Keyword Restrictions - Advice on Best Practices
-
Hi.
I looking to the community for support around how others have dealt with restrictions involving keyword usage. I have a client that is within the health supplements industry, and though not as highly regulated as medicine, they still have restrictions on words they CANNOT use on their store/website. Which of course is restrictive when you are trying to help them rank for Diabetes Supplements, but they can't mention the condition at all.
So, what say the community, have you dealt with a similar issue? If so, how did/would you solve it? And can you share the solution/case study/website?
In general, I was thinking they create a stand alone blog that talks about alternative medicine, health conditions, ingredients/recipes, etc. First identify what people around, e.g. Diabetic Supplements are searching for and then build content around those searches. Then once the community has had time to grow, start offering banner ads that direct them to the types of supplements they are selling on their direct website. *Just so you know, I'd also advise to put a disclaimer on the blog so people knew who owned it.
-
Do not try keyword stuffing of your main keyword in the article or your page. It will do a negative effect on your page SEO. I'm working for the page nutrition veganliftz and I'm trying to balance the main keyword with LSI or related keywords.
-
Hahaha! Thanks Brent for the advice, and the your approach. It is appreciated.
-
Hurrah! I can contribute to you after your thoughtful reply to mine.
I worked with a supplement company within a different vertical and I was stopped by the exact same thing. Different claims they could not make because even though the supplement supported different functions - if you go out and crush three bags of McDonalds, the supplement isn't going to be able to do it job, thus the legal problem about statements and guarantees (funny world we live in).
I went the influencer route and avoided anything that could be tied to owned media making claims.
I'll use your example just for confidentiality but these were my steps:
-
anecdotal diabetic blogs
-
parents with diabetic children
-
athletes who manage diabetes
-
lifestyle blogs where the writer manages the ailment
-
etc
-
same thing on forums, Instagram, Youtube etc
Once the list was done, we reached out and tried to establish dialogue - admittedly our success rate was low @ around 7%. Some we paid for placement, others we simply produced the content and offered to amplify through owned social channels which had a substantial audience. I did not hit my personal goal in terms of total mentions however it was all done by the book and established some good ongoing relationships for the client which I handed over once we had momentum.
Hope that helps!
-
-
That's a tricky one. Looks like GNC has no fear -- but I'm sure they've also got a long line of corporate lawyers to back them up. I'd love to hear how you make it work. Good luck with the account. Best, Rhonda
-
Not sure if it is required by law, but their lawyer has advised them to stay away from what they can and can't do, and having an onsite blog with the mentions of conditions is a no, sadly. To bad as the equity of the home site would help the blog. I also know that the FDA is starting to regulate the supplements industry more, so they are picking and choosing their battles.
-
Is that required by law?
-
Thanks for your response rhonda002. Your thoughts are along mine, so it's validating - thank you. The only difference is it can't be onsite. It would have to be it's own stand-alone blog.
-
I haven't tested this theory, but for what it's worth...
I would create an onsite blog that caters to diabetics and offer information and education that's safe and legal to provide. Healthy diets, research, statistics, personal stories, and more. Think less about selling product and more about helping your visitors deal with diabetes in a healthy way like nutrition and diet.
In each of those articles, I'd toss in a CTA that leads them to the supplements - if there's a way to legally do that. Or perhaps you can link to a story on your site that has a person talking about how this has helped them? Testimonials, maybe?
Also I'd do some competitive research to find out how the big companies do it.
Hope that gets some ideas flowing for you!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How best to roll out updated website to new responsive layout
We are having an issue about when to upload newly converted pages to website. By going responsive we are basically going with a new layout, different look entirely. I think it's best to wait until every page in the site has been transferred over to the new layout. Partially because some urls are being updated too, and the look is different enough that it may look like half the site got hi-jacked. My partner thinks rolling out/uploading each page as it is complete is the way to go. Need input on pros and cons of either method.
Content Development | | Manifestation0 -
Loads of Blog Search Results showing up in SERPs - What's the best way to remove?
Our client has a good number of results showing up in SERPs that are search results pages produced by Blog posts. Unfortunately all these results have exactly the same Title tag and it has nothing to do with the blog content which means they are unlikely to help us much. We can’t create a 301 redirect because there is no page to redirect. There is no blog page we can re=canonical to either. The content on these pages is a short list of blog posts by each author. They are not true “Author” pages that would have a URL structure like this: your company.com/author/joeblow Our plan is to use GWMT's URL removal tool to request remove of these pages. (and then try to stop new results from being created) We are doing this to get low-value content out of the SERP. Is there a better way to remove these search results? Any drawback in removing them in GWMTs? Thanks.
Content Development | | RosemaryB1 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Blog setup best practices
Does SEOmoz have any "best practices" on setting a wordpress blog? Things such as essential plugins, best practices on category structure, what to do and not to do? Thank you!
Content Development | | seomozinator0 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0 -
WHAT IS THE BEST WORDPRESS THEME FOR SEO
Hi, Seomozers I would like to know if theres any particular Wordpress Thema that works better for SEO purposes rathen than other. Thanks in advance Maria Jesus
Content Development | | goperformancelabs0 -
What's the best blogging platform?
I've always used Wordpress without really giving it much thought, but I'm open to trying out a different platform for a new blog. Can anyone give me some advantages or reasons to move to a different platform? Thanks!
Content Development | | PeterAlexLeigh0 -
Best way to avoid duplicate content issues here.
I am planning to write an article that refutes some claims made in another article. The original article is a 20 page pdf. What I plan to do is to take quotes from this PDF and then under each quote write my arguments for or against the quote. If I take direct quotes from the article, is Google likely to see this as duplicate content?
Content Development | | MarieHaynes0