Brand Impressions & Clicks down massively
-
HI
We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high.
An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be?
Paid is fairly new to me, so just doing some fact finding
-
I don't see an ad for "Key Industrial" - I'd look at the settings and budget. Are you targeting a different geography now? Cut the budget at all?
-
Hi
Thanks for this
Yes we have added negatives, our brand name is Key Industrial, but we also target 'Key' which is obviously very broad.
Haven't checked Google trends - I'll do that now!
Thanks!
-
This one is tough.
1. Are there negatives on the brand campaign/ad group?
2. Did you check your brand term in the AdWords Keyword Planner? How does it look in there?
3. Have you checked your brand name in Google Trends?
And if you don't mind sharing, what is the brand name?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
Paid vs. Organic for Brand
HI We've seen a huge drop paid campaigns for impressions on brand terms YOY - 37,140 vs. 792. Our impression share is still high. Organic is higher this year for impressions also. An agency manage created the campaigns for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic - could it be organic showing instead of paid ads for brand terms? Paid is fairly new to me, so just doing some fact finding Thanks!
Paid Search Marketing | | BeckyKey0 -
AdWords Match rule for "&" and "and"
Howdy, folks 🙂 Here is a question - is there way to have an AdWords matching rule, which would cover both "&" and "and"? Here is an example - rule to match both "B & B" and "B and B". Any help appreciated 🙂
Paid Search Marketing | | DmitriiK0 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Impressions data: Google Webmaster Tools VS Google AdWords
Dear community, I was doing some research within Google Webmaster Tools (WMT) keyword data when I noticed that the impressions within this tool are quite different compared to the keyword impression data provided by Google AdWords (ADW). Some specs about the situation: Date: December 2014 (31 days). Keyword: brand + main keyword* (e.g. amazon shoes, if Amazon would have been the client) Visitors come from: the Netherlands (>97%). Search volume: 3,8 K for this branded keyword last year (December 2013), of which >99% came from the Netherlands (source: Google Keyword Planner). Search query data: "impressions" for Google WMT (organic keyword impressions) and “impressions” for Google ADW (paid keyword impressions). Of course the ADW keyword is [exact]. So, what's wrong? The data doesn’t match, while I expected approximately the same amount of impressions assuming the keywords are: both [exact] keywords; (check! ✓) within the same period of time; (check! ✓) the Ad is being displayed "all the time" (check! ✓) the domain/page is being indexed "all the time" (check! ✓) How much of a difference is there? Organic impressions: 7,4 K (source: Google WMT) Paid impressions: 2,1 K (source: Google ADW) Note that the search volume according to Google Keyword Planner of last year is somewhere in between: 3,8K. The search volume from this tool of last December is not available just yet (but I don’t expect much difference here since Google Trends shows a steady search volume). If the difference would have been 10-20%, I wouldn't be surprised at all, but this is huge. **What could explain the differences? ** If a lot of people were using AdBlockers (they do, but not nearly as massively (around 10%)). If we would have made mistakes in AdWords: budget, bidding, targeting etc. - This is not the case, got this confirmed by the manager who double-checked the data and settings. Also: since it’s a branded keyword it’s really cheap for us and easy to get high quality scores. If we would have made mistakes regarding indexing/crawling that would have caused an extreme loss in domain visibility in the SERP's: possibly caused by robots.txt, a noindex-tag, server problems etc. This was not the case and Google WebmasterTools says the average position was 1,0 during the complete month. "Something else" went wrong during that specific period of time with this specific domain. I don’t think so because I checked multiple months and multiple other domains of other clients. These gave me the same relative results (okay, some were a bit closer: 30 K paid impressions vs 62 K organic impressions for instance, still a big difference). What other possibilities are left? The impressions from Google WMT and Google ADW are not the same, even though they are called the same and therefore suggest they should be (about) the same. AdWords just randomly fails to display and/or measure some branded ads (even though there is plenty of budget, bidding is fine and QS is 10/10). Definitions of "impressions" for both tools according Google: AdWords definition of "impressions" WebmasterTools definition of "impressions" Hope someone has some more suggestions or useful links! Thanks in advance! Ektor Tsolodimos
Paid Search Marketing | | BlueMango0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0