Big drop in Domain authority : Languages school in Brazil
-
Hi, I notice today strange update on the DA of our website and competitors website as well.
- caminhoslanguages.com (our website) : drop from 26 to 19
- bridgebrazil.com : drop from 29 to 26
- rioandlearn.com : drop from 19 to 14
- carioca-languages.com : drop from 22 to 15
DA drop affect all website, but bridgebrazil.com less than the other.
bridgebrazil is close now. the website is rank first, but it is a business that no longer exist. thay rank first, only because it belong to an international company that have other languages schools in different countries, providing them a huge based of links high DA.
Sorry to tell you, with this new update you totally miss the point. In which sense does the DA represent the quality of the websites ?? Is it not fair for small school, trying hard to get excelent website to get penalized like this, because it is really hard for them to get link from very high PA pages you know ?
Could somebody give explication? If you would like to improve your algorithms, I would suggest to reduce the values of the links from companies internal linking. Because it provide unfair advantage for small business.
-
Here there is more information answering the question.
https://mza.seotoolninja.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update
-
Moz is only fallowing the update from google. there are not responsible.
I agree to penalized low quality links. but it should be fair. When it comes to high DA links, because, for a small business they are hard to get. so when a multi-national competitor come with thousands of links out of nowhere on few high DA website, it should be penalized as well.
-
thanks for your answer. We came to the same conclusion as you.
Still pisses me off how these multinationals come and change the policies and throw years of work in the dustbin. IF it would be fair it would be ok.
we will continue to works Purely on quality links and not cheap stuff to improve our position.
-
Well, I'm not an engineer at MOZ, so I don't know how exactly they calculate things, so it's only my hypothesis
-
I don't agree how the update have been made. Bridge brasil might have better backlink profile, but when you look at the detail, how the links are counted, you will see they don't have so much quality links, instead thousand of link coming from only 4 high DA domains. (see screenshot)
-
Bear in mind that the Mozscape API Index was updated on 26th August. The day your sites (and other) sites dropped a few points. Thanks to ViviCa1 for posting a reference to this, elsewhere.
See here for details and date for next scheduled update: https://mza.seotoolninja.com/products/api/updates
I'd second what Dmitrii says about backlink profile for site that dropped the least.
-
I'd say they have better SEO/backlink profile. Basically, if there was no drop, their DA would have gone up.
-
Any idea why bridgebrazil.com, went down less than the other website ?
-
Others are seeing the same thing after recent update. See: https://mza.seotoolninja.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update. Seeing it happen in proportion across a number of sites (and their competitors) suggest that this is an internal adjustment within the Moz API. If it was you alone (and your site alone) I'd be much more concerned. As that isn't the case I wouldn't worry. Let's see if we get any answers from Moz staff regarding any such adjustments.
-
Howdy.
So, here is a thing about DA - it's relative metric, meaning that when the 100 DA websites get more "goodies" to it, it can't get more than 100 DA, right, so, instead of increasing 100 DA to 103, let's say, MOZ reduces the DA of other websites. Makes sense?
And since your competitor and your website had relatively same drop, that's my bet on what happened. Unless, in fact, you guys did something (you and competitors, which is unlikely), what reduced all of yours DA.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Keyword Change
Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
Competitive Research | | Imagination0 -
Rankings & Linking Root Domains
How are the Linking Root Domains under Keyword Rankings being found? We've noticed for many of our key terms that big brands like Amazon, eBay, Home Depot, etc. only list 1 linking root domain, while much smaller competitors in our industry have hundreds. Clearly big brands are going to get more links than a company most people haven't heard of and the idea that these companies only have 1 linking root domain to a specific subcategory on their site is not believable. What's going on here?
Competitive Research | | Kingof50 -
Slight keyword variation domain name
I have recently changed a clients domain name from a long (23 characters) to a shorter domain name that has a keyword plus a single character variation. For example and without revealing the clients real domain name, let say they are in housing. Ithe first letter in the company name is "p" so i created the doamin name as www.phousing.com It has only been two days since i submitted the new domain name and did a 301 redirect to the new page. When i do a google search i get back the result: housing.com and "did you mean housing.com Will this domain name cause me problems? Any input is greatly appreciated!
Competitive Research | | WebbyNabler0 -
"Linking Root Domains" Authority 100 ?
In All of my competiitors appears Wordpress.com, google.com, w3.org, yahoo.com and all of them have Domain Auth. 100. How is it possible? And how can in get links from domains like thath.
Competitive Research | | pageup5550 -
Should I move my brand under our corporate domain to boost Domain Authority?
Dear Community, I am seeking your expert advice on this situation: We have these assets as a starting point: a long-existing and well-linked Corporate Website (CW) with good metrics, a Brand Website (BW) with low/medium metrics, and some Brand Competitor (BC) websites with very similar metrics to BW. We will launch a new version of BW very soon with a well SEOd structure and copy (the old one was not SEOd at all) which I hope itself will bring SERP advantages. My dilemma emerged after checking the domain level values of our Corporate Website: CW / BW / BCs Domain Authority: 48 / 28 / 24-27 Domain mozRank: 4.79 / 3.15 / 2.6-3.25 Domain mozTrust: 4.73 / 2.79 / 2.47-3.06 My understanding is that based on seoMoz consensus domain level values give about 1/4th of the total pie. Based on these what do you think I should to win over competitors rankings? Should I keep running the service under BW (in an neighborhood with nearly identically valued competitors) Should I redirect BW to a sub-folder of the Corporate Website? (e.g.www.corporate.com/brand) with 301 redirects and enjoy the advantages of the much better domain values Alternatively, I could also build valuable and keyword-optimized content under our CW linking back to our BW. My understanding is that Option 1 has the least advantages among the three. Option 2 and 3 compete with the following advantages: Option 2: We could quickly rank higher as domain values elevate us from the mediocre BW and BC values (offsetting a little loss on 301 redirects) Option 3 would allow us to occuppy more positions for the important keywords on SERPs thus attract more "deep-browsing" visitors (and possibly BW could also get some advantages by receiving links from CW) Which direction would you proceed from here? Cheers, Andrew
Competitive Research | | andrew12120 -
Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
Old Domains
I recently had a discussion with a fellow SEO on the importance of older domains. The guy said he uses a lot of auctions to dig out old domains and use them to setup sites. I considered this as a potential way of generating incoming links. He did mention he had been punished with the google Panda update. What are peoples opinions on this as a way of generating incoming links. A domain may cost around $10 plus the hosting could be found quite cheap - it seems a good idea ? Plus if you get lucky and perhaps get a domain with existing authority it could really be a good investment. In research I do come across these sites quite a lot a basic wordpress install with pages added linking into other sites. They type that have no contact details and you have to find the whois info to gain any contact with the webmaster.
Competitive Research | | onlinemediadirect0 -
Why are links not being added to my Domain Authority
I have just compared my domain authority with competitors and I can see that they are outscoring me on links from YouTube etc. Even though I have same set-up with regard YouTube and Squidoo etc and am also featured on Dmoz... these are not being added to my domain authority. Any ideas?
Competitive Research | | manedog0