Multiple H2 with no direct links to content and invisible body text - is this an issue?
-
OK, so we've lost pagerank and I think it's because of the way our site works (and we operate it).
We have a videofolio, which shows on most of our pages, showcasing our work. Over time, we have tended to unpublish these pages and created new videofolio pages to show on our home page and relevant pages.
The videofolio is a set of pages, each with a title, body text and a place to insert a link to the video, which is played through a videofolio showcase on our website (www.curveball-media.co.uk). Each is set a category, e.g. film, and when the user clicks the tab for 'film', the thumbnails pop up and the user can play the video.
We have to work it this way as it's the only way to remove the videos from showing on our home page and to show new content instead. Simply deselecting a category still allows the videos to be seen when the 'all' category is selected by the user.
Last week, I found a way of bringing back these unpublished pages by removing the 'all' tab from the videofolio. Then I turned each one into a blog like structure instead. Essentially, instead of the video link being played through the videofolio, we deselected a category (e.g. animation, film etc) and left the page floating. The only way you can access it without being attached to a videofolio category is through the direct link.
By turning off the 'all' category and deselecting the page from any other categories, we were able to properly SEO these pages.
NB: If they are created for use with the videofolio, you can have only extremely limited body text and no H2, as this is the text that appears when you hover over the video thumbnail. That's just the nature of the template.
What I didn't anticipate is that now the code on the home page shows all these now (un)published pages and their corresponding H2 tags. Without a category selected, there is no way to get to these pages unless I create a direct link. I plan to do this through a blog post.
In the home page code, the entire videofolio page shows, including the body text and link to the video. **This text doesn't show on the home page though, i.e. the user never sees this text. **
1. Is it an issue to have so many similar H2 tags on the homepage?
2. Is it an issue that the code has text which is essentially invisible on the home page?
3. Is it an issue that the content is not linked to through the home page visibly?
Thanks!
-
Thank you for your response. Rather than me try and explain further (it is complicated). I've just removed the offending content from the page. Thank you for taking the time to answer.
-
Hi curveballmedia, did you see the thoughtful response Ria Parish sent you? She asked some excellent questions, and we'd love to help you figure this out if you are able to provide some clarifying information.
Christy
-
Sorry, I don't know if I'm the only one but I found this really confusing to follow and visualise. I understand if not, but is it possible to share the link so we can have a look?
Multiple H2s is fine and whether there may be an issue or not depends on how similar they are and how many exactly. Obviously 50 duplicate H2s will potentially be seen as spammy. As for the invisible text, is this hidden to users with something like display:none so is still readable by crawlers? If so, Google doesn't approve of hiding content or making content inaccessible to users with the intention of manipulating rankings. It may be seen as you deliberately attempting to get your keywords in for SEO, without it being of value to the user. With the perspective that if it it had value to the user, then it wouldn't be hidden. So it must only be there to game the search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tabbed content impact
Hi all, I know historically tabbed content has been devalued, what's the situation currently? I've heard a lot about mobile first changing this. This is a design that has been produced by our designers: https://i.gyazo.com/35f655c7ba2bc89a87b9476e4a14534d.png Each tab contains approx 1000 words and previously has been a unique article. Would love to know your thoughts on this design and the benefits/losses of doing it like this. Thanks, Tom
Intermediate & Advanced SEO | | ThomasHarvey0 -
How can a website have multiple pages of duplicate content - still rank?
Can you have a website with multiple pages of the exact same copy, (being different locations of a franchise business), and still be able to rank for each individual franchise? Is that possible?
Intermediate & Advanced SEO | | OhYeahSteve0 -
Stolen website content
Hello, recently we had a lot of content written for our new website. Unfortunately me and my partner have went separate ways, and he has used all my unique content on his own website. All our product descriptions, about us etc, he simply changed the name of the company. He has agreed to take the content down, so that i can now put this content on our new website which is currently being designed. Will google see this as duplicate content as it has been on a website before? Even though the content has been removed from the original website. I was worried as the content is no longer "fresh" so to speak. Can any one help me with this,
Intermediate & Advanced SEO | | Alexogilvie0 -
How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN
A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target. We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca). I'm looking for any ways to assist in not getting these pages flagged for duplicate content. Your help is greatly appreciated. Thanks!
Intermediate & Advanced SEO | | jyoung2220 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
[eCommerce Issues] Having a tough time writing content for product color variations. Any recommendations?
wow, after being hit with panda i'm having a real tough time with this issue. Maybe i'm going about it the wrong way.. How can i possibly write unique content for all of these different colors of the same product?... http://www.suddora.com/green-sweatbands-wholesale-green-wristbands.html http://www.suddora.com/pink-sweatbands-wholesale-pink-wristbands.html http://www.suddora.com/black-sweatbands-wholesale-black-wristbands.html http://www.suddora.com/green-headbands-wholesale-pricing-available.html http://www.suddora.com/pink-headbands-wholesale-pricing-available.html http://www.suddora.com/black-headbands-wholesale-pricing-available.html Should i be going about this a different way? Thanks, Paul
Intermediate & Advanced SEO | | Hyrule0