URL Structure on Category Pages
-
Hi,
Currently, we having the following URL Structure o our product pages:
- All Products Pages: www.viatrading.com/wholesale/283/All_Products.html
- Category Page: www.viatrading.com/wholesale/4/Clothing.html
- Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4
Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this:
- All Products Pages: www.viatrading.com/wholesale-products/
- Category Page: www.viatrading.com/wholesale-products/category/
- Product Page: www.viatrading.com/wholesale-products/category/product-title/
I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure.
- Should we use same left-side filters on Category Pages as in All Products Page?
- Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content?
- Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL?
- For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public?
Thank you,
-
Thank you RedSweater,
#1 In general, in our case same filters would apply for all / unique categories. So I assume we would use them all
#2 For the issue about having same content on All Filtered vs Category page.
Wouldn't this be solved with Canonical URLs?e.g. we currently have this URL: https://www.viatrading.com/wholesale/2/Electronics.html?hideSearchBox=false&keywords=&cid=2&facetNameValue=Category_value_+Electronics
with the same content as: https://www.viatrading.com/wholesale/2/Electronics.html
But both have Canonical for the 2nd.Just to make sure, is that SEO-friendly?
#3 Isn't including keywords in URL a best practice though?
See point 3 here: https://mza.bundledseo.com/blog/15-seo-best-practices-for-structuring-urlsAlso considering URLs wouldn't be too long, e.g. less than 100 characters
See point 6 here: https://mza.bundledseo.com/blog/15-seo-best-practices-for-structuring-urls#4 I think that could work. Just to make sure, what is PDP?
Cheers,
-
1. Which filters you use really depends on which filters apply. This shouldn't really affect SEO at all. Just focus on what will be easiest for your user base.
2. This could potentially cause an issue, but depends on how it is implemented. More info straight from Google: https://webmasters.googleblog.com/2014/02/faceted-navigation-best-and-5-of-worst.html
3. If you don't sell retail products, don't include "wholesale" in the URL. Google and users prefer shorter URLs. Don't put them in the product titles or slugs either (slugs being the last part of the URL, i.e. /products/my-product-name = my-product-name is the slug).
4. Couldn't you put the SKU right on the PDP, so if employees search by SKU they find the correct product anyway? Seems like a lot of extra overhead setting up 2 URLs for every product and then redirecting and canonicalizing everything. There's a lot of potential for mistakes.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect chains error on the home page URL
Hello Everyone, I'm getting redirect chains error on the home page URL:
On-Page Optimization | | Nikhil_Falcon
http://ebitdacatalyst.com in Wordpress. I've checked my redirection list in the plugin, and haven't found any redirections on http://ebitdacatalyst.com. Can anyone please help me in solving this issue? I don't know where from it's coming.0 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Is G clever enough to not consider many instances of a category kw on a category page as kw stuffing ?
Hi Say you have a category page on your ecommerce store for a range of a brands products you sell, say brand is called "Cool Surfboards" and is hence the pages target keyword. This page is being populated by name, image and snippet/description for each of the brands different products in the range, such as: "Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ" etc etc etc Since there are many products in the range the kw is being repeated aprox 20 times. The page is scoring an A grade but obviously failing in regard to keyword stuffing. However if you remove the brand and rename the products by model name only then the sub product specific pages will fail to be optimised for 'brand and model' and it would seem silly to not name the product what it actually is. So the question is, i take it Google is clever enough to ignore kw stuffing in these types of instances since its not actually kw stuffing and hence should leave as is ? Or will G consider it stuffing/over optimised and you should remove the brand name for the individual product names to prevent this ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Duplicate content from category pages?
I have an ecommerce store with different categories for my products. Some products do appear in more than one category, is that an issue even if you end up on the same product page/link? Also, I have a "show all products" category, which I believe creates duplicate content too? What is your take on this? What can I do to solve this? Is it even an issue of duplicate content? All answers are very much appreciated!
On-Page Optimization | | danielpett0 -
Document structure (Headings)
Hi, Is it a "no go" to put text before H1 on a site? We got some courses where the user puts in the name of the course in a H1 Then we make a H2 with the name of the course and keywords (6 weeks course in XXX) So on the page it appears H1 "XXX Course" H2 "6 weeks course in XXX" **Description of the course ** Would it be logical to remove the H1 from the top and put it where the H2 currently is, leaving the top text with no heading?
On-Page Optimization | | Mickelp0 -
Google is indexing spam pages from my site. What is the most effective way to get ride of the search results? Pages are deleted now but should I do something more?
A long time ago I created a forum (Invision Power Board) and it got full of spam. Massive amounts! /forum/ I've now deleted the forum but the spam pages are still indexed on Google. Can I do something else to hurry up the process to get ride of them?
On-Page Optimization | | ocarlsson0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0 -
Results in the On-Page
I put one site (www.fmredesdeprotecao.com.br) and register some keywords, but the keywords don't appear in the results On-Page like the other campaigns. How can I solve that?
On-Page Optimization | | Ex20