meet but if there was some sort of benefit we could do it.
-
Hey Cole,
Good question. There are a couple of different routes you could take with the old or expired content. Leave as is, redirect to more relevant current content or remove it entirely from your site.
My recommendation would be to redirect these old pages to the most relevant updated content unless they are receiving any significant amount of traffic. If the traffic is at 0 and the page is indexed, you are probably better off increasing the page authority of a more recent article or page by using a 301 redirect. You'll also want to ask what is the best option for user experience, it may be beneficial to have these posts in a searchable archive for users.
There is a great article describing the options in a post on the Moz blog entitled "How Should You Handle Expired Content."
Hope my recommendation and the article help you make a decision. Best of luck with organizing your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old pages not mobile friendly - new pages in process but don't want to upset current traffic.
Working with a new client. They have what I would describe as two virtual websites. Same domain but different coding, navigation and structure. Old virtual website pages fail mobile friendly, they were not designed to be responsive ( there really is no way to fix them) but they are ranking and getting traffic. New virtual website pages pass mobile friendly but are not SEO optimized yet and are not ranking and not getting organic traffic. My understanding is NOT mobile friendly is a "site" designation and although the offending pages are listed it is not a "page" designation. Is this correct? If my understanding is true what would be the best way to hold onto the rankings and traffic generated by old virtual website pages and resolve the "NOT mobile friendly" problem until the new virtual website pages have surpassed the old pages in ranking and traffic? A proposal was made to redirect any mobile traffic on the old virtual website pages to mobile friendly pages. What will happen to SEO if this is done? The pages would pass mobile friendly because they would go to mobile friendly pages, I assume, but what about link equity? Would they see a drop in traffic ? Any thoughts? Thanks, Toni
Technical SEO | | Toni70 -
Duplicate Content - Different URLs and Content on each
Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?
Technical SEO | | ClaytonKendall0 -
Moving Some Content From Page A to Page B
Page A has written content, pictures, videos. The written content from Page A is being moved to Page B. When Google crawls the pages next time around will Page B receive the content credit? Will there not be any issues that this content originally belonged to Page A? Page A is not a page I want to rank for (just have great pictures and videos for users). Can I 301 redirect from Page A to B since the written content from A has been deleted or no need? Again, I intent to keep Page A live because good value for users to see pictures and videos.
Technical SEO | | khi50 -
Search/Search Results Page & Duplicate Content
If you have a page whose only purpose is to allow searches and the search results can be generated by any keyword entered, should all those search result urls be no index or rel canonical? Thanks.
Technical SEO | | cakelady0 -
Advice on display this content on my page for search engines
Hi, my website http://www.in2town.co.uk/Holiday-News is about bringing travel and holiday news to our readers of our lifestyle magazine but i am having problems at the moment with the layout. What i mean by this is, i have written content on the page as an introduction so google knows what this section of the site is about but to be honest it looks rubbish with having the introduction there and i would like to know if i am doing the right thing by having the content there for google to know what my site is about. I have tried taking it away and noticed i dropped in the rankings and when i have put it back up i go up in the rankings, can anyone please give me some advice over this issue
Technical SEO | | ClaireH-1848860 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
Duplicate content
I have to sentences that I want to optimize to different pages for. sentence number one is travel to ibiza by boat sentence number to is travel to ibiza by ferry My question is, can I have the same content on both pages exept for the keywords or will Google treat that as duplicate content and punish me? And If yes, where goes the limit/border for duplicate content?
Technical SEO | | stlastla0