How Can I Displace a Quora Q&A in a Google Featured Snippet?
-
Hello all. I'm looking for ideas for displacing a Quora Q&A as the featured snippet in google search results. I rank organically for the target term (it's a branded term, "urban airship pricing") in results 1, 2, 3 and 4. The Quora Q&A ranks 5, but is still getting the featured snippet. The Quora question, which is from 2013, is negative - essentially "why does Urban Airship cost so much." It was posed / someone answered the question before we restructured pricing, and added a free starter edition, so the information in the answer is incorrect. It's causing issues for our sales teams, there's a fair amount of volume around this term for us, and worst of all, it's making me mad
I've considered the tactics listed below, but would love to know if anyone's done this, and what free or low-lost tactics work/where to focus efforts. Thanks in advance for help!
-Jessica
Tactics I'm Considering (Are some or all worth doing? Better ideas?)
- Create a pricing FAQ page on my website to try give Google a short answer to a query related to pricing that it might feature instead of the Quora Q&A
- Get a lot of folks to downvote the Quora question (and upvote the short answer we added). Although I'm worried that "activity" on the question might actually make things worse not better in terms of its visibility.
- Buy paid Google Adwords for the term so the featured snippet isn't quite so starkly featured (we were buying for this term, looking into why our ads aren't showing up at the moment)
- Talk about pricing on sites like Product Hunt or others (other ideas?) to see if they'll rank highly enough to add more/better content to page 1 results.
- Contact Quora and let them know that this outdated question is being pulled into a featured snippet and see if they'll do something about it (remove it, etc.)
- Provide feedback to Google (using the link under the snippet) that "something is wrong" or "this isn't useful"
-
Thanks James! Yes, my question was more about what have others done that's worked / what do others know about Quora that might help in this situation. The problem is that people are looking at the featured snippet link (not even necessarily clicking through to the results). The date doesn't appear anywhere in the featured snippet, so it looks current. If they still call us, the conversation can start out with our sales team on defense re: price, which I'd prefer to help them avoid.
Other input welcome!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking #1 in Bing & DuckDuckGo, not at all for Google - where am I going wrong?
According to the Moz rank checking tool, my blog ranks in the top 3 for my name "James Crowley" on Bing, Yahoo (both in the US and UK), and also DuckDuckGo (though Moz can't tell me that). And yet doesn't rank anywhere for Google. I don't have any penalties, and for other keywords it appears fine on Google. Does this seem strange to you? Am I going wrong somewhere? The blog is https://www.jamescrowley.net/. Many thanks James Nq5uF2al.png
Intermediate & Advanced SEO | | james.crowley0 -
Homepage is deindexed in Google
Please help for some reason my website home page has disappeared, we have been working on the site but nothing that I can think of which would block it. There are no warnings in google console? Can anyone lend a hand in understanding what has gone wrong, I would really appreciate it. The site is: http://www.discountstickerprinting.co.uk/ Seems to be working again but I had to fetch the home page in google console, any idea why this has happened cannot afford a heat op at this age lol?
Intermediate & Advanced SEO | | BobAnderson0 -
Ecommerce Google Bias?
Does Google bias the type of content which ranks? HI Guys, If i wanted to create a nice blog post around a topic like: black dresses or yoga pants. If you view google.com or google.com.au results all the top ranking URLs are e-commerce pages which list the products. There is very rarely - blog content e.g. top black dresses to wear... or 7 of the hottest yoga pants on the market. The search intent is about the same i.e. someone looking for black dresses would be interested in that blog post. So in my conclusion Google has some form of bias in delivering ecommerce sites above blog/skyscrapper form of content. Thoughts? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
My Website Has a Google Penalty, But I Can't Disavow Links
I have a client who has definitely been penalized, rankings dropped for all keywords and hundreds of malicious backlinks when checked with WebMeUp....However, when I run the backlink portfolio on Moz, or any other tool, they don't appear anyone, and all the links are dead when I click on the actual URL. That being said, I can't disavow links that don't exist, and they don't show up in Webmaster Tools, but I KNOW this site has been penalized. Also- I noticed this today (attached). Any suggestions? I've never come across this issue before. xT6JNJC.png
Intermediate & Advanced SEO | | 01023450 -
Privacy Policy & T&C's SEO related question
With Adwords they request a Privacy Policy and T&C's sometimes for an Ad to be approved. Silly question I know but do you think Google looks out for pages like this to identity websites which are more genuine for organic? Thanks
Intermediate & Advanced SEO | | activitysuper0 -
Google alerts for products and categories?
I get daily Google alerts for our site and a competitor's site. I have noticed that I am getting multiple alerts a day from Google about products and product categories on the competitor's site. Every now and then there's an actual alert for a linking blog post or something else. How is Google noticing new product on this site but has never done the same for ours? Is there some kind of strategy involved here that I don't know about? The site is http://bit.ly/Q0o2ob
Intermediate & Advanced SEO | | IanTheScot0 -
Google bot vs google mobile bot
Hi everyone 🙂 I seriously hope you can come up with an idea to a solution for the problem below, cause I am kinda stuck 😕 Situation: A client of mine has a webshop located on a hosted server. The shop is made in a closed CMS, meaning that I have very limited options for changing the code. Limited access to pagehead and can within the CMS only use JavaScript and HTML. The only place I have access to a server-side language is in the root where a Defualt.asp file redirects the visitor to a specific folder where the webshop is located. The webshop have 2 "languages"/store views. One for normal browsers and google-bot and one for mobile browsers and google-mobile-bot.In the default.asp (asp classic). I do a test for user agent and redirect the user to one domain or the mobile, sub-domain. All good right? unfortunately not. Now we arrive at the core of the problem. Since the mobile shop was added on a later date, Google already had most of the pages from the shop in it's index. and apparently uses them as entrance pages to crawl the site with the mobile bot. Hence it never sees the default.asp (or outright ignores it).. and this causes as you might have guessed a huge pile of "Dub-content" Normally you would just place some user-agent detection in the page head and either throw Google a 301 or a rel-canon. But since I only have access to JavaScript and html in the page head, this cannot be done. I'm kinda running out of options quickly, so if anyone has an idea as to how the BEEP! I get Google to index the right domains for the right devices, please feel free to comment. 🙂 Any and all ideas are more then welcome.
Intermediate & Advanced SEO | | ReneReinholdt0